1. Leadership Team and
member relations
Information Days – March 2012
© Fairtrade 2012

2. Contents
• Leadership Team (LT) Members
• LT Responsibility and Accountability
• Tools and Services
• Communication & Cooperation
• Best Practice
© Fairtrade 2012 Leadership Team and member relations 2

3. Fairtrade International
Leadership Team
Executive Management Team*
Simon Hunt
Executive Martin Hill
Tuulia
Resourcing Executive
Syvänen
Officer Commercial
Executive
Officer
Operating
Officer
Andreas Kratz
Director Standards
and Strategy and
Caroline
Policy
Hickson
Renate Siemon Director Brand
Director of HR & and
Organizational Communications
Development
Ruediger Meyer
CEO FLO-CERT
GmbH
*in absence of CEO that is currently being recruited
© Fairtrade 2012 Leadership Team and member relations 3

4. Governance
Structure
Labelling Initiative (LI)
Assembly
General Annual Assembly
(PNs + LIs + Marketing Organizations)
Finance Cttee Producer Network (PN)
Assembly
Nominations Cttee (AFN, CLAC, NAP)
Board of Directors
Standards Cttee 5 LI Reps
4 Producers
3 Independent
Mark Supervision 2 Traders FLO – CERT Board
Global Operations Team (GOT)
Audit Cttee
FLO FLO-CERT
Leadership Team GmbH
HR Cttee FLO staff
Liaison Officers and Regional Presence
© Fairtrade 2012 Leadership Team and member relations 4

5. LT is collectively accountable
to the board via the CEO* for:
• Implementation of global strategy and
LT Responsibility and
direction
Accountability
• Ensure delivery of high quality services and
effectiveness to create more benefits for
producers
• Take leadership as appropriate to ensure
harmonization across the system
• Creating a collaborative environment of
mutual trust and respect in FLO and beyond
• Manage the well-being of the organization
• Maintain a great place to work for staff
* Until new CEO is in place, executive management team is directly
accountable to the board
© Fairtrade 2012 Leadership Team and member relations 5

6. Provide leadership, tools and services to
inspire and empower more people to achieve
Our purpose Fairtrade’s vision and mission.
• Fairtrade International & FLO-CERT staff
• Producers & their organizations
• Members (Producer Networks & LIs)
• Fairtrade Marketing Organizations
• Licensees, Traders, Retailers, Consumers
• Funding partners
• NGOs, Governments, Institutions
• Members of the wider Fair Trade movement
© Fairtrade 2012 Leadership Team and member relations 6

7. Our Tools + Services
OUR SERVICES
OUR TOOLS Capacity Building of producers: Provide support to existing
and potential producers in the system
Standards setting and regular review
Regular review of existing standards and prices, establishing
Producer certification advisory services new ones as required (new products)
Harmony (global data access) Provide additional financial access to producers
Global communication tools Harmonize fundraising efforts across the system
Credible certification mark Secure credibility of the Brand through streamlined
Fundraising knowledge communication and mark protection
Expertise on Global Accounts Provide M&E research to show impact
Producer Finance Expertise Global product supply: support to match the demand and
supply needs in the system for core products
Core product implementation
Manage global accounts to increase sales
Global Data access: Business analysis and market research
Manage access of Fairtrade to licensees of non- LI
countries
Increase Awareness of Fairtrade in non LI markets through
New market activities
Provide human resources solutions internally (and externally)
Provide Legal Support
…… many many more and currently
under review of 360 degree group
© Fairtrade 2012 Leadership Team and member relations 7

8. • Member Calls every 6 weeks
• LI clustering (DACHIL, BENEFRA, Nordics) models
Communication to facilitate communication and accelerate processes
and Cooperation and projects in within the FT system
• Representation of key stakeholders in steering
committees and advisory committees
• FLO represented in the GOT
• Link members through overarching strategies in
products and global accounts (e.g. GAM, GPM)
• LI and PN representation in Fairtrade International
Board
© Fairtrade 2012 Leadership Team and member relations 8

9. Best practice of
collaboration
• Global brand redesign
• Project Harmony
• Mark Supervision
• GAM Steering Committee
• Product Advisory Councils
• HR committee
© Fairtrade 2012 Leadership Team and member relations 9

10. Q& A
© Fairtrade 2012 Leadership Team and member relations 10

11. We stand for
EMPOWERMENT
This sits at the heart of our
organization and the values that drive
our decision-making and our actions.
© Fairtrade 2012 Leadership Team and member relations 11

12. © Fairtrade 2012 Leadership Team and member relations 12