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Building Capacity
           in the
   Innovation Ecosystem
                            March, 2011

            Moscow and St. Petersburg, Russian Federation




          Jim Jaffe                         Richard Miller
      President and CEO                       Vice President

National Association of Seed and            Innovation America
         Venture Funds
Innovation Commercialization Requires


•Management Knowledge

•Research Partnerships

•Investment Partners
Organization Strengths and Weaknesses - ??

   •Research
   •Scientists
   •Technology clusters
   •Venture capital and Angel Groups
   •Mentoring
   •Government policy for tech transfer
   •Marketing and Branding of the
   technologies in Russia and worldwide
   •Facilities (incubator and science parks)
   •Ecosystem
Desired Metrics and Recommendations
Metrics to Measure Success?
•Patents
•Licenses
•Royalties
•Jobs Created
•Other

Recommendations – 12 to 36 months?
The Global Innovation Imperative
•Innovation is Key to Growing and
Maintaining a Country’s Competitive
Position in the Global Economy
•Collaboration among Small and
Large Businesses, Incubators,
Universities, and Research
Institutes is Essential for Innovation
•New Institutions and New
Incentives, are increasingly
important to support collaboration
and foster innovation
Responding to the Innovation Imperative?

Leading Nations Provide

•High-level Focus
•Sustained Support for R&D:
Leveraging Public and Private Funds
•Support for Innovative SMEs
•New Innovation Partnerships to bring
new products and services to market
Note: Many countries are investing
very substantial resources to create,
attract and retain industries in leading
sectors
Global Innovation Networks
Global Problems for Business
Russian Global Competitive Ranking
China’s Global Competitive Ranking
Russian – Investment Sectors
Innovation Ecosystem Components
Public/Private Partnership



•Progress is promoted by strong
industry, government and university
leadership
•Sustained by dynamic public/private
partnerships
•These leaders create new,
responsive models of governance
The Role of Academia

                   Knowledge Integration




                                                     Continuous
Resource
                            Education                Learning and
Investment
                            Research                 Innovation




  Knowledge Creation                       Knowledge Transfer
Government’s Role in Innovation
•   Long term vision and planning
•   Identify gaps and trends in science,
    technology, innovation and SME
    development
•   Be a catalyst through long-term strategic
    investments and partnering
•   Develop a balanced and flexible research
    and development investment portfolio
•   Encourage private sector innovation
•   Establish performance-based research and
    development
•   Accelerate the commercial exploitation of
    creativity and knowledge, through innovation
    and research, to create wealth, grow the
    economy, build successful businesses and
    improve quality of life
U.S. State IBED Programs
Funding & Resources for Innovation Capital

  Seed    TBED    Federal   Angel   Innovative




                                    ARS ATIP
Innovation Capital
Invested before commercial success

$100,000 - $2,500,000
   Seed Capital $100,000 - $250,000

   Early Stage $250,000 - $2,500,000

High risk - vital to new innovative companies

Scarce for new entrepreneurs

Innovation Capital Providers
   Angels
   Tech and innovation-based economic development organizations
   VC’s
Innovation Capital………

Generates 60 to 80% of net
new jobs annually

Employs 30% of high-tech
scientists, engineers, and
computer workers

Produces 13 to 14 times more
patents per employee than
large firms
Funding Resources
Seed   TBED   Federal   Angel   Innovative




                                ARS ATIP
Bootstrapping

The term comes from the
German legend of Baron
Münchhausen pulling himself
out of the sea by pulling on his
own bootstraps.



Definition: “The act of starting a business
with little or no external funding”
New Popular Venture Financing Programs

Mentorship programs:
•Help startups ideate
•Form founding teams
•Build initial products.

Super Angels:
Provide capital and guidance to:
hire non-founder employees
further product development
market the initial product (usually to early
adopters) and
raise follow on VC funding.
Seed Investing & Job Creation


Category          State of        CDVCA*          State of   State of   Stimulus
                    PA                             UTAH        MI          Bill

Funds              $90M             $26M           $60M      $291M       $800B
Invested

Jobs               8,150            3.700          2,047     28,854     4,000,000
Created

$ Per Job        $11,000           $7,100         $29,300    $11,728    $200,000
Invested


*Community Development Venture Capital Alliance
Innovation Capital Valley of Death


