Social Local Mobile Presentation

1. SOCIAL
LOCAL
MOBILE
NEIL BREWSTER

2. ABOUT ME
Neil Brewster
Chamber Marketing Forum
Digital Agency
“Serious Players’ Webmaster”

3. SOLOMO

4. SO LO MO

5. SO LO MO
Combined Strategy of 3 Different Marketing
Tactics
Local / Location Search
Social Media
Mobile

6. SO LO MO
2 billion on the web
Google - 1 billion unique views per month (50%)
Facebook – 43% reach
5 Billion Mobile Phones – 50% are Smart phones

7. SO LO MO
1 in 5 Searches in Google
Are Local
9 out of 10 Local Searches Result in:
Phonecall / visit / purchase

8. SO LO MO
50% of local search is not specific
CONSUMERS ARE SEARCHING LOCALLY
23% More likely to contact a business with a picture in the
listing
Half use Reviews when finding products / services / in store

9. SO LO MO
9 out of 10 Smart phone users search local
By 2015 Local search on a mobile will….
40% of Google searches on a mobile are local
½ of you use apps for local search

10. SO LO MO
Social Media is prominent.
Consumers use social media for local search
An Active Social Strategy =
Web Prominence

11. SO LO MO
Typical Marketing Budget
21% PPC – Tried Bing?
19% Email
11% Social Media
10% SEO

12. SO LO MO
Local Search would Cost a fraction.
Furthermore, 61% consider
Local Results more
relevant and trustworthy.
More than Ads
More than Organic Search Results

13. SO LO MO
86% of Corporations are or have planned a local
strategy.
My tyres….

14. SO LO MO
Can Anybody Find You?
Take your own mobile Test

15. SO LO MO
STAY RELEVANT
GET SOCIAL
THINK LOCAL
SPEND ON MOBILE

16. SO LO MO
Social
Low cost – Be
creative
Will it blend - http://youtu.be/fLreo24WYeQ
United Breaks Guitars - http://youtu.be/5YGc4zOqozo

17. SO LO MO
Local / Location
Google
Google Plus
Google places
Google Maps
Foursquare
FB Check in
Reviews

18. SO LO MO
MOBILE
Responsive
Dedicated
App
SMS
Geofencing

19. AMAZING TOOLS

20. LEAD FORENSICS

21. RESPONSE TAP

22. TAKE
ACTION
SEE ME TO TEST DRIVE A
SOLOMO HEALTH CHECK
NEIL BREWSTER