"The best conferences I've been to are those that supercharged my work once I was back in front of the computer on the next day. One would think that what inspired me were the talks but actually most of the learning happened while having lunch, standing around the hallways or enjoying a drink at the pub. It was in those moments when I got to chat with people who were facing the same issues I was -- and if I was lucky, I even got the chance to chat with one of the speakers face-to-face... So how about we miss the talk and go right into the face-to-face chat?" - Gisele Navarro In this 40-minute AMA session, Gisele recreated those light-bulb moments, packed with practical tips that attendees would be able to apply as soon as they got back to work the next day after the conference.

1. ASK ME
ANYTHING
Gisele Navarro Unboxed 2019

2. Hi! I’m Gisele
(and my selfie game is terrible)

3. I’m one of the directors
of an agency called
NeoMam Studios.

4. At NeoMam we specialise
in producing content
that people will want
to share.

5. I’m here today to answer any
questions you may have about
content production and
content promotion as that’s
the two things I do best.

6. I NEED
YOUR HELP

7. HOW WILL THIS
SESSION WORK?

8. FIRST SECTION
(10 minutes)
LINK PROSPECTING
Who to target
Finding sites
Best person to pitch to
Finding contact details
Using tools
��

9. SECOND SECTION
(10 minutes)
OUTREACH
The pitch
Chasing someone
who went cold
Link reclamation
Building relationships
Follow ups
��

10. LAST SECTION
(10 minutes)
CONTENT CREATION
Topic areas
Idea generation
Research and sources
Designing
shareable
assets
Interactive content
��

12. LINK PROSPECTING

13. Do you have any unorthodox methods
when it comes to doing this stuff?
Something most people may not
necessarily be familiar with
or have considered?

14. I COLOUR
CODE MY
TARGET
LIST
WHENEVER POSSIBLE, I TRY TO FIND TARGETS
WHO MIGHT WANT TO ADD NEW IMAGES OR
RESEARCH INTO AN EXISTING ARTICLE
I AIM AT
FINDING
THREE
ALTERNATIVE
CONTACTS PER
SITE

15. Colour-coding helps me spot trends so I can quickly add
more sites to my list for a second round of outreach.
MORE
ARCHITECTURE
SITES
MORE
ALTERNATIVE
TRAVEL
SITES
LESS
MAINSTREAM
TRAVEL
SITES
LESS
DESIGN
SITES

16. I look for articles on the topic that writers might want
to update to include our visual assets or unique research.
NOW THAT EVERYONE IS THINKING LIKE A PR,
GO AHEAD AND THINK LIKE A LINK BUILDER.

17. When pitching to a big site with multiple writers,
editors and verticals in it, there’s likely more than one
‘right person’ to pitch your content to.

18. Imaginary Campaign: The World’s Most-Used Cryptocurrencies
Content Format: Interactive Chart
A WRITER WHO COVERS
THE TOPIC MORE OFTEN
THAN ANY OTHER WRITERS
(e.g. crypto news)

19. Imaginary Campaign: The World’s Most-Used Cryptocurrencies
Content Format: Interactive Chart
A WRITER WHO COVERS
THE FORMAT MORE OFTEN
THAN ANY OTHER WRITERS
(e.g. charts)

20. Imaginary Campaign: The World’s Most-Used Cryptocurrencies
Content Format: Interactive Chart
A WRITER WHO COVERS
A WIDER VIEW ON THE
TOPIC OF YOUR CONTENT
(e.g. changes in market cap)

22. OUTREACH

23. Do you have any unorthodox methods
when it comes to doing this stuff?
Something most people may not
necessarily be familiar with
or have considered?

24. The advice is clear:

27. I get it but...

28. I TEMPLATES

29. Personalisation happens during
the prospecting stage.

30. International Local templates

31. English Spanish templates

32. New Existing article templates

34. CONTENT CREATION

35. Do you have any unorthodox methods
when it comes to doing this stuff?
Something most people may not
necessarily be familiar with
or have considered?

36. Keep exploring
and experimenting
with concepts
that work
Don’t just
squeeze them
till they stop
working

37. Apr 28
2018
Jun 21
2018
Sep 24
2018
Oct 2
2018
Jan 8
2019
Jan 9, 2019
Aug 3
2018
Nov 9
2018
Mar 20
2018
(you can build links like
this but you will burn
through potentially great
concepts)

38. Mar 18
2018
Jun 14
2018
Sep 2
2018
Oct 17
2018
Dec 6
2018
Nov 15
2018
7 ancient ruins
around the world,
reconstructed
Life inside 7
ancient ruins
If 6 abandoned homes were
renovated for the 21st century
The reconstruction of 7 great
buildings America has lost
What Central Park
could have looked like
6 ruined castles across the
UK, reconstructed
7 houses of the future, according
to the past
Apr 17
2019
The 7 wonders of the Ancient
World, reconstructed
24 Apr
2019
Jul 20
2018
Unbuilt Britain

39. Create multiple
assets for each
of your campaigns
Don’t limit the
campaign to
just one asset

41. Animated GIFs
(right-hand drive)
Videos
(right-hand drive)
Animated GIFs
(left-hand drive)
Static Images
(left-hand drive)

43. Think different.
(even if that means going against the advice of people like me)

44. AND THANK YOU
FOR JOINING ME!