           POR /
Stage     Pre-Seed       Seed/Start-Up           Early           Later

         Founders, FFF           Angel Groups, IBED, SBIR     Venture Funds
            Bootstrapping
               Crowdfunding                                     M&A, IPO
Source                           Accelerators Seed Funds,


         $0K             $500K                        $2.5M              $5.0M
Demand

Supply                           “VALLEY OF DEATH”
                                                              Secondary
                       Funding                                Funding
                          Gap                                 Gap
Innovation Paradigm Shift
Innovation Commercialization Model
What Is A Road Map…..Why Is It Needed?
•A roadmap answers the question “Where do we want to be and how do
we get there?”
•A cluster roadmap provides strategies and action plans to best achieve
a vision of the future shared by a critical mass of industry-related
organizations
•Strategies and action plans are developed according to the unique
strengths of the cluster as compared to a global market opportunity
Mapping Characteristics of Innovative Regions

• World class research institutions as sources of intellectual capital
• Appropriate business assistance programs to accelerate
   technology commercialization
• Seasoned senior managers with entrepreneurial “know-how”
   that can work in tandem with scientists and engineers on teams to
   jump-start enterprise creation
• Sources of “intelligent” startup capital beyond what “sweat
   equity/boot-strapping” and “family and friends” capital can provide
• Active entrepreneurial networks that can support all the players
   involved in enterprise creation activities
• Institutions of higher learning that can train and quickly upgrade
   the skills of a world-class workforce for the region’s growing high
   tech companies
 All of these regional assets must be integrated for the entire eco-
                               system to work!
Mapping Innovative Regions DNA


• Each region’s innovation capacity (“regional
 DNA”) differs
   •   Every region has its unique path to building its cluster
   •   Scientific expertise concentrated in a region is distinct from
       other regions
   •   Regions need to understand what they truly have as assets

• Must couple world-class scientific with
 business smarts for successful tech.
 commercialization
   •   Synergy in a cluster depends on functional social structures
       between technologists and business community
Road Map Elements

1)    Asset Mapping
2)    Cluster Analysis
3)    Benchmarking
4)    Resource Identification
5)    Organization Analysis and Matrix
6)    Gap Analysis
7)    Public Policy
8)    Strategic Plan
9)    Leadership and Staffing
10)   Program Implementation
11)   Economic Impact Analysis
12)   Branding and Market Research
1) Asset Mapping


• Provides an inventory of key
  resources to utilize in a
  development effort
• Provides a deep understanding of
  the key networks and cultural
  attitudes that shape a regional
  economy, indicate gap areas that
  require further investment
• Provides a baseline by which to
  judge future progress toward      Source: Council on Competitiveness Asset Mapping Roadmap

  regional prosperity.
2) Cluster Analysis

A statistical
technique that
compares multiple
characteristics of a
population to determine
   different groups
3) Benchmarking

•   Compares business processes
    and performance metrics to
    industry best practices. Typically
    measures quality, time, and cost
•   Requires identifying the best
    firms in an industry (the
    "targets") and comparing
    processes to one's own
•   Improvements from learning
    mean doing things better, faster,
    and cheaper
4) Resource Identification

Entrepreneurs' Resource Guides
helps businesses to:
•Obtain information and outlets to
make contacts
•Secure funding
• Promote their businesses and
products to a wide array of
consumers
•Provide resources that are unique
to the geographic regions
5) Organizational Analysis and Matrix
                                                      -
Comprehensive listing of organizations and services
6) Gap Analysis

•   Helps define resources to bridge
    current and future gaps that slow
    down or stop growth
•   Determines and documents
    variance between business
    requirements and current
    capabilities.
•   Gap analysis naturally flows from
    benchmarking
7) Public Policy

• Defined as courses of action,
  regulatory measures, laws, and
  funding priorities on a given
  topic promulgated by a
  governmental entity or its
  representatives

• Commonly embodied in
  constitutions, legislative acts,
  and judicial decisions
8) Strategic Plan
9) Leadership and Staffing

Be Proactive
Begin with the End in
Mind
Seek First to
Understand, then to be
Understood
Put First Things First
Think Win-Win, Be
Inclusive
Synergize
Sharpen the Saw
10) Program Implementation
                                   Global & Regional Branding, Research &
                                  Workforce / Economic    Marketing
Investment    Commercialization      Development




