This is a presentation I gave to the Twyford Business Forum on the 8 essential online services for digital marketing. It was pointed out to me Twitter wasn't among them. On reflection I don't think Twitter is 'essential' but can be useful if targeted and relevant.

1. THE 8 DIGITAL
MARKETING
ESSENTIALS FOR
LOCAL BUSINESS.
Neil Cartwright
MillionMedia

2. The 8 essentials
• Mailchimp - Mailing lists
• LinkedIn - Contacts
• Google - Maps / Adwords / Google Plus
• YouTube
• Wordpress - receptive themes. Mobile & tablets
• Shopify / Online Stores
• Picatic - events, seminars, demos,
• Facebook - local groups.

3. 2,000 free subscribers
Easy to use templates
Embed signup form on any
website
Integrates with other services
Can be used to send
personalised messages

4. Global contact database
Synch contact info
Updates on career moves (IFTTT)
Online CV’s.
Post presentations and blogs

5. Search
AdWords
Maps
Google+
Analytics
YouTube

7. Search
AdWords
Maps
Google+
Analytics
YouTube

8. SEO
Linking to each other
The power of networks

9. Production costs
decreasing all the time
Vast audience
TV is changing and so is TV
advertising
Advertising can be done
locally and on relevant
content

10. Additional Services
Freshbooks - Invoicing
Bidsketch - Proposals
Basecamp - Project Management
Highrise - Customer Relationship Management
Kashoo - Business Accounting
Zendesk - Customer Support
SignNow - Electronic Signatures
Dropbox - File Sharing

11. Wordpress
Responsive for mobile & tablets
Internet is becoming mobile
More YouTube videos watched
on mobiles than laptops
Mobile commerce developing

12. Easy to setup online shop
Sell digital products
Build mailing list
Take payments anywhere
International orders
Fulfil from warehouse
Integrate with Mailchimp

13. Online Tickets
Demos, workshop, networking
Get email addresses
Paid direct
Discounts can be given to
regular customers
Integrates with Mailchimp

14. Still has a huge audience
Advertising can be localised
Lots of people use Facebook to
search for services
Give discounts or promotions on
your Facebook
Good to know feedback