NEPA BlogCon 2015: Master Deck
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The document provides information about an event at East Stroudsburg University on September 12, 2015. It includes details about various sessions at the event, including topics on podcasting, blogging to make a profit, video skills for professionals, social media storytelling, and more. Speakers are listed along with brief biographies and contact information. The event schedule includes sessions, lunch, and a keynote presentation.
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NEPA BlogCon 2015: Master Deck
- 1. Welcome! -The Squirrels East Stroudsburg University September 12, 2015 WIFI Info – SSID: ESUGuest Password: guest1063!
- 2. Meet our MC Gerard Durling, • Coal Creative • NEPA Influencers • #NEPAChallenge • @VinGerard • @ThinkCoal
- 3. Building A Community For Your Podcast Chris Barrows Host of the “Why I Social” and “Social Stories” Podcasts
- 4. 4 Who Am I? Personal: @CBarrows Podcast: @WhyISocial
- 5. Flickr User: N06/8915491422 The Power of Podcasting
- 6. Logo Design by Cody Stevenson Meet the “Why I Social” Podcast http://www.chrisgbarrows.com/why-i-social-podcast/
- 8. Flicker User: Toni_vC takes time…
- 9. Flicker User: leweb3 Audience First Approach
- 10. Be Social
- 11. …with a Purpose! Flicker User: benmciver
- 12. Ask Questions Flicker User: Jarbo
- 14. Guest or Topic Requests
- 15. Flicker User: brainsonic Feature Power Listeners
- 17. Create An Ambassador Program
- 18. Any questions? Web: ChrisGBarrows.com Twitter: @CBarrows Email: WhyISocial@gmail.com
- 20. Profiting From Your Passions Elspeth Misiaszek eMarketing Copywriter
- 22. • Raised in Bradford County, PA by a stay-at-home dad • Self-supporting entrepreneur for over (7) years • I teach sales copywriting to heart- centered entrepreneurs & bloggers … I believe that… Meet Elspeth Misiaszek
- 23. You Deserve to Profit from Your Passions
- 24. Who wants to learn 9 Ways to Use Your Blog to Create a Profit from Your Passion
- 25. According to Wordpress.com… Total New Blogs in 2014 18,300,771 *That’s 49,997 new blogs per day!
- 26. Pick a Blogging Niche
- 27. 1,000 True Fans • Theory by Kevin Kelly from Technium 1,000 True Fans paying you $100 / year = $100,000 / year
- 28. There are 7 billion people in the world
- 29. What if your blog had… 1,000 True Fans paying $10 / month = $120,000 / year
- 30. Create a membership site specific to your niche.
- 31. Memberships for Premium Content • Ask vendors for first-time-buyer discounts • Turn old blogs into more detailed blogs • Create member-only printable graphics • Sponsor a forum or group to encourage engagement
- 32. Ask for Advertisers to Join You What types of businesses would be uniquely interested in getting to know your 1,000 True Fans & the rest of your audience?
- 33. Smaller Site? Offer More Value • Get creative with value added options • Leverage the size of your social media network • Position yourself as an authority
- 34. Create Joint Ventures & Grow Your Audience • Get to know your colleagues & competitors • Ask for the opportunities you’re seeking • Be sure to give back = to what you receive
- 35. More Ways to Profit from Your Passions… What happens after you’ve: #1 Picked a niche #2 Engaged 1,000 true fans #3 Created a membership site #4 Asked for advertisers & #5 Started leveraging joint ventures ???
- 36. You could … #6 Write a Book or a Few Mini-Books #7 Expand Your Area of Expertise #8 Offer Coaching & Mentoring Programs #9 Sell Your Blog / Plan an Exit Strategy
- 37. There is no right or wrong way to profit from your passions.
- 38. Any questions? Web: http://emarketingcopywriter.com Twitter: @Elspeth81 Email: em@emarketingcopywriter.com
- 40. Working the Camera: Professional Secrets for Video Success East Stroudsburg University September 12, 2015 Clay LePard Sample Image Clay LePard WNEP @ClayLePard
- 41. SPONSORED BY:
- 42. Blog Awareness
- 46. Questions?
- 48. How Cycling, Blogging and Social Networking Saved My Life East Stroudsburg University September 12, 2015 Dee Culp
- 49. Transgender • trans·gen·der /transˈjendər,tranzˈjendər/ • adjective • denoting or relating to a person whose self- identity does not conform unambiguously to conventional notions of male or female gender.
