GraphDay Stockholm Graphs in the Real World Rik Van Bruggen

1. Welcome
to
GraphDay!
Stockholm
2015

2. “Forrester
es)mates
that
over
25%
of
enterprises
will
be
using
graph
databases
by
2017”
Neo4j
Leads
the
Graph
Database
Revolu;on
“Neo4j
is
the
current
market
leader
in
graph
databases.”
“Graph
analysis
is
possibly
the
single
most
effec;ve
compe;;ve
differen;ator
for
organiza)ons
pursuing
data-­‐driven
opera)ons
and
decisions
aGer
the
design
of
data
capture.”

3. Solu;ons
with
Neo4j
Online
Recommenda;ons
Graphday
Stockholm
2015

4. FIRST:
need
to
make
some
fun
of
Jim

5. Solu;ons
with
Neo4j
Online
Recommenda;ons
Graphday
Stockholm
2015

6. Walmart
BUSINESS
CASE
World’s
largest
company
by
revenue
World’s
largest
retailer
and
private
employer
SF-­‐based
global
e-­‐commerce
division
manages
several
websites
Found
in
1969
Bentonville,
Arkansas
• Needed
online
customer
recommenda)ons
to
keep
pace
with
compe))on
• Data
connec)ons
provided
predic)ve
context,
but
were
not
in
a
usable
format
• Solu)on
had
to
serve
many
millions
of
customers
and
products
while
maintaining
superior
scalability
and
performance

7. Walmart
SOLUTION
• Brings
customers,
preferences,
purchases,
products
and
loca)ons
into
a
graph
model
• Uses
connec)ons
to
make
product
recommenda)ons
• Solu)on
deployed
across
Walmart
divisions
and
websites
N e o Te c h n o l o g y, I n c C o n f i d e n t i a l
GRAPHS ARE EATING RETAIL
CUSTOMERS ORDERS PRODUCT
CATEGORY
THE PROBLEM
CONNECTIONS HOLD PREDICTIVE CONTEXT
!
CONNECTIONS IN THE DATA NOT IN A
USABLE FORMAT
OTHER EXAMPLES
THE SOLUTION
BRING THE DATA INTO A GRAPH
SO THAT THE CONNECTIONS
CAN BE USED TO MAKE
PRODUCT RECOMMENDATIONS.
COMPETITIVE PRESSURE DEMANDS ONLINE
RECOMMENDATIONS.

8. Solu;ons
with
Neo4j
En;tlement
/
Access
Management
Graphday
Stockholm
2015

9. UBS
BUSINESS
CASE
• Needed
to
provide
UBS
clients
with
a
360°
view,
including
“e-­‐commerce”
capabili)es
with
news
feeds,
quotes,
etc.
into
one
plaorm
called
UBS
Neo
• Many
different
roles
and
rights,
cross-­‐cu_ng
across
func)onal
and
hierarchical
boundaries,
both
internally
and
externally
Investment
Bank
Fortune
50
company

10. UBS
SOLUTION
•
Simpler
onboarding
of
clients
leading
to
reduced
wai)ng
)mes
•
Real-­‐)me
view
on
access
rights
–
no
need
for
former
caching
infrastructure
(GemFire)
•
Simpler
opera)onal
maintenance
and
support
at
reduced
cost

11. Solu;ons
with
Neo4j
Impact
Analysis
Graphday
Stockholm
2015

12. Belgian
Railroad
BUSINESS
CASE
• Rail
)metables
were
created
on
a
regular
basis
for
impact
analysis
• Changes
to
)metable
not
only
affect
local
tracks
in
a
local
sta)on,
can
affect
en)re
opera)ng
network
• Current
situa)on
was
relying
on
local
domain
exper)se
of
sta)on
managers

13. Belgian
Railroad
SOLUTION
• Whenever
track
changes
need
to
be
made
to
local
train
sta)on
)metables,
the
planners
use
an
online
tool
to
find
out
what
change
would
have
the
minimal
impact
•
on
their
part
of
the
network
(the
sta)on)
•
on
the
rest
of
the
network
• Changes
are
implemented
automa)cally
(down
to
the
tracks
themselves
where
possible)
and
delays
are
reduced
to
a
minimum

14. Upcoming
Events
• GraphConnect
London