This is a short presentation about some Loyalty and Marketing principles viewed through my personal experience in these last 15 years. It discusses how the consumer becomes a point collector. His relation with the Loyalty scheme becomes similar to the relation he has with money. This is true particularly when the loyalty coalition offers him a universal or "closed community" point system. As in a closed loop prepaid cash system, a second currency generated as a virtual cash, will encourage consumer spending. But how can the diverse umbrella category called digital marketing be used appropriately in such changing world of daily digital trends? How can you help a loyalty coalition develop a digital road map successfully? Of course most of these questions remain unanswered here, but the core set of experiences a marketing professional has to carry, in order to be able to work efficiently over these many key issues, is summarized here.

1. Marketing Presentation on Loyalty
By Neissan Monadjem:
Loyalty:
Is it money or points?

2. The Unifying Theory of Loyalty:
Clients are collectors of
Virtual Cash!

3. The history of
1
2
3
“n”
1
1
Paper Voucher
2003 Digital Voucher
The “cowrie shell” China,
Shang Dinasty 1.000 B.C.
”tetradrachma” or the “Athens Owl”
Virtual Cash

4. So, through which channels can I
deliver this principle in 2015?
Digital
Marketing.

5. A better Loyalty Digital Presence
demands, First:
Discovering, forecasting & engaging in
the next on-line Marketing...
...TRENDS.

6. 1- Companies invest to acquire active
communication roles in the Social Media.
It is not only about your brands, companies are now in need of
creating a digital “personality” in social media.
2- The explosion of Memes....
3- The image avalanche....
4- Everyone goes mobile....

7. Social Medias:
What is the right path
for expansion?

8. It requires having the right set of tools:
2 - Digital Marketing
3 - Market Strategy
4 - Knowledge in structuring coalitions
5 - Strategic Business Modeling
1 - Conception and tactical
implementation of marketing roadmaps
(with mobile experience)
6 -Identity & Branding (*)
(*) You really don’t need # 6, but it doesn’t hurt knowing it!

9. Marketing Roadmaps
Cases

10. GIFT CARD
GIFT CARD BRASIL
Sistemas Pré-Pagos
MOBILE SOCKET
Administracão
Sistemas Pré-Pagos
MOBILE SOCKET
Administracão
GIFT CARD
PRÉ-PAGOPETCASH
LOYALTYVAREJO
Administracão
Sistemas Pré-Pagos
Administracão
MOBILE SOCKETMOBILE SOCKETMOBILE SOCKETMOBILE SOCKET
Sistemas Pré-Pagos
Administracão
LOYALTYFAST-FOOD
Administracão
MOBILE SOCKET
Sistemas Pré-Pagos
LOYALTYFAST-FOOD
Administracão
MOBILE SOCKET
Sistemas Pré-Pagos
PRÉ-PAGOSCHOOLCASH
Administracão
MOBILE SOCKET
Sistemas Pré-Pagos
LOYALTYVAREJO
PRÉ-PAGOPETCASH
Administracão
Sistemas Pré-Pagos
MOBILE SOCKET
LOYALTYFAST-FOODLOYALTYFAST-FOODLOYALTYFAST-FOODLOYALTYFAST-FOOD
Administracão
Sistemas Pré-Pagos
PRÉ-PAGOSCHOOLCASH
Administracão
Sistemas Pré-Pagos
Administracão
MOBILE SOCKET
Sistemas Pré-Pagos
Administracão
LOYALTYFAST-FOOD
MOBILE SOCKET
Sistemas Pré-Pagos
Administracão
GIFT CARD
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
AdministracãoAdministracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
Administracão
GIFT CARD
Administracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
Administracão
GIFT CARD
Sistemas Pré-Pagos
AdministracãoAdministracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
Administracão
LOYALTYFAST-FOOD
MOBILE SOCKET
Sistemas Pré-Pagos
Administracão
GIFT CARD
Sistemas Pré-Pagos
Administracão
GIFT CARD BRASIL
Administracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
Administracão
Sistemas Pré-Pagos
AdministracãoAdministracão
Sistemas Pré-Pagos
GIFT CARD BRASIL
LOYALTYBRASIL
Sistemas Pré-Pagos
MOBILE SOCKET
Administracão
GIFT CARD
LOYALTYVAREJO
PRÉ-PAGOPETCASH
PRÉ-PAGOSCHOOLCASH
Administracão
Sistemas Pré-Pagos
Administracão
MOBILE SOCKET
Sistemas Pré-Pagos
Administracão
LOYALTYFAST-FOOD
MOBILE SOCKET
Sistemas Pré-Pagos
Administracão
GIFT CARD
MOBILE SOCKET
Sistemas Pré-Pagos
Administracão
GIFT CARD BRASIL
SCHOOLCASHBRASIL
LOYALTYBRASIL
LOYALTYVAREJO
PRÉ-PAGOPETCASH
LOYALTYREDESVAREJO
PRÉ-PAGOPETCASH
Administracão
Sistemas Pré-Pagos
MOBILE SOCKET
GIFT CARD BRASIL
GIFT CARD
LOYALTYVAREJO
PRÉ-PAGOPETCASH
Mobile 2015

11. Marketing Roadmap
Next Consortium 2003

12. 2 Security
3 Loyalty
1 Pré-pago
4 Giftcard
Hut.Ca$h
AgostoAbril Maio Junho Julhonovembro a mar.
Apresentaçãogeralda
aE-SafetransferS/A.
Identificaçãoprodutos
deinteressedaTG&S.
FormatoprocessoM&A.
Reunião Diretoria.
Assinatura de Documento Legal.
Reunião de traballhos sobre produtos.
Negociação de Valuation.
Reuniões de Closing com advogados.
23/1105/12 09/0214/03
01/0312
24/04 29/0527/03
08/05
1
1- Eduardo Godoi
2
2
2 - Arnaldo Rhormens
3
3 - Jeorge Homsi
CASIOVISITAà
MARCAR
MARCAR
MARCAR
Documentos (mni BP) : avaliação de cada linha de produtos
06/06
Marketing Roadmap
joint venture 2012

13. Digital Marketing
SchoolCash B2C Campaigns
2010
2011
2012
2013

14. Digital Marketing
Smart-e-pad B2B

15. pré-pagos
credito/debito
cash
cheques
outros
BrazilianPrepaidMarket:
pré-pagos
crédito/debito
cash
cheques
outros
Market Strategy

16. Market Strategy
TOTAL Vouchers Telecom Outros
G.S.P.P. 2010

17. Strategic Business Modeling
Next 2003

18. Coalition & Consortiums
Nextpar S.A. 2005
Largest Brazilian Consortium for Software
Export ”NEXT” becomes a Holding
(Nextpar S.A.) with seven co-founding
members, representing US$ 1 Billion of
revenue and over 20,000 workers
specialized in IT solutions for the Banking
Industry. Neissan Monadjem, CEO and
president of E-Safetransfer is elected as
Chairman of the Board.

19. Identity & Branding Strategy
2012
2005
2003
1999
1985
2006
2009

20. Neissan Monadjem
Loyalty & Payment Business Development Executive
neissanmonadjem@gmail.com