- 50. My Life as a “Man” • Depression • Anger • Jealousy • Resentment
- 51. Gender Dysphoria • noun • the condition of feeling one's emotional and psychological identity as male or female to be opposite to one's biological sex. • Not just about clothing • Not just a kink or fetish • NOT A PHASE
- 52. To Transition or Not To Transition? It’s not a choice.
- 53. Finding My Tribe
- 54. Finding My Tribe • Cycling the Blues Away
- 55. Finding My Tribe • Cycling the Blues Away • Blogging the Miles
- 56. Finding My Tribe • Cycling the Blues Away • Blogging the Miles • Social Networking – connecting the dots.
- 57. Living Your Truth • In trying to save myself, I began saving others like me.
- 58. How to Find Your Tribe • What are you interested in? • Causes? • Hobbies? • Work Experience? • Community?
- 59. Write – Blog – Save the World • Exercise clears the mind • Art helps you express your feelings • Your Feelings Help Others • Art is Communication
- 60. Write – Blog – Save the World • In becoming yourself, you become the light that others see. • In becoming a voice for the voiceless and oppressed, you make sure they are heard. • Save yourself; save the world.
- 61. Any questions? Web: http://dalerides.blogspot.com Twitter: @daleculp Email: daleculp@gmail.com
- 63. Small Business Food Panel • Mario Bevilacqua, What the Fork • Jason Startari, Shawnee Craft Brewing • Matthew Serniak, The Wing Men • Matt Lynch, The Wing Men Matt L. MarioJason Matt S.
- 65. LUNCH - 12:15 - 1pm @ ESU Dansbury Commons Thanks to our hospitality sponsor:
- 66. Words. Words. Words. Donna Talarico Independent content writer and social media/storytelling consultant Founder/publisher of Hippocampus Magazine
- 67. Words. • Starters • Storytelling • Sizzle • Self-editing • Send-off
- 69. Starters. MAN_____________________ BOARD you just me _________ feet feet feet feet feet feet
- 70. Starters. • Bob • Mom • Radar • Racecar • Never odd nor even • Some men interpret nine memos
- 71. Words. Words are fun. Words are your friend(s).
- 73. Storytelling. • Characters • Plot • Setting • Point of view • Inciting incident • Rising action • Resolution • Emotion • Call to action • Memorable
- 74. Storytelling.
- 75. Sizzle. • Stronger word choice – thesaurus! • Active voice • Clarity • Brevity • Literary devices (imagery, metaphor, simile, alliteration/assonance, analogy) • Wordplay
- 76. Sizzle. Keeping your writing to a shorter length really benefits the reader, so why don’t you perhaps try to use fewer words in your next blog post or other type of content…
- 78. Sizzle. • Is there a word for what you are describing? – How many there are = quantity • Are you using unnecessary phrases? – The fact of the matter is, it’s cold = It’s cold. • Is there a more succinct way to say it? – I took all of her jewelry from her jewelry box = I emptied her jewelry box
- 80. Words. • “Bennett warmed to the idea of an ambitious Arctic adventure.” • From Hampton Sides’ In the Kingdom of Ice
- 81. Sizzle. • By way of a tale of a famous newspaper stunt, we meet an eccentric publishing tycoon, James Gordon Bennett Jr. We learn that this man heralds the kinds of stories the public wants to hear, but not without critics. – From my review of In the Kingdom of Ice
- 82. Sizzle. • Repetition can be effective. – He came. He saw. He conquered. • And sometimes redundancy it can be blah, such as overuse of a name or particular term. Instead, change up your words and name references: – Donna Talarico is speaking at BlogCon. She’s doing a session about words. The Lancaster-native is glad to be here. A former journalist, she really love words. “It’s true,” said the word nerd. – Banana boxes later becomes Chiquita crates Anaphora in action
- 83. Sizzle. • Part — OK, most — of the allure of Iceland is its landscape of geological wonders. Volcanoes included. So I was both nervous and excited when, a week before my September 2014 trip to the little island country, a lava-filled mountain started to spew. Bardarbunga’s eruption closed some far-off roads and made for some pretty photos and videos, but its activity didn’t cause any air travel woes, unlike the 2010 explosion of Eyjafjallajökull, which sent miles of ash into the air and grounded flights to and from Europe for days. – From my article “Land of Fire and … Elves” (TheBlot.com)
- 84. Sizzle. Passive • The ball was shot by him. A score was made. • A cake was baked. • Clapping was heard in the theater. • A fun time was had by all. • A baby was born. • Oops! Something went wrong. Active • He shoots! He scores! • Mom baked a cake. • The audience erupted in applause. • Everyone had fun. • We had a baby! • Oops! You did something wrong. Sometimes passive is OK. Like when you don’t want to blame someone(as in my example in green), the person acting is irrelevant, you want to emphasize the subject or you need to be vague.
