Norvicson Advertising believes that whilst factories and buildings get dilapidated over time, marketing heads and brand managers retire over time and technology gets obsolete over time, what survives time is the brand.
It also recognises that today, with an increasingly diverse audience, a brand custodian's needs do not end with advertising in the media which alone is an inadequate vehicle. It believes that, whilst it is relatively easy to create communication for mass media, effectively exploiting other media plays a critical role in brand performance.
Hence, Norvicson offers a wide spectrum of communication services directly or through its associates including mass media communications (creative & media), corporate communications, exhibitions, in-shop & visual merchandising, loyalty programmes, events and promotions (above & below-the-line), audio-visuals, concierge services, public relations and internal communications for HR, training and conferences. It believes that great economies of scale emanate from a single window because of minimal fixed overheads and a better impact ensues because of better co-ordination.
Over 50 years old, Norvicson has wide experience across a range of product categories and media from conceptualisation to creation and final execution. Its core team is augmented by consultants and specialists as the project demands. This ensures that the most appropriate talent is available for the respective project.
Neil White heads Norviscon and brings to bear over 20 years of experience in the industry, both in the Indian and international markets. He began his career with Datamatics Direct, India’s first and largest direct marketing company, and was instrumental in developing PR for the group. He also worked with Triton Communications before moving to Mcann (Fortunepromo Seven) in Muscat and Dubai where he handled new business development for the entire GCC, brand building and servicing of the agencies existing clients as well as major new product launches for international brands in the Gulf region. He has managed on a wide portfolio of prestigious Indian and international brands spanning many categories including servicing brands like BMW, Coca-Cola, Land Rover, Biersdorf, Gulf Air, Nissan, Shyam Ahuja, Aptech, Castrol, Essar Oil, Kuoni, Tata Batteries, Tata NYK, HSBC, Singapore Airlines, Swiss Airline, Star Alliance, UB Group, Swiss Airlines, Eureka Forbes, Bombay Gymkhana, Balmer Lawrie, British Oxygen, Zuari Cement, Al Futtaim (Dubai), Singapore Airlines, Aveva, Autodesk......
2. Today, a brand custodian's needs do not end
with advertising in the media. But the success
and failure depends on how the brand performs
at the end consumer / bazaar level.
NORVICSON…
WE ARE NOT JUST AN AD AGENCY
3. In order to Reach out To a
DIVERSE AUDIENCE…
ADVERTISING ALONE IS
AN INADEQUATE VEHICLE
7. Norvicson understands today's needs of a Brand across 360
degrees. Meaning not only ATL but in-depth BTL across India at the
grass roots bazaar levels.
Norvicson was associated with Castrol for over 40 years, working almost
as an in-house agency, developing communication across the media
spectrum at the ATL & BTL levels.
The agency created award winning communication for the entire Castrol
brand portfolio from 2-wheeler oils and 4- wheeler oil DEOs to tractor
oils, brake oils, coolants & greases as well as corporate campaigns
including those for the launch of the high-tech Silvassa plant, the 50
years commemoration, motorsports, posters, merchandising, shop
design, POS, calendars, year planners & product packaging design and
many more.
CASE NO 1
CASTROL - INDIA
8. The communication was two-pronged
PRESS
National mainline dailies widely used for the premium segment of
2-wheeler, 4-wheeler & diesel engine oils
Rural press for other segments like tractor oils, coolants etc
9. RADIO
Used extensively all-India (Vividh Bharati & Primary channels) to
enhance mass awareness of its entire range of its range of products
Norvicson was the highest spender on All-India radio (30% more the
Hindustan Lever at the time) and the pioneers who developed a Castrol
Top 10 Programme [Castrol Ek Sey Dus' which ran continuously every
Sunday evening for three years on the primary channel, eliciting lakhs
of responses. Winners who guessed the previous weeks top song
received a Castrol t-shirt & cap.
The agency was solely responsible for media buying across media in
tandem with the brand management team.
40. Umaima Khorakiwala, from the illustrious Khorakiwala family, had a
childhood dream of creating a Pret fashion label and brought it to fruition
with the self-styled brand Umaima. Norvicson was entrusted with
conceptualising and developing the brand identity, labels, packaging,
tags, price catalogues, etc.along with the communication for the launch.
Sayali Bhagat, an upcoming model and Miss India runner-up, was chosen
to be the face of the brand in the communication. An exclusive coffee
table book kick-started the campaign supported by brand peripherals like
posters and other in-house shop promotional material,
Norvicson was also entrusted with evolving the pricing pricing strategy
and handling the retailer meets with top retailers in Mumbai like as part of
the initial roll out plan. This also included making presentations to brand
merchandisers in Mumbai to promote Umaima.
CASE NO 2
UMAIMA
44. Planning and buying an all India print campaign which
gave results by making the brand a strong no.2 next
to Bagpiper after a 7 year hiatus.
Above all the plan resulted in an overall savings of
32.1% on the negotiated rates.
CASE 3
OFFICERS CHOICE WHISKEY
45.
46. CASE 3
HSBC PERSONAL LOANS
Producing, fabricating, packaging of 14
complex merchandising items right from
branded pens, clocks, umbrellas to bulky
kiosks totaling to over 100,000 pieces and
delivering them across 14 different locations
across India.
50. Very simply we not only create and
produce but make delivery happen at
specific locations on time to meet the
promotion’s deadlines.
Which is Accountable and Measurable.
52. Norvicson Advertising
• A High octane Board of Talent
• 42 Years of handling diverse clients
• Experience across all product categories and
mediums from conceptualisation to creation to final
executions at end-consumer level.
• Costing to clients is done on a project / job basis
• Fully accredited to INS & AIR
54. Castrol India Ltd. British Oxygen Company (BOC)
Essar Oil Ltd. HSBC
Kukri Sports - UK Star Alliance
Meadows Aurangabad - Hotel TATA Green Automotive Battery
The Mind Spa IBS Forex
The British Institute
Current Clients
Eureka Forbes Bombay Gymkhana
Fourways Travels Futura Polyesters
Aveva Paul B – Painter
Kuoni Swiss Airlines
Barnes School Rust & Colonial Collection Furniture Store
Living Guard Bombay Bullion Association
Our Clients
56. • We have demonstrated that we can cope
both in quality, speed and efficiency with
larger multinational agencies
• Geared to act as partners with our clients
( i.e. an extension of their
marketing dept.)
• Over the years working with MNC’s we have
acquired extensive knowledge of brand
marketing and communication
AT NORVICSON
57. • That product quality combined with effective
advertising are the cornerstones of a brand’s
successs
• Single mindedness & consistency should
never be compromised
WE BELIEVE
58. Capable of advertising communication that
has built a brand like Castrol with carefully
nurtured synergistic consistency in…
•The look
•The words it triggers
•The feelings and emotions it evokes in the
prospects mind
59. RAPA Award 1996 for Castrol
RAPA Award 1997 for Castrol
RAPA Award 1998 for Castrol
A & M Silver Award for Castrol
RAPA Award 2003 for Zuari Cement
RAPA Award 2004 for Zuari Cement
OUR AWARDS. OUR ACCOLADES
83. ‘silver journey’ ...and a look at the
philosophy on which
the company was
built and thrives
A specially
rendered song to
celebrate the
company mission
over 25 Years,
performed live at
the Annual
Managers’
Conference
131. Factories, Buildings get dilapidated over
Time
Marketing Heads, Brand Managers
retire over Time
Technology gets obsolete over Time
What survives Time
is The Brand.