GraphConnect Europe 2016 - Digitalization and Optimizing Business Performance at Hästens - Kent Lovestjärna & Anders Ekström
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GraphConnect Europe 2016 Hästens
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GraphConnect Europe 2016 - Digitalization and Optimizing Business Performance at Hästens - Kent Lovestjärna & Anders Ekström
- 1. Digitalization and Optimizing Business Performance at Hästens a Global Premium Brand in a Global Omnichannel Environment
- 2. ANDERS EKSTRÖM CEO, NetConsult Sweden AB KENT LOVESTJÄRNA Digital Media Manager, Hästens Sängar AB
- 3. • Episode 1: E-commerce at global scale!? • Episode 2: Silos and unconnected data • Episode 3:The Stable and playing Polo • Optimized Business Performance OUR STORY
- 4. NETCONSULT • The first certified solution partner in Sweden • Working with Neo4j Enterprise every day • Based in Gothenburg, Sweden
- 5. NETCONSULT • System development and integrations • Modern tools and frameworks • E-commerce and logistics
- 6. hästens logo
- 7. FILM
- 8. • Family business since 1852 • Factory in Köping • 250 point of sales in over 40 countries • 210 employees • 17.000 beds produced per year • Purveyor to the Swedish Royal Court, since 1952 HÄSTENS
- 10. EPISODE 1 - E-COMMERCE AT GLOBAL SCALE! THE GLOBAL CUSTOMER JOURNEY ”All we need to do is to activate the shopping cart ”
- 11. EPISODE 1 - E-COMMERCE AT GLOBAL SCALE! THE GLOBAL CUSTOMER JOURNEY • The right traffic to the right store • Meet customers where they are • Plan globaly, execute locally The Goal: Drive traffic to store
- 12. EPISODE 1 - E-COMMERCE AT GLOBAL SCALE! THE PARTNER GRAPH Köping Hästens Factory Flagship Stores Stockholm London New York Franchise Store Store Shop- in-shop Macys Harrods Sova Country Manager Regional Manager Country Manager Tier Category Tier 1 Tier 2 Designer Hotel Sweden Norway Denmark Canada USA
- 13. EPISODE 2 - SILOS AND UNCONNECTED DATA SILOS AND UNCONNECTED DATA SalesforceSAP Neo4j Graph Silo 1 Silo 2 Silo 3
- 14. • RetailNext • Spotify • Unifaun (and Memnon Networks) • QBank Digital Asset Management • LanguageWire • Mandrill / Mailchimp • Facebook • Google • Mag+ • Mobile Devices Management • Press release sites EPISODE 2 - SILOS AND UNCONNECTED DATA LEVERAGE!
- 16. BED CONFIGURATOR EPISODE 2 - SILOS AND UNCONNECTED DATA BED CONFIGURATOR
- 17. EPISODE 3 - A STABLE AND PLAYING POLO STABLE
- 18. EPISODE 3 - A STABLE AND PLAYING POLO POLO
- 19. OPTIMIZE BUSINESS PERFORMANCE Case 1:The Catalog
- 20. OPTIMIZE BUSINESS PERFORMANCE Case 2: Marketing Automation
- 21. CMS platform released in April 2016 Next up: Multi language, bed configurator and price engine