The document discusses using new technologies like web applications and open source software to better market library services. It defines terms like Web 2.0, open source, and provides examples of free web applications like WordPress, Google Docs and Facebook that libraries can use. It also discusses open source desktop applications and library specific applications such as Koha and Evergreen ILS, Blacklight and VuFind next generation catalogs, and the Research Toolbar. The document encourages librarians to keep learning about new technologies through newsletters, wikis and other resources.

1. Using New Technology to
Market Library Services
Nicole C. Engard
nengard@gmail.com
http://web2learning.net
Thursday, May 13, 2010

2. Outline
✤Define some tech terms
✤Web apps to provide better ser vices
✤Desktop apps to provide better ser vices
✤Library apps to provide better ser vices
✤Resources to keep learning
Thursday, May 13, 2010

3. What is Web 2.0?
✤The term "Web 2.0" was coined at a
conference brainstorming session bet ween
O'Reilly and MediaLive International in
2004
✤Also referred to as the “Participatory Web”
or the “Read/Write Web”
✤Fulfills Tim Berners-Lee’s original vision for
the WWW
Thursday, May 13, 2010

4. What does that mean to me?
✤Lots of free tools to help you do your job
✤Lots of free tools to promote your ser vices
✤Lots of free tools to help with net working
✤Lots of free tools for content creation
✤ Lots of free tools!!
Thursday, May 13, 2010

5. Other Web 2.0 Terms
✤ RSS Feeds
✤ Real Simple Syndication: A way to deliver and consume
information
✤ Blogs (provide RSS feeds)
✤ Another way to deliver and consume information
✤ Wikis (provide RSS feeds)
✤ Yet another way to deliver and consume information
Thursday, May 13, 2010

6. What is Open Source?
✤ "If you have an apple and I have an apple and we exchange
apples, then you and I will still each have one apple. But if
you have an idea and I have an idea and we exchange
these ideas, then each of us will have t wo ideas."
‣ Attributed to Bernard Shaw
✤ Open source soft ware is soft ware that users have the
ability to run, distribute, study and modify for any
purpose. It’s developed collaboratively in the open.
Thursday, May 13, 2010

7. What does that mean to me?
✤Freedom to innovate and participate
✤Freedom from the culture of ‘learned
helplessness’
✤Freedom to choose & customize
✤Free (of cost) and/or affordable soft ware
✤ A whole new level of freedom!!
Thursday, May 13, 2010

8. Web Applications
Thursday, May 13, 2010

9. WordPress
✤Available in free hosted variety
(wordpress.com) and free open source
application for your ser ver (wordpress.org)
✤Can be used as a blog and/or a content
management system
✤A way to deliver up to date content without
web programming knowledge
http://wp4lib.bluwiki.com
Thursday, May 13, 2010

10. Joomla/Drupal
✤Can be used as a content management
system for your library website and/or
intranet
✤Great way to put the power to update the
website in the hands of the librarians
✤Lots of librarian documentation:
✤joomlainlibrary.org
✤drupalib.interoperating.info
Thursday, May 13, 2010

11. Google Docs/Apps
✤Google Docs (docs.google.com) is a great way
to work on documents, spreadsheets, and
presentations online
✤Google Apps (apps.google.com) is a pay
service from Google that allows you to use
Google on your own domain (email, docs and
calendar)
Thursday, May 13, 2010

12. Zoho Office
✤Another free suite of office tools online
✤Provides more options than Google Docs
✤Project Management
✤Invoicing
✤Reports
✤and more...
http://www.zoho.com
Thursday, May 13, 2010

13. PBWorks
✤Fully hosted wiki/content management
✤Create an extranet
✤Work with colleagues on collaborative
projects
✤Work with patrons/lawyers on content
creation
http://pbworks.com/content/edu-librarians
Thursday, May 13, 2010

14. Flickr
✤Share and find photos for free
✤For $25 a year you have unlimited uploads
✤Great way to find images for promotional
materials
✤http://www.flickr.com/creativecommons/
Thursday, May 13, 2010

15. Facebook
✤Not just for personal use!
✤Create a page for your library
✤Share new resources with lawyers and
patrons worldwide
✤Connect with librarians worldwide and keep
up with new technologies and marketing tips
http://facebook.com
Thursday, May 13, 2010