             World’s Best
             Technology Network
11) Economic Impact Analysis
• Examines the effect of a policy or
  activity on the economy of a given
  area - ranging from a
  neighborhood to the globe
• Measured in terms of changes in
  economic growth (output or value
  added) jobs (employment) and
  income (wages)
• Calculates the difference from what
  would be expected if the project or
  policy did not occur
12) Branding and Market Research
ARS Case study - From Research to Jobs
USDA Economic Impact Research Project
CrispTek/Choice Batter ® Time Line
Impact by Location
INNOVATION COALITION




   ECOSYSTEM                                                               OUTCOME
                                                                           S
                                                                               Companies
                                                                                Jobs
                                                                               Innovation

The Innovation Coalition is a collaborative group of innovation-based associations supporting the
            key elements of the continuum for commercialization and job creation.
The Commercialization “Secret”

•   Its not about
     • TECHNOLOGY!

•   Its about
     • REVENUE

     • SCALABILITY

     • CASH FLOW

     • PROFITS IN TWO YEARS

     • COMPETITIVE ADVANTAGE
NASVF – OVERVIEW
•Established in 1995
•Non profit
•Headquarters Philadelphia, PA
•175 member organizations
   •43 states
   •Five countries
•800 members
   •1/3 Equity funds
   •1/3 Public TBED
   •1/3 Technology
NASVF Today – Our Role
Publications: innovationDAILY& NetNews

                 Get a FREE subscription to
                    Innovation America’s
                 innovationDAILY newsletter
                  www.innovationamerica.us




                NASVF’s Weekly Innovation
                   Capital newsletter
                        NetNews
                 www.nasvf.org/netnews
Summary

• Ecosystems advance technology
  commercialization, innovation,
  funding and economic growth
• Innovation Road Maps provide the
  strategy to grow technology,
  commercialization and market the
  region
• Seed and early-stage funding is
  critical to success
• High risk - years to bear fruit
• Significant job creation
• BIG potential payoff!
Potential Next Steps
•   Establish NASVF Russian chapter
•   Develop pilot seed fund
•   Roadmapping
•   Deliver education programs
    – Tech transfer – how it works
    – Investors and entrepreneurs
    – Commercialization
    • NASVF 2011 Conference – October in Texas
    • Meet funders
    • Tour incubators
    • Visit TX TT programs
Summary


•   Thank you for your time!
•   How can NASVF help?
•   How can American Councils help?
•   Questions?
Organization Strengths and Weaknesses - ??

   •Research
   •Scientists
   •Technology clusters
   •Venture capital and Angel Groups
   •Mentoring
   •Government policy for tech transfer
   •Marketing and Branding of the
   technologies in Russia and worldwide
   •Facilities (incubator and science parks)
   •Ecosystem
Desired Metrics and Recommendations
Metrics to Measure Success?
•Patents
•Licenses
•Royalties
•Jobs Created
•Other

Recommendations – 12 to 36 months?

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Am councils and nasvf presentation 3 march 2011

