GraphTour 2020 Amsterdam

1. © Copyright Allianz SE
AGENDA
Empower your business with
Graph Analytics – Applied
customer centricity & fraud
detection
Neo4j GraphTour Amsterdam
04/02/2020

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Your presenters
2
Sudaman
Thoppan Mohanchandralal
Niels
Holtrop
Sofie
Vandaele

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Allianz Benelux Data Office
3
Allianz Group
Much more than just an insurer
Allianz BENELUX Allianz BENELUX - Data
Office
Allianz SE and its subsidiaries – the Allianz Group
offer property-casualty insurance, life/health
insurance and asset management products:
o Servicing over 86 million customers
in 70 countries
o Insuring the majority of the Global Fortune
500 companies
Allianz Benelux offers these insurances to private
individuals, small independents, SMEs and large
companies, amounting to more than 2 million
customers.
Allianz BENELUX Data Office is a team of 120
strong that provides centralized data &
analytics services to and with various
internal business stakeholders.
Sources: globe: http://greeklandscapes.com/maps/satellite/europe-greece.html ; Benelux image: https://www.theworldofmaps.com/digital-maps/satellite-maps/digital-satellite-map-benelux-37

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From silo to insights
4
Connected
Integrated
Insights
Golden record
Golden profile
Graph analytics
The golden profile is a central master
profile containing not only important
master data features of a customer but
also from other master data domains –
both internal and external – incl.
transaction and interaction data.
A Golden Record is a single, well-defined
version of all the domain master data in
an organizational ecosystem.
2019
2018
2020
Source: Forrester: https://go.forrester.com/blogs/13-04-29-mdm_is_about_golden_profiles/ Source: Techtarget: https://whatis.techtarget.com/definition/golden-record
Graph analytics uncovers the essence of
real-world networks through their
connections. Businesses use these insights
to model processes and make valuable
predictions about how things such as
information or failures spread; the flow
and capacity to transport resources; and
influences on group dynamics and
resiliency.
Source: Neo4j: https://neo4j.com/graph-machine-learning-algorithms
• Custom Care Center
• Recommendation Engine
• Claims Fraud

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Customer golden profile delivers true customer centricity
Customer Care Center
5
House
insurance
Car
insurance
Driver statistics
Fraud Analytics
V
Name : Gabriel Faubert
Birthdate : 28/03/1978
Location : Brussels (BE)
Policies : • Car insurance
• House insurance
Uses
Connecting the dots across multiple
data domains
360° search – fast and easy
Reduce call resolution time

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An insight on concrete outcomes
6

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Generate new insights using
machine learning and graph
algorithms
Extract unstructured relationships
Recommend relevant products to
customers
Graph Analytics delivers new insights
Recommendation Engine

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Graph Analytics delivers new insights
Claims Fraud
Quick overview of relations
between parties and objects
involved in a car claim
Includes search function to find
people involved in any role in a
claim
Easy extension with additional
information, including alerts from
different domains
Fraud rings
Fraud Alerts

9. Graph obstacles
9
From relational
to graph
Govern the
flexibility
Business case/ROI

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The keys to success
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Plan for scale
Think Big, Start Small,
Scale Fast
Invest in
stakeholder
engagement
Understand user
personas and design
for usability
Analyze first
Embed innovation in
business initiatives

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