16. LinkedIn
✤Professional online net working
✤Find expert witnesses and get answers to
professional questions
✤Connect with librarians worldwide and keep
up with library related news & resources
✤Promote yourself and your library
http://linkedin.com
Thursday, May 13, 2010

17. LimeSurvey
✤A complete survey application hosted behind
your firewall (completely secure)
✤Query patrons about their needs/thoughts
✤Open source and free of cost
✤Unlimited surveys and answers (unlike
similar web services)
http://limesur vey.org
Thursday, May 13, 2010

18. DSpace
✤Create an institutional repository with
content written by your librarians and
lawyers (and students)
✤Hosted on your servers
✤Can be made open or closed
✤Promote yourself, lawyers and students by
sharing their content
http://dspace.org
Thursday, May 13, 2010

19. Desktop Applications
Thursday, May 13, 2010

20. Scribus
✤Open source desktop publishing
✤Create professional looking newsletters and
signs
✤“Press ready” outputs
✤Save to PDF
http://www.scribus.net
Thursday, May 13, 2010

21. Zotero
✤Open source Firefox plugin
✤Citation management/Research tool
✤Save and share collections online (or keep
them private
✤Store files, notes and citations
✤Integrates with Word & Open Office
http://www.zotero.org
Thursday, May 13, 2010

22. Library Applications
Thursday, May 13, 2010

23. Research Toolbar
✤LibX Open Source Browser Bar
✤Points patrons to library resources
✤OPAC search
✤Database search
✤Integration into popular sites (Amazon,
Google Scholar & Barnes & Noble)
http://libx.org
Thursday, May 13, 2010

24. Do you like your OPAC?
✤Do you think your OPAC says ‘professional’?
✤Do you think your OPAC is easy to use?
✤Do you think your OPAC meets your patron’s
expectations?
Thursday, May 13, 2010

25. Blacklight
✤Open Source OPAC
✤Professional interface
✤RSS feeds
✤Persistent URLs
✤Search limiters
http://rubyforge.org/projects/blacklight/
http://blacklight.betech.virginia.edu
Thursday, May 13, 2010

26. Vufind
✤Open Source OPAC
✤Professional interface
✤RSS feeds
✤Search limiters
✤Zotero integration
✤Persistent URLs http://vufind.org
http://library.villanova.edu
Thursday, May 13, 2010

27. SOPAC2
✤An OPAC based on the Drupal CMS
✤Make a seamless website/OPAC experience
✤Provide modern functionality in your OPAC
✤Easy OPAC searching
✤Easy website editing
http://thesocialopac.net
Thursday, May 13, 2010

28. Be Daring
✤Why not look at an Open Source ILS?
✤Ability to customize interface and
functionality
✤Complete and total access to all data
✤Can be self-hosted or hosted externally
✤Lots of support (companies & communities)
Thursday, May 13, 2010

29. Koha ILS
✤ Complete ILS (Circ, Patrons, Cataloging, OPAC,
Serials, Acquisitions and Reports)
✤ Mature: 10 years old
✤ Professional interface
✤ Web 2.0 features (RSS feeds, tagging,
commenting)
✤ 100% Web-based
http://koha-community.org
Thursday, May 13, 2010

30. Evergreen ILS
✤ Complete ILS (Circ, Patrons, Cataloging, OPAC and
Reports)
✤ Serials and Acquisitions coming very soon
✤ Professional look & feel
✤ Complete access to all data for reports
✤ Staff client installs to desktop
http://open-ils.org
Thursday, May 13, 2010

31. Keep Learning
Thursday, May 13, 2010

32. Keep Learning Marketing
✤Marketing Library Services Newsletter
www.infotoday.com/MLS/default.shtml
✤LibSuccess Wiki: Marketing
www.libsuccess.org/index.php?title=Marketing
✤ Marketing Our Libraries
www.librarysupportstaff.com/marketinglibs.html
Thursday, May 13, 2010

33. Keep Learning Technology
✤What I Learned Today... (web2learning.net)
✤Practical Open Source for Libraries
(opensource.web2learning.net)
✤Mashable (mashable.com)
✤ReadWriteWeb (www.readwriteweb.com)
✤TechSoup (techsoupforlibraries.org)
Thursday, May 13, 2010

34. Thank You
Nicole C. Engard
nengard@gmail.com
Slides: http://web2learning.net >
Publications & Presentations
Thursday, May 13, 2010