1. I N I N D I A

2.  Introduction- what is mice tourism
 Importance and Requirements
 MICE Destinations in world
 India as emerging MICE destination
 MICE Destinations in India
 Challenges
 Conclusion

3. WHAT IS MICE?
M – MEETINGS
I - INCENTIVES
C - CONFERENCE
E - EXHIBITIONS

4.  form of business tourism
 It is the fastest growing section of the International
tourism market
 is used to refer to a particular type of tourism in
which large groups, usually planned well in
advance, are brought together for some particular
purpose
 includes a well-planned agenda centered around a
particular theme or topic, such as profession trade
organization, a special interest group or an
educational topic
 blend of leisure and business

5. IMPORTANCE
 economic growth of the region as a whole gets a boost.
 development of better infrastructure, mainly in
transportation, accommodation and air services.
 the elements of relaxation, shopping and sightseeing
are usually included in MICE trips. Hence, most MICE
travellers can be converted into leisure travellers who
would spend money on sightseeing and shopping.
 it is quite common for delegates to bring along a
companion. Thus, MICE tourism is a powerful revenue
earner and the foreign exchange generated goes
straight to the core of the region’s economy, ultimately
generating income for other parts of the country.
 MICE events increase awareness of the host country,
create employment and income.
 MICE tourism strengthens the brand value and profile of
the country as an international tourist destination.

6. REQUIREMENTS
 Efficient transport network, connections
and airport arrival processes
 Proximity of MICE facilities to airport and
public transport facilities
 Hotels with good MICE facilities
(conference and meeting rooms)
 Cultural attractions in the city (theatre,
churches, museum)
 Shopping (souvenirs, fashion, local
delicacies, handicrafts ) ,Sightseeing and
excursions in the MICE environment

8. INDIA – EMERGING DESTINATION FOR
MICE
 New trend of tourism in India
 India is fast gaining its pace in the
competition to become an ideal MICE
destination.
 With the advanced technology and
facilities, warm hospitality, personalized
services coupled with immense natural
beauty and rich cultural heritage, the goal
seems to be not very far
 India is undoubtedly a unique conference
destination as it offers exotic holidays which
can be combined with
International business trips.
 India has truly arrived on the MICE scene
with the opening of the world class
conference and convention centres

9.  In terms of infrastructure, India provides an impressive
combination of accommodation and other conference
support facilities to hold a successful Conference
 new centers of information technology, many new
convention centres, hotels and meeting facilities
 India is combination of old world charm and tradition
interlaced with modern cosmopolitan sophistication.
 elaborate network of surface transportation system
 India offers an educated manpower base where fluency in
English and other official international languages can be
expected

10.  The India Convention Promotion Bureau (ICPB)
sponsored by the Ministry of Tourism, the
Government of India aims at promoting India as a
competent and credible MICE destination.
 According to the ICCA, India is 27th in the global
meetings market.
 The Indian inbound MICE segment is growing at
the rate of 15 to 29% annually.
 The conventions/conference market is estimated at
Rs. 4,000-5,500 Crores annually

11.  Automobile industry, IT sector,
Pharmacuritical companies, Textile,
Publishing House, Doctors, Engineering
companies etc. are major user of the
convention and conference facilities In
India
 Fashion brands are now leading the way
to launch their brands where increasingly
affluent people (from India and
neighbouring countries are participating)
for new products experience & updating
on current fashions.
 With the health tourism sector in India
growing, lot of Medical & Pharmaceutical
health related conventions are now
taking place in India..

13. DELHI
The capital city New Delhi has been the favourite MICE
destination for quite some time. The numerous charm of
the city varies from ancient monuments to excellent
shopping options making the business meeting and
conference here an absolute pleasure. The Ashok, New
Delhi, has been hosting meetings and conventions on
the international scale for more than four decades.
Spread over 16,435 sq ft, the pillar-less Convention Hall
at The Ashok is a favourite venue for the top
businessmen and government officials. Other business
meeting venues of the capital are the Habitat World
Convention Centre, Vigyan Bhawan and a number of
hotels with excellent convention facilities including Taj
Palace, Maurya Sheraton, Le Meridien, etc.

14. THE ASHOK HOTEL
VIGYAN BHAVAN THE TAJ PALACE

15. NOIDA
Situated on the outskirt of New Delhi, Noida
is fast growing as one of the most modern
cities of India. The city flaunts a number of
venues catering multiple opportunities of
business tourism. The Delhi International
Expo Centre is a smart venue to hold
exhibitions, conferences, seminars and
banquets. The infrastructure here is able to
hold exhibitions across 1,500 to 10,000 sq
mts of area and banquets for 25 to 5000
people. India Expo Centre in Greater Noida
is another centre offering an impressive
international business environment ideal for
product launches, seminars, dealer meets,
exhibitions and corporate functions. The
excellent golf course in the vicinity of the
centre is there to give the guests a refreshing
escape from the meetings and conferences.