  • 1. Building Capacity in the Innovation Ecosystem March, 2011 Moscow and St. Petersburg, Russian Federation Jim Jaffe Richard Miller President and CEO Vice President National Association of Seed and Innovation America Venture Funds
  • 2. Innovation Commercialization Requires •Management Knowledge •Research Partnerships •Investment Partners
  • 3. Organization Strengths and Weaknesses - ?? •Research •Scientists •Technology clusters •Venture capital and Angel Groups •Mentoring •Government policy for tech transfer •Marketing and Branding of the technologies in Russia and worldwide •Facilities (incubator and science parks) •Ecosystem
  • 4. Desired Metrics and Recommendations Metrics to Measure Success? •Patents •Licenses •Royalties •Jobs Created •Other Recommendations – 12 to 36 months?
  • 5. The Global Innovation Imperative •Innovation is Key to Growing and Maintaining a Country’s Competitive Position in the Global Economy •Collaboration among Small and Large Businesses, Incubators, Universities, and Research Institutes is Essential for Innovation •New Institutions and New Incentives, are increasingly important to support collaboration and foster innovation
  • 6. Responding to the Innovation Imperative? Leading Nations Provide •High-level Focus •Sustained Support for R&D: Leveraging Public and Private Funds •Support for Innovative SMEs •New Innovation Partnerships to bring new products and services to market Note: Many countries are investing very substantial resources to create, attract and retain industries in leading sectors
  • 13. Public/Private Partnership •Progress is promoted by strong industry, government and university leadership •Sustained by dynamic public/private partnerships •These leaders create new, responsive models of governance
  • 14. The Role of Academia Knowledge Integration Continuous Resource Education Learning and Investment Research Innovation Knowledge Creation Knowledge Transfer
  • 15. Government’s Role in Innovation • Long term vision and planning • Identify gaps and trends in science, technology, innovation and SME development • Be a catalyst through long-term strategic investments and partnering • Develop a balanced and flexible research and development investment portfolio • Encourage private sector innovation • Establish performance-based research and development • Accelerate the commercial exploitation of creativity and knowledge, through innovation and research, to create wealth, grow the economy, build successful businesses and improve quality of life
  • 16. U.S. State IBED Programs
  • 17. Funding & Resources for Innovation Capital Seed TBED Federal Angel Innovative ARS ATIP
  • 18. Innovation Capital Invested before commercial success $100,000 - $2,500,000 Seed Capital $100,000 - $250,000 Early Stage $250,000 - $2,500,000 High risk - vital to new innovative companies Scarce for new entrepreneurs Innovation Capital Providers Angels Tech and innovation-based economic development organizations VC’s
  • 19. Innovation Capital……… Generates 60 to 80% of net new jobs annually Employs 30% of high-tech scientists, engineers, and computer workers Produces 13 to 14 times more patents per employee than large firms
  • 20. Funding Resources Seed TBED Federal Angel Innovative ARS ATIP
  • 21. Bootstrapping The term comes from the German legend of Baron Münchhausen pulling himself out of the sea by pulling on his own bootstraps. Definition: “The act of starting a business with little or no external funding”
  • 22. New Popular Venture Financing Programs Mentorship programs: •Help startups ideate •Form founding teams •Build initial products. Super Angels: Provide capital and guidance to: hire non-founder employees further product development market the initial product (usually to early adopters) and raise follow on VC funding.
  • 23. Seed Investing & Job Creation Category State of CDVCA* State of State of Stimulus PA UTAH MI Bill Funds $90M $26M $60M $291M $800B Invested Jobs 8,150 3.700 2,047 28,854 4,000,000 Created $ Per Job $11,000 $7,100 $29,300 $11,728 $200,000 Invested *Community Development Venture Capital Alliance
  • 24. Innovation Capital Valley of Death POR / Stage Pre-Seed Seed/Start-Up Early Later Founders, FFF Angel Groups, IBED, SBIR Venture Funds Bootstrapping Crowdfunding M&A, IPO Source Accelerators Seed Funds, $0K $500K $2.5M $5.0M Demand Supply “VALLEY OF DEATH” Secondary Funding Funding Gap Gap
  • 27. What Is A Road Map…..Why Is It Needed? •A roadmap answers the question “Where do we want to be and how do we get there?” •A cluster roadmap provides strategies and action plans to best achieve a vision of the future shared by a critical mass of industry-related organizations •Strategies and action plans are developed according to the unique strengths of the cluster as compared to a global market opportunity
  • 28. Mapping Characteristics of Innovative Regions • World class research institutions as sources of intellectual capital • Appropriate business assistance programs to accelerate technology commercialization • Seasoned senior managers with entrepreneurial “know-how” that can work in tandem with scientists and engineers on teams to jump-start enterprise creation • Sources of “intelligent” startup capital beyond what “sweat equity/boot-strapping” and “family and friends” capital can provide • Active entrepreneurial networks that can support all the players involved in enterprise creation activities • Institutions of higher learning that can train and quickly upgrade the skills of a world-class workforce for the region’s growing high tech companies All of these regional assets must be integrated for the entire eco- system to work!
