The presentation explains what is digital marketing.

2. The integration of technology with marketing
has changed the landscape of business by
giving birth to new digital marketing tools
and techniques
Mastering digital tools give a competitive edge
to business in finding prospects, converting
prospects into leads and leads into sale

3.  Digital marketing is combining technology driven
strategies with traditional strategies to communicate
with potential customers
 Digital marketing is often referred to as 'online
marketing', 'internet marketing' or 'web marketing’
 It is a way to connect with the current or prospect
customers using digital channels like search engine,
social media, video, email and (or) websites
 Channels can be free, paid or earned
 Digital marketing is both outbound and inbound in
nature