16. HYDERABAD
The pearl city Hyderabad is fast becoming
an information and technology hub of
India. Studded with numerous heritage
monuments, the heritage city Hyderabad
has come up with a sophisticated business
venue, Hyderabad International
Convention Centre – HICC. The lavish
HICC is able to meet the requirements of a
convention of 5000, a seminar for 500 or a
meeting of 50. The HICC is spread over 15
acres of landscape area and has a pillar-
free hall measuring 6,480 sq mts, which
can be partitioned into six halls. The centre
has already hosted a number of
prestigious international and national
meets in a short period of time and has
been appreciated by the organizers

17. COCHIN
Rich with the lustrous beaches and emerald
backwaters, Kerala is an ideal leisure destination. After
fascinating the whole world with its breathtaking
beauty, Kerala now finds itself as an inevitable destination in
the business tourism itinerary. Le Meridien, Cochin boasts of a
number of well equipped conference and banquet halls.
Ayurveda is the major attraction here amongst the business
delegates and their family. Jewish Synagogue and Dutch
Palace are the other attractions of Cochin.

18. CHENNAI
The amalgam of the ancient heritage and natural
beauty makes Chennai a prime tourist destination
in the country. A walk in the long stretches of
Marina Beach offers an unforgettable experience.
Now, the Tamil Nadu government has come up with
the Chennai Convention Centre (CCC) to promote
the world-class business tourism. The CCC has a
banquet space ranging from 250 sq ft to 20,000 sq
ft holding 22 to 2000 delegates at a time. The
67,000 sq ft of air-conditioned space and 75,000 sq
ft of lawns offer plenty of space for conventions and
other events.

20. AGRA
The city of the Taj, Agra famous for its splendorous Mughal
architecture, Taj Mahal, gives an excellent chance to turn
the business tour to an ideal heritage tour. The Jaypee
Palace Hotel and Convention Centre has some nice
arrangement to hold conventions, conferences and
meetings. The convention centre can comfortably cater to
1500 delegates whereas equipped with the state-of-the-art
facilities, such as audio-visual recording, satellite uplink and
multi lingual interpretation.

21. BHUBANESHWAR
Bhubaneshwar in Orissa State, Swosti Travels
have developed a brand new Convention Centre
with State of art facilities. They are keeping an eye
on the Korean & Japan business partners who have
made investments in Orissa. They will be keen to
host their out of country board meeting or
conventions at their convention centres.

22. MUMBAI
 Mumbai is also a key business hub and home to a number of
national and international companies’ regional
headquarters, such as Aditya Birla Group and Reliance
Industries.
 The city is well equipped with business hotels and convention
centres to cater to business tourists.
 The US and UK lead business arrivals in Mumbai.
 Leisure arrivals to Mumbai are driven by the tourist attractions
available in the Mumbai and Aurangabad circle. These range
from heritage sites, including the Ellora caves, to religious
sites, such as Shirdi.
 Mumbai is also popular for shopping, with a number of
shopping malls in the city, where many major
fashion, electronics and other brands are found. South
Mumbai, including Colaba, is well known for street shopping
and therefore attracts leisure tourists.

24. BANGALORE
 Knowledge Hub with the best Management, IT and
research institution in Science & technology
 Global R & D centre in Aerospace, Defence, IT
 Good Local Audience for conventions of any sector
 Cosmopolitan city – English is a popular language
 Excellent tourist attraction whether it is heritage,
beaches, cuisine, culture, architecture, wildlife,
adventure, religious
 World – class Hotels & Service Apartments,
alternative accommodation options

25. BANGALORE CONVENTION CENTRE

26. CHALLENGES
 First and foremost, lack of proper infrastructure
discourages every visitor. Lack of proper transport and
housing/lodging facilities in and around several of the
prime heritage spots in India is a major hurdle. The
complete lack of good restaurants and hotels at tourist
places other than the Metropolitan cities in India is a
major issue as the foreigners find it very hard to relate
to the so-proclaimed ―safe overnight stoppages‖.
 Availability of skilled manpower is one of the major
challenges faced by the travel and tourism industry. To
sustain growth in the MICE tourism industry, trained
manpower/workforce is required at every level —
managerial, supervisory, skilled or semi-skilled.

27.  Travel & tourism is a high taxed industry, which
makes India expensive as a MICE tourist
destination. Inbound tourism is most adversely
affected by the tax structure. Taxes including
service tax, luxury tax, entertainment tax, sale tax
,taxes on transportation and aviation turbine fuel
are levied across the sector-on tour
operators, transporters, airline industry, hotels etc.
In addition, these tax rates tend to vary across
different states in the country.

28. CONCLUSION
PROMOTING MICE TOURISM: Need of the Hour