a presentation describing the NetBase and ConsumerBase API

1. The Prospero API The Search and IR Engine of ConsumerBase Mark Bowles - @mark_e_bowles Chief Technology Officer

4. Each GUI Widget has its own query needs | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. AND( DocumentObj.text=‘listerine’, ChoiceIterator( DocumentObj.text=‘oral cancer’, DocumentObj.text=‘kill taste bud’, DocumentObj.text=‘bad breath’, DocumentObj.text=‘dry mouth’, DocumentObj.text=‘burns’, DocumentObj.text=‘expensive’ ), DateSeriesIterator(DocumentObj.date, ‘ 2009-01-01’, 0, 12, ‘d-MMM’) )

5. Three “Flavors” of API (with the same semantics) | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. NetBase App e.g. ConsumerBase Application Index Local API TCP/IP API Remote App e.g. Customer - Developed Java Application WS API WebService App e.g. Web Portal TCP/IP HTTP

6. The Prospero API | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide.

7. Prospero API Operation Object | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide.

8. Prospero API “Hello World” program (synchronous version – an async version will be more useful in a GUI app) | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide.

11. | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. The ConsumerBase Data Model

12. | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. Document Sentence Frame (aka Insight) Role Records of the ConsumerBase Data Model Information about the original source document: a web page, product review or tweet Every individual sentence from each document. Individual relationships discovered in a sentence by NetBase's Natural Language Processing (NLP) technology Within a single relationship, a single "node" or "end" of the relationship; an individual participant Count: about 1 Billion Count: about 12 Billion Count: about 2 Billion Count: about 6 Billion

13. | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. Sentence, Frame and Role "Jack prefers the IPod over Blackberry." Frame Type Role Name Role Value Preference PreferredObject IPod AlternativeObject Blackberry Positives Agent Jack Sentiment Prefer Object IPod

14. Data Model: Document | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. Name St Ix Type Meaning fingerprint St Ix fingerprint Identity of the Document datetime St Ix datetime Publication date url St URL Where a browser user can find the document text Ix stemmed Searchable text of the document namedEntities Ix stemmed Named Entities found in the document title St Ix orig/stemmed Title of the document source St Ix ENUM BLOG, FORUM, etc. domain St Ix ? Domain section of the URL (e.g. twitter.com) insights Ix Multiterm Enum A list of all the insights in all the Roles from the document sentiments Ix Multiterm Enum A list of all the sentiments in all the Roles from the document insights Ix Multiterm Enum A list of all the Insight types from the document roles Ix Multiterm Enum A list of all the Roles from the document

15. Data Model: Sentence | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. Name St URL Where a browser user can find the document text St Ix orig/stemmed Searchable text of the document background Ix stemmed Searchable text of surrounding sentence namedEntities Ix Multiterm Orig Named Entities found in the sentence sentNo St int Number of the sentence within its document insights Ix Multiterm Enum A list of all the concepts in all the Roles from the sentence sentiments Ix Multiterm Enum A list of all the sentiments in all the Roles from the sentence insights Ix Multiterm Enum A list of all the Insight types from the sentence roles Ix Multiterm Enum A list of all the Roles from the sentence

16. Data Model: Insight and Role | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. Role Frame Name St Ix Type Meaning precision St Ix ENUM Precision of the insight, e.g. HIGH type St Ix ENUM Insight Type, likely a Frame name, e.g. Preference url St URL Where a browser user can find the document name St Ix ENUM Role name, e.g. PreferredObject sentiment St Ix ENUM Positive, Negative, Neutral insight St Ix ENUM Person, Place, Product, Emotion, etc. result St Ix orig/stemmed Text value of the role namedEntities Ix Multiterm orig Named Entities found in the result position St Int:int Offset/length in the sentence string

17. | Confidential | © 2010 NetBase Solutions. All Rights Reserved Worldwide. Prospero Pattern Language