  • 29. Mapping Innovative Regions DNA • Each region’s innovation capacity (“regional DNA”) differs • Every region has its unique path to building its cluster • Scientific expertise concentrated in a region is distinct from other regions • Regions need to understand what they truly have as assets • Must couple world-class scientific with business smarts for successful tech. commercialization • Synergy in a cluster depends on functional social structures between technologists and business community
  • 30. Road Map Elements 1) Asset Mapping 2) Cluster Analysis 3) Benchmarking 4) Resource Identification 5) Organization Analysis and Matrix 6) Gap Analysis 7) Public Policy 8) Strategic Plan 9) Leadership and Staffing 10) Program Implementation 11) Economic Impact Analysis 12) Branding and Market Research
  • 31. 1) Asset Mapping • Provides an inventory of key resources to utilize in a development effort • Provides a deep understanding of the key networks and cultural attitudes that shape a regional economy, indicate gap areas that require further investment • Provides a baseline by which to judge future progress toward Source: Council on Competitiveness Asset Mapping Roadmap regional prosperity.
  • 32. 2) Cluster Analysis A statistical technique that compares multiple characteristics of a population to determine different groups
  • 33. 3) Benchmarking • Compares business processes and performance metrics to industry best practices. Typically measures quality, time, and cost • Requires identifying the best firms in an industry (the "targets") and comparing processes to one's own • Improvements from learning mean doing things better, faster, and cheaper
  • 34. 4) Resource Identification Entrepreneurs' Resource Guides helps businesses to: •Obtain information and outlets to make contacts •Secure funding • Promote their businesses and products to a wide array of consumers •Provide resources that are unique to the geographic regions
  • 35. 5) Organizational Analysis and Matrix - Comprehensive listing of organizations and services
  • 36. 6) Gap Analysis • Helps define resources to bridge current and future gaps that slow down or stop growth • Determines and documents variance between business requirements and current capabilities. • Gap analysis naturally flows from benchmarking
  • 37. 7) Public Policy • Defined as courses of action, regulatory measures, laws, and funding priorities on a given topic promulgated by a governmental entity or its representatives • Commonly embodied in constitutions, legislative acts, and judicial decisions
  • 39. 9) Leadership and Staffing Be Proactive Begin with the End in Mind Seek First to Understand, then to be Understood Put First Things First Think Win-Win, Be Inclusive Synergize Sharpen the Saw
  • 40. 10) Program Implementation Global & Regional Branding, Research & Workforce / Economic Marketing Investment Commercialization Development World’s Best Technology Network
  • 41. 11) Economic Impact Analysis • Examines the effect of a policy or activity on the economy of a given area - ranging from a neighborhood to the globe • Measured in terms of changes in economic growth (output or value added) jobs (employment) and income (wages) • Calculates the difference from what would be expected if the project or policy did not occur
  • 42. 12) Branding and Market Research
  • 43. ARS Case study - From Research to Jobs
  • 44. USDA Economic Impact Research Project
  • 47. INNOVATION COALITION ECOSYSTEM OUTCOME S Companies Jobs Innovation The Innovation Coalition is a collaborative group of innovation-based associations supporting the key elements of the continuum for commercialization and job creation.
  • 48. The Commercialization “Secret” • Its not about • TECHNOLOGY! • Its about • REVENUE • SCALABILITY • CASH FLOW • PROFITS IN TWO YEARS • COMPETITIVE ADVANTAGE
  • 49. NASVF – OVERVIEW •Established in 1995 •Non profit •Headquarters Philadelphia, PA •175 member organizations •43 states •Five countries •800 members •1/3 Equity funds •1/3 Public TBED •1/3 Technology
  • 50. NASVF Today – Our Role
  • 51. Publications: innovationDAILY& NetNews Get a FREE subscription to Innovation America’s innovationDAILY newsletter www.innovationamerica.us NASVF’s Weekly Innovation Capital newsletter NetNews www.nasvf.org/netnews
  • 52. Summary • Ecosystems advance technology commercialization, innovation, funding and economic growth • Innovation Road Maps provide the strategy to grow technology, commercialization and market the region • Seed and early-stage funding is critical to success • High risk - years to bear fruit • Significant job creation • BIG potential payoff!
  • 53. Potential Next Steps • Establish NASVF Russian chapter • Develop pilot seed fund • Roadmapping • Deliver education programs – Tech transfer – how it works – Investors and entrepreneurs – Commercialization • NASVF 2011 Conference – October in Texas • Meet funders • Tour incubators • Visit TX TT programs
  • 54. Summary • Thank you for your time! • How can NASVF help? • How can American Councils help? • Questions?
  • 55. Organization Strengths and Weaknesses - ?? •Research •Scientists •Technology clusters •Venture capital and Angel Groups •Mentoring •Government policy for tech transfer •Marketing and Branding of the technologies in Russia and worldwide •Facilities (incubator and science parks) •Ecosystem
  • 56. Desired Metrics and Recommendations Metrics to Measure Success? •Patents •Licenses •Royalties •Jobs Created •Other Recommendations – 12 to 36 months?