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The Necessary Things to grow up
    for Managements and Companies
which I found through my success and crisis



             CyberAgent, Inc.
      President & CEO Susumu Fujita

                                         2011/9/16
                                                     1
                                                     1
0

Susumu Fujita
    CyberAgent, Inc.
    President & CEO
■ literary work   ■BLOG
                  http://ameblo.jp/shibuya/



                  ■Twitter susumu_fujita




                                              2
                                              2
1




Company Overview



                   3
                   3
1   Company overview



CyberAgent, Inc        (Tokyo Stock Exchange MOTHERS, Ticker:4751)

Head Office     Tokyo Japan

Brunch Office   Osaka, Nagoya, Fukuoka, Shikoku,
                The U.S, Vietnam, China, Taipei, Indonesia

Established     18th, March, 1998

Capital         6,838,510,012JPY

Sales            9.665 Billion JPY (FY2010)

Our Business    “Ameba” relating business, Internet Media business,
                 Internet Ads Agency, Venture Capital

                                                                      4
                                                                      4
1   Company overview

Consolidated Business Forecast for FY2011
       Net sales                                                                                                                                  Operating Profit
       (Unit: million                                                                                                                                  (Unit: million yen)
           yen)


                         Business Forecast for FY2011
                         Sales              110.0 billion yen
                          (13.8% increase from the previous year)
                         Operating Profit      11.0 billion yen
                          (17.8% increase from the previous year)




                        FY2000   FY2001     FY2002    FY2003       FY2004   FY2005    FY2006       FY2007         FY2008   FY2009   FY2010    FY2011
                                                                                                                                             (Forecast)
                                              Consolidated sales excluding netprice            Operating profit
                                               Sales of netprice



                                                                                                                                                                             5
                                                                                                                                                                             5
1   Company overview

Quarterly Sales of Ameba Business                    Virtual content sales is healthy                                                                       Increase 2.3 times over the
                                                                                                                                                                same quarter of the
                                                                                                                                                                  previous year
               (Unit: million yen)
                  単位: 百万円
                                                             Quarterly a 事業四半期売上高sales
                                                                Am e b Ameba business                                                               4,404
                  4,500

                                                                                                                                             4,030
                  4,000

                                                                                                                                   3,499            1,897
                  3,500
                                                                                                                                             1,801
                  3,000
                                                                                                                                       1,788
                                                                                                                              2,573
                  2,500

                                                                                                                               1,407                2,507
                                                                                                                 1,940
                  2,000                                                                                   1,855                              2,229
                                                                                                      1,621 1,206
                                                                                                                       1,116           1,710
                  1,500                                                                                  1,056
                                                                                                  1,157
                  1,000                                                                                                        1,166
                                                                                     761 852 837
                                                                       620 650              701                         824
                    500                                   458 445              606 677                           649
                                       283 329          595
                           246 191 223         453 427
                                                                                                          565
                           246 191 223 283 329                                                     320
                                                  5    18 25 44                      84     151
                       -
                           1Q        2Q   3Q    4Q   1Q     2Q    3Q      4Q    1Q     2Q     3Q     4Q      1Q        2Q     3Q       4Q      1Q    2Q     3Q

                                2 0FY2007
                                    0 7 年9 月期               FY2008
                                                          2 0 0 8 年9 月期              FY2009
                                                                                     2 0 0 9 年9 月期               FY2010 月期
                                                                                                                  2 0 1 0 年9                FY2011 月期
                                                                                                                                              2 0 1 1 年9
                                                                   Virtual content 広告その他売上高 other sales
                                                                             課金     sales Ads,

                                                                  Note: Net sales on the Ameba Business refers to the sales on Ameba Business, poupeegirl,inc., and AMoAd, Inc.



                                                                                                                                                                                          6
                                                                                                                                                                                          6
2




    Introduction



                   7
                   7
2   Introduction


    In my University days

    Entered Aoyama Gakuin University

    Went crazy about “Mahjong”…

    Repeated a year…

    Worked at Bar…
                                       8
                                       8
2   Introduction


    In my University days
           21 years old

    Started a salesman as part-time job
    at the venture advertise agency
Meeting the book “Visionary Company”.
Thought that want to create the visionary company like that.


