In today's world of on-the-go consumers and pervasive mobile internet access, the market landscape for the consumption of business and marketing information is changing. No longer static in nature, there is a shift of information sharing and communication from static documents in your PCs to browsers and now increasingly via apps in smartphones, tablets, feature phones and more upcoming screens. Here is a slide on how mobile apps could be used as experimental outposts to seed and incubate concepts and build up specific vertical communities for businesses.