Presented by Christian Vaglio-Giors at Digital Signage Expo 2011 in Essen on the 25.05.2011.

1. Agency & brand - factors that influence whether DOOH is incorporated into a campaign Christian Vaglio-Giors May 25th 2011

2. WhoisNeo

4. Privatelyowned

5. DOOH and DS projects

6. Mall, airport and retail

7. Switzerland, Germany, Italy, Spain

9. Neobe’s

10. DOOH matters but not mature yet

11. DOOH market size

12. DOOH segmentation

14. The DOOH revolution takes more time

15. Small in size but big in growth

18. What is the reach?

19. Are location qualitative?

20. Do people watch the screens?

21. What impact?

22. What are the creative possibilities of DOOH?

24. DOOH gathers too many different locations and formats.

25. DOOH lacks of currency, proof of play and metrics.

27. Do not understand how to position it compared to other media

29. DOOH is the last mass media

30. DOOH offers great engagement opportunities

33. Provide accountability and audience metrics

34. Provide effectiveness and efficiency

35. Generate engagement

37. Define the qualitative and quantitative reach

38. Define advertising pressure & impact

39. Pitch media vendors

40. Discuss budget with brand

41. Adapt plan

43. Is a relevant complement to in-home media (TV, print, …)

44. Allows to follow customer all along the day, from home to POS

47. Interactivity

48. Attention to something that emotionally impacts you

49. Art or science?

51. Conclusion

53. DOOH is OOH +

54. DOOH transform shoppers into buyers

55. Brands and agencies are ready to embrace DOOH