The document discusses how data is the new oil and foundation of digital business. It argues that every digital interaction generates relevant insights and data should be viewed as a valuable capital resource. The rise of data-driven business is enabling the automation of tasks, discovery of new products/services through data insights, and advising customers/employees. Key drivers shaping this shift include unprecedented data availability, increased cloud computing power, and AI/analytics becoming more common. The value in digital business will come from interactions between people, businesses and things enabled by data and insights.

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Using Data
To Drive Interactions
Neil Sholay
Vice President Oracle Digital EMEA

2. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. Oracle Confidential – Internal
Data Is The New Oil
“Data is the new oil. It’s valuable,
but if unrefined it cannot really be used….”
Clive Humby
Architect of Tesco’s Clubcard, 2006

3. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. Oracle Confidential – Internal
Data Is The New Oil
“The difference between oil and data is that the product of oil does
not generate more oil (unfortunately), whereas the product of data
(self-driving cars, drones, wearables, etc.) will generate more data

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4
Data is the foundation of digital business.
Every touch point, every click,
every digital exhaust is relevant insight.
Think of Data as capital or
the next natural resource

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Data Driven Business is about
using Data to drive the
‘Experience’ and remove
‘friction’ from your
processes.
Its about connecting
ecosystems of platforms you
own or share to create
‘Business Moments’ for
customers & employees

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Nike+ Data Driven Experience

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Rolls Royce Civil Aerospace
Data Driven Business Models

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The true value of digital is derived from interactions
between people, places, businesses and things

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Focus Areas for making
Data Driven Business
a Reality
Automate mundane tasks for
customer and employees
Discover (through
data) way to
improve or create
new products,
services and
business models
Advise customer
and employees
on their current
situation in
context.

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Infonomics :
A mindset change and
discipline of asserting
economic significance to
information. It provides the
framework for businesses to
measure, manage and
monetise information as a real
asset.
What Is Driving The Shift To Data Driven Business?
Economics of Connections :
In the digital era, the
economics of connections
describes the creation of
value through increased
density of interactions
between business, people
and things

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Oracle Confidential
11
DATA AVAILABILITY
Unprecedented
volumes of data
CLOUD ACCESS
Massively
increased
processing power
A.I. BECOMING THE
‘NORM’
New AI & analytic tools
becoming part of
everyday life
• The consumer is becoming normalised
to the exposure of "signature"
algorithms such as Google's PageRank,
and Amazon's or Netflix's
recommendation engines.
• Business leaders now recognise the
pivotal role played by these algorithms
in delivering business value and
defining competitive differentiation
The confluence of
three trends is creating
a "tipping point"

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In 1996 Bill Gates famously predicted that
the "real money" to be made on the Internet
will be in delivering content

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Corpus
In the era of Digital / Data Driven business the "corpus"
(the set of information used to train and improve an Intelligent ‘machine’ or
‘Platform’ ) will emerge as a key competitive differentiator.

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The Future Is Data Business Models Based On Insight

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If 20 % of your revenue
is not an insight stream by 2020,
you won’t have a digital biz model

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https://www.linkedin.com/in/neilsholay
neil.sholay@oracle.com
@neilsholay