Collection of notes and photos from "Social Media for Social Impact: Building Your Brand and Engaging the Community" Presented by Mana Ionescu of Lightspan Digital Hosted by Become, NetSquared Chicago, and The Chicago School of Professional Psychology Community Partnership Description: Explore best practices for effectively sharing your organization's mission online during this hands-on, interactive workshop.

1. Technology + Social Impact | meetup.com/net2chicago |
Social Media for Social Impact
Building Your Brand and Engaging the Community
Friday, February 27, 2015
NetSquared Chicago
Event Summary
in partnership with

2. Technology + Social Impact | meetup.com/net2chicago |
Social Media for Social Impact:
Building Your Brand and Engaging the Community
Presenter: Mana Ionescu, Lightspan Digital
Host: Stuart Jamieson, Become
Host: Nathan Jones, NetSquared Chicago
Host: Sayaka Machizawa, The Chicago School

3. Technology + Social Impact | meetup.com/net2chicago |
Disclaimer
The following content includes photos, notes, summaries, and interpretations
from a recent NetSquared Chicago event. All content is property of the
respective copyright holders. No claim is implied.

4. Technology + Social Impact | meetup.com/net2chicago |
We were ready for a great presentation!

5. Technology + Social Impact | meetup.com/net2chicago |
Led by Mana Ionescu of Lightspan Digital
President, Lightspan Digital
a Chicago Digital Marketing Company
Drives site traffic & builds connections
via social media & content marketing
Digital Marketing Done with Purpose
Mana also:
● Serves on the Board for IL Math & Science Academy Fund
● Was awarded “Chicago Woman Making History” Outstanding
Entrepreneur Award by the City of Chicago Treasurer’s Office March ‘14

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Presentation Notes
“People buy emotion”

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Presentation Notes
Critical Components
● Plan
● Story
● Execution
“Someone has to DO THE WORK”

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Presentation Notes
1) Plan
● Its not just about “posting”
● Need to understand where your people are
(i.e. platform, tools they like to use)
● Need good data
● Metrics vs. Goals
● Ex. Engagement is a metric, NOT a goal
● Goal: Convert an Audience to an Action Audience

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Presentation Notes
2) Stop Idolizing
● “donors” are actually people
● People have their own stories and reasons
● Exercise: “The Five Levels of Why” - ex. Why do our
customers choose us? Why? Well, why?
● Ask: “How will people feel when they reach their
goal?”

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Presentation Notes
3) The Love Hormone
● What’s the “Hero Story”? The Founder’s Story?
● Why is it compelling?
● Why are customers there? Why are the board
members there?

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Presentation Notes
4) Use multiple media for stories
● Video (< 45 secs)
● Articles
● Blogs (Weekly for SEO)
● Infographics
● Online presentations
● Email (70% of Email is on mobile (wow!))
● Example: Use Pinterest to organize a story.
Include one collaborative board

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Presentation Notes
5) Video is a MUST
6) Consider Daily Social Media Workouts™

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General Tools and Tips
● Take advantage of the Google Nonprofit program
● Did you know that Youtube for Nonprofits allows a
Donate Button
● Are you accepting Bitcoins?
● Use forums to see Industry-specific Q&A (i.e. Quora,
Reddit)
● Review “Millennial Impact Study”
● Good Example: Open Books

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After a great presentation, we had a
breakout session to apply our new ideas

17. Technology + Social Impact | meetup.com/net2chicago |
After a great presentation, we had a
breakout session to apply our new ideas

18. Technology + Social Impact | meetup.com/net2chicago |
After a great presentation, we had a
breakout session to apply our new ideas

19. Technology + Social Impact | meetup.com/net2chicago |
Additional Tools Mentioned
● Canva - Online graphic editor
● Visual.ly - Infographics
● Quora - Forum/Q&A
● Reddit - Forum/Q&A
● Manage Flitter - Twitter Management
● SocialBro - Twitter Management
● Iconosquare - Instagram Management
● Social Mention - Brand lookup
● ActiveCampaign - Email marketing

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Technology + Social Impact = Awesome Events
Volunteer-run
50+ Chapters in 20+ Countries
Join Us!

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www.thechicagoschool.edu/Chicago/
Student_Affairs/Community_Partnerships
Special Thanks to Our Event Partners
www.be-come.org

22. Technology + Social Impact | meetup.com/net2chicago |
Prepared by:
Nathan Lee Jones, MBA
Organizer, NetSquared Chicago
Business Strategy for
Social Enterprises and
Social Entrepreneurs
www.nathanleejones.com