- 85. Self-edit. • Let simmer • Read aloud • Print out a hard copy • Share • Proof vs. edit
- 86. Self-edit. • Spelling • Grammar • Editing-induced errors – You know the one: the ‘ol sentence rearranging and accidental leave behind of a word • Weak words • Redundancy • Unnecessary or “fluff” words • Flow • Fact-checking
- 87. Send-off. • Tools – A real thesaurus – Grammarly or similar – Word puzzles (Games) • Resources – Copyblogger – Austin Kleon (Steal Like an Artist) – Paul Smith(Lead with a Story) – Not your usual reading material
- 88. Any questions? Web: http://www.donnatalarico.com Twitter: @donnatalarico Email: donnatalarico@gmail.com
- 90. The Content You Didn’t Even Know You Had East Stroudsburg University September 12, 2015 Brittany Thomas @britt_thomas
- 91. We all need good content in our lives • Corporations • Nonprofits • Community events • Fashion bloggers • Photographers • Stores • Restaurants
- 92. Where is your content hiding? • Three ways to approach finding and using content 1. Finding original content 2. Double sharing 3. Repackaging content
- 93. Finding Original Content • Start with the obvious – Events, sales, your favorite recipe… • What you do is interesting to your audience. Really.
- 97. Finding Original Content “Give me a topic, any topic, and I show you how it’s interesting original content.”
- 98. Double Sharing • Fencing principle: If it’s worth hitting once it’s worth hitting twice – ICYMI – #TBT/#FBF – One year look back – Anniversary – Leading up to next event – Update
- 99. Double Sharing
- 100. Double Sharing
- 101. Repackaging Content
- 102. Repackaging Content • Repackage old content into something new • Add new content to an old concept for a new take • Combine content together for something shiny • Have multiple ways to use the same content
- 103. Repackaging Content
- 104. Find your content and let it shine • Finding original content – Don’t underestimate what your audience finds interesting (you can even ask them!) • Double sharing – Maximize the exposure of your work • Repackaging content – Understand who you want to view your content and how best to reach them
- 107. Don't Be Just a Blogger! Become an Infopreneur. East Stroudsburg University September 12, 2015 Catherine Shefski
- 114. The Tools: Selling Your PDF • Gumroad (Fees: 5% + $0.25 commission per sale. No monthly fee.) • Selz (Fees: No fixed monthly fees, no bandwidth fees, no hosting fees. Pay just 2.0% per transaction) • PayPal (PayPal offers sellers of digital products two types of accounts, a regular account and micropayments account. Each account works best depending on the amount sold to the customer. A regular PayPal account charges 2.9% + 30 cents per transaction while a micropayments account charges 5% + 5 cents per transaction. PayPal recommends a micropayments account when the majority of the transactions are under $12.00. )
- 115. Kindle Direct Publishing (KDP) • Easy Setup • 70% Royalty for books over $2.99 • Easy to track sales on Dashboard Click to add text
- 119. Usefedora.com No monthly fee. $1 + 10% Video / Text/ Worksheets
- 121. CatherineShefski.com Web Designer & Writer "Blogging for Boomers"
- 123. KEYNOTE
- 154. Any questions? Web: http://www.themiddlefingerproject.org Twitter: @TMFproject
- 156. THANK YOU Save the Date! NEPA BlogCon 2016 is on 10/15/16
- 157. EXPO SESSION Network, Ask Questions & Learn! Thanks to our sponsor:
Notes de l'éditeur
- From the time we’re very small, many of us watched parents go off to a j.o.b. They came home tired and exhausted. Complained about their boss, their paycheck, that stupid coworker that said that stupid thing yada yada yada They were miserable. And they assumed that misery was what it meant to be a responsible adult working in a j.o.b. Right? Wrong. What if you could earn a full time living doing what you love … and loving what you do. Would you do it? Would you give up the boss and the gray cube and the 9 to 5 hours that never let you get enough sleep? You’re hear today because you are a blogger. You have a passion. There’s a fire in your belly telling you to CREATE. Telling you … that you are ready to profit from your passion. Who wants to learn 6 Secrets to Getting Your blog off the ground? Who wants to join me and take the pathway to profits? Let’s get started …
- According to WordPress.com, There were 18 million 300 thousand 7 hundred and 71 new blogs created in 2014. 18 MILLION. That’s a lot of competition. In 2013 the number one topic of new blogs that were created was Photography. With 18 million blogs adding to the noise … do you think you’re Photography blog is going to stand out? Not these days. Not unless you ….