    I decided to create the company that
             symbolizes the 21st century.
                                                               9
                                                               9
2   Introduction


    In my University days
           23 years old

                   Entered Intelligence,Ltd.
             Days of working like crazy, and studying hard.
             Got the Top Sales among the rookies.




                   Made up my mind to
                   start own company
                                                              10
                                                              10
2   Introduction



         1998              Establish CyberAgent,Inc.
       24 years old
                           But, when started,
                           I didn’t decide any business plan…

         2000              Listed stocks on
        26 years old
                           the Tokyo Stock Exchange
                           MOTHERS.
                   Succeeded to get about 250M USD from this market.
                   And started prior investment to potential business..
                                                                     11
                                                                     11
2   Introduction


         2001          Burst of Japanese Internet bubble
        27 years old

               CA’s stock price was going down…
                  Member left our company…
               Heavy criticisms from outsiders…



            Crisis of M&A from others
                                                      12
                                                      12
2   Introduction



         2003            Got Breakeven
       29 years old


         2004            Started “Ameba” business
        30 years old




               At that time, Japanese Venture and internet
               companies were in negative mood to market.
               On the other hand, CA continued to invest to
               the “Ameba” business.
                                                              13
                                                              13
2   Introduction



        2009         “Ameba” become a surplus
      35 years old   business.
                     Continue to increase profit.


        2010         Number of Employees: 2,100
      38 years old

                     Sales 1.2 Billion USD   (FY2010)


                                                        14
                                                        14
3




    About Unique system of
         CyberAgent




                             15
                             15
3    About Unique system of CyberAgent


    System of CA         “CA 8”
                         Changing 2 board directors once in two years.




                                                                    16
                                                                    16
3   About Unique system of CyberAgent


System of CA      Penetration of The DNA for creating new business.

      Naming “Jigyo Tsuku” (business plan contest)




                                         Entry: 359 ideas from employees.

Started in 2004. Twice per year, every employees can entry this contest.

                                                                            17
                                                                            17
3   About Unique system of CyberAgent


 System of CA     Penetration of The DNA for creating new business.

                     Naming “Ashita Kaigi”
(MTG of new business creation by board members of CA)




                     Started in 2006. Once in a year.

                                                                 18
                                                                 18
3   About Unique system of CyberAgent


System of CA      Penetration of The DNA for creating new business.

SAP business competition within 2 board directors




       The winning one director promote Vice President of CyberAgent.
                                                                        19
                                                                        19
3   About Unique system of CyberAgent


System of CA      “CAJJ System”
                   Clarification of the Quitting business rule




          We make clear that how the new business goes up or quits.
                 Making decision by this rule. Not emotion.
                                                                      20
                                                                      20
4




    Summary



              21
              21
4    Summary


    What is the important thing for growing company?




                           Think running
               Create small, Bring up big
                         Best or Fastest


                                                       22
                                                       22
5   Summary




    We create the company that symbolizes the 21st century.




                                                          23
                                                          23
Q&A




      24
      24

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2. cyber agent presentation 2011

  • 1. The Necessary Things to grow up for Managements and Companies which I found through my success and crisis CyberAgent, Inc. President & CEO Susumu Fujita 2011/9/16 1 1
  • 2. 0 Susumu Fujita CyberAgent, Inc. President & CEO ■ literary work ■BLOG http://ameblo.jp/shibuya/ ■Twitter susumu_fujita 2 2
  • 4. 1 Company overview CyberAgent, Inc (Tokyo Stock Exchange MOTHERS, Ticker:4751) Head Office Tokyo Japan Brunch Office Osaka, Nagoya, Fukuoka, Shikoku, The U.S, Vietnam, China, Taipei, Indonesia Established 18th, March, 1998 Capital 6,838,510,012JPY Sales 9.665 Billion JPY (FY2010) Our Business “Ameba” relating business, Internet Media business, Internet Ads Agency, Venture Capital 4 4
  • 5. 1 Company overview Consolidated Business Forecast for FY2011 Net sales Operating Profit (Unit: million (Unit: million yen) yen) Business Forecast for FY2011 Sales 110.0 billion yen (13.8% increase from the previous year) Operating Profit 11.0 billion yen (17.8% increase from the previous year) FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 (Forecast) Consolidated sales excluding netprice Operating profit Sales of netprice 5 5
  • 6. 1 Company overview Quarterly Sales of Ameba Business Virtual content sales is healthy Increase 2.3 times over the same quarter of the previous year (Unit: million yen) 単位: 百万円 Quarterly a 事業四半期売上高sales Am e b Ameba business 4,404 4,500 4,030 4,000 3,499 1,897 3,500 1,801 3,000 1,788 2,573 2,500 1,407 2,507 1,940 2,000 1,855 2,229 1,621 1,206 1,116 1,710 1,500 1,056 1,157 1,000 1,166 761 852 837 620 650 701 824 500 458 445 606 677 649 283 329 595 246 191 223 453 427 565 246 191 223 283 329 320 5 18 25 44 84 151 - 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 2 0FY2007 0 7 年9 月期 FY2008 2 0 0 8 年9 月期 FY2009 2 0 0 9 年9 月期 FY2010 月期 2 0 1 0 年9 FY2011 月期 2 0 1 1 年9 Virtual content 広告その他売上高 other sales 課金 sales Ads, Note: Net sales on the Ameba Business refers to the sales on Ameba Business, poupeegirl,inc., and AMoAd, Inc. 6 6
  • 7. 2 Introduction 7 7
  • 8. 2 Introduction In my University days Entered Aoyama Gakuin University Went crazy about “Mahjong”… Repeated a year… Worked at Bar… 8 8
  • 9. 2 Introduction In my University days 21 years old Started a salesman as part-time job at the venture advertise agency Meeting the book “Visionary Company”. Thought that want to create the visionary company like that. I decided to create the company that symbolizes the 21st century. 9 9
  • 10. 2 Introduction In my University days 23 years old Entered Intelligence,Ltd. Days of working like crazy, and studying hard. Got the Top Sales among the rookies. Made up my mind to start own company 10 10
  • 11. 2 Introduction 1998 Establish CyberAgent,Inc. 24 years old But, when started, I didn’t decide any business plan… 2000 Listed stocks on 26 years old the Tokyo Stock Exchange MOTHERS. Succeeded to get about 250M USD from this market. And started prior investment to potential business.. 11 11
  • 12. 2 Introduction 2001 Burst of Japanese Internet bubble 27 years old CA’s stock price was going down… Member left our company… Heavy criticisms from outsiders… Crisis of M&A from others 12 12
  • 13. 2 Introduction 2003 Got Breakeven 29 years old 2004 Started “Ameba” business 30 years old At that time, Japanese Venture and internet companies were in negative mood to market. On the other hand, CA continued to invest to the “Ameba” business. 13 13
  • 14. 2 Introduction 2009 “Ameba” become a surplus 35 years old business. Continue to increase profit. 2010 Number of Employees: 2,100 38 years old Sales 1.2 Billion USD (FY2010) 14 14
  • 15. 3 About Unique system of CyberAgent 15 15
  • 16. 3 About Unique system of CyberAgent System of CA “CA 8” Changing 2 board directors once in two years. 16 16
  • 17. 3 About Unique system of CyberAgent System of CA Penetration of The DNA for creating new business. Naming “Jigyo Tsuku” (business plan contest) Entry: 359 ideas from employees. Started in 2004. Twice per year, every employees can entry this contest. 17 17
  • 18. 3 About Unique system of CyberAgent System of CA Penetration of The DNA for creating new business. Naming “Ashita Kaigi” (MTG of new business creation by board members of CA) Started in 2006. Once in a year. 18 18
  • 19. 3 About Unique system of CyberAgent System of CA Penetration of The DNA for creating new business. SAP business competition within 2 board directors The winning one director promote Vice President of CyberAgent. 19 19
  • 20. 3 About Unique system of CyberAgent System of CA “CAJJ System” Clarification of the Quitting business rule We make clear that how the new business goes up or quits. Making decision by this rule. Not emotion. 20 20
  • 21. 4 Summary 21 21
  • 22. 4 Summary What is the important thing for growing company? Think running Create small, Bring up big Best or Fastest 22 22
  • 23. 5 Summary We create the company that symbolizes the 21st century. 23 23
  • 24. Q&A 24 24