- For the gardeners in the room, you can’t just have a garden blog anymore. It’s time for you to launch “The Purple Carrot Collective” where you will discuss everything and anything related to growing world class …. Carrots. And yes, picking a niche is difficult. But in order for you to truly stand out, you’ve got to offer a Unique Value Proposition that will immediately draw your audience to you. So, I know you can do this. Who wants to hear more good news?
- We’re going to do a little math together. Kevin Kelly from The Technium introduced a theory that stated if you have 1,000 true fans who each give you $100 per year you will earn $100,000 per year. Is that a decent salary? Before you answer, note that only 6% of adult Americans in Unites States will achieve this level of income. I’ve got more good news…
- 78% of people in developed countries have access to the internet. Do you think that you can find 1,000 of them that are interested in Purple Carrots? I think you can. Let’s think this through a little bit more… What if, instead of $100 / year, we just asked those 1,000 purple carrot supporters for $10 / month?
- You can earn a profit by turning your brilliance into more content … and creating a membership site. Don’t overthink how much value you actually need to provide members. You have so many options here that it’s incredible – Ask vendors for first-time-buyer discounts Turn old blogs into more detailed blogs Create member-only printable graphics Sponsor a forum or group to encourage engagement Membership sites are even more successful if you have a hobbyist blog. One very successful colleague had a hobby blog to support her running called, Mommy Run Fast. She transitioned this into a membership site – a no brainer for the thousands of women already following her – and then created coaching programs for her running and nutrition expertise. Hang in there … we’re going to think even bigger.
- Now that you’ve established yourself as the purple carrot guru, and have a healthy amount of traffic to your website as well as engaged fans, it’s time for you to sell the space around your blog. Blog advertising has long been a staple of the blogging industry. But with 18 million plus blogs popping up per annum, the rates get lower and lower while the expectations of traffic get higher and higher. So, you need to think outside of the box and also target your ideal advertisers in a smarter, more thorough way than others. Think about the people in your purple carrot world who have the absolute best chance of benefiting from exposure to your audience … are they: Gardening supply stories Rabbit fence manufacturers Compost machine makers Heirloom seed producers yada yada yada Now cyber stalk them with good old fashioned Google and ask to speak to them. If you can think of a list of 100s, go ahead and send a sales letter via their website. Make a list on Twitter and follow each and every one. Look on your LinkedIn and find out who you know that knows them…then start harvesting those leads by getting on the horn and telling them why your followers need their products.
- The trap I do NOT want you to fall into is thinking that you don’t have a huge value to these advertisers. Oh, I’m just a carrot lady. No. You are THE purple carrot lady, leader of an organized community of carrot lovers. You put your time, energy, effort, sweat, and tears into building this fan base … And you will Tweet this audience Mention them in a newsletter Show photos of the product in use Share blogs at least 10x each, etc. You must think positively and GO FOR THE NO. That’s the worst they can say. And you will tell them that you’ll ask again in a few weeks once they’ve had time to regret their poor decision….nicely! Ok – time to grow
- There are more options to make a profit than you’ve ever imagined!
- - That’s what you get Michelle for putting a “sponsored” slide in the slideshow
- 1. Blog Awareness – how can people find you? Describe example of finding a shopping blogger 2. Are you on Facebook/ Twitter? That’s great, but are people “aware” of you there? 3. Is there an easy way to contact you? Facebook messenger, an actual number, track record of replying to tweets/posts? 4. So you’ve been reached out to by a member of “the mainstream media” “the press”…what now? For that, enlisted some friends…
- I asked a simple question to a couple of people – what do you think of NEPA Blog Con Co-founder Michelle Davies… here’s Tom Clark’s answer
- And here’s Joe’s
- Now Jon Notice his concise response. Did he plan ahead what exactly he was going to say – maybe. But he had a general idea of what to expect. Questions like “for those who don’t know, what’s going on here?” Once you’ve been interviewed, the reporter is going to take away an impression of you – were you a good interviewer? Were you friendly? Were you easy to work with and set this up? If you’re put in the good column – you’re set. You’ll be one of the first calls next time there’s a story where you have a strong connection. Reporters will often end with “That’s all the question I have – is there anything else you’d like to add” THAT’S YOU CHANCE. IS THERE SOMETHING THEY FORGOT TO ASK? IS THERE SOMETHING COMING UP IN THE FUTURE THAT YOU THINK THEY SHOULD KNOW ABOUT?