Netcetera CEO Andrej Vckovski talks about software export at event by swiss made software on 12 March 2013.

1. Schweizer Softwareschokolade im Wüstensand
Andrej Vckovski 2013-03-12

2. Zuerst kleine Umfrage:
http://nca.me/l
Netcetera | 2

3. Netcetera | 3

4. Netcetera | 4

5. Netcetera | 5

6. Netcetera Gruppe heute
Netcetera D|ONE Braingroup
282 19 24
Zürich 1996 151 19 18
Skopje 2001 102
Dubai 2006 4
Vaduz 2007 7
Bern 2007 18
Brno 2011 6
Netcetera | 6

7. Netcetera Business
Revenue by sector Revenue by type
Energy
Transport FP
5%
15% Projects
Finance & 30%
Insurance
49%
Other
8%
Public
Service
3%
T&M SLA
Payment Projects (Maint.)
& Cards 54% 9%
12%
SLA
(Ops.)
Health License
4%
8% 3% Netcetera | 7

8. Zwei Märkte
Absatz Talente
Zürich, Bern
Vaduz
Skopje, Brno
Dubai
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9. Wieso Dubai? 2005:
Corporate Strategy 2006 – 2008 3
Management Summary
 During the period 2006 to 2008, the Netcetera Group
pursues a growth strategy in three dimensions:
 people (~ +10-15% p.a.)
 profit (~ +1-2% p.a. of turnover)
 planet (international)
 We will provide full life-cycle services (plan-build-run) in
the high-end ICT area to
 customers in finance, geo-information, and emerging
domains (event management, healthcare, government)
 as well as to everyone in the field of payment technology
Kriterien
1. Wenig Mitbewerb, nicht-gesättigter Markt
2. Realistische Preisbereitschaft, auch für “CH-Levels”
3. Genügend Nachfrage
4. Erreichbar Netcetera | 9

10. 2006: Business Plan
Netcetera in the Gulf region 2 Netcetera in the Gulf region 3
Business Idea Business Idea (cont.)
 There is a potential demand for Netcetera Services in Gulf  The region is rather homogeneous in terms of business
Region, even though they might be comparatively expensive culture, demand and language. After a successful start, e.g.,
with respect to local or Asian competition: in Dubai, the services could be extended to:
 Swiss Quality brand: High quality might be expensive  Other emirates
upfront, but total cost of ownership is probably lower  Bahrain, Qatar, Oman
 Netcetera experiences and track record in certain  Egypt
domains allow fast and reliable implementation and thus  Saudi Arabia
reducing cost  A presence in Middle East could in the long term also serve
as a hub or exchange point with the growing and strong IT
 With adequate partnering (local IT and consultancy industry in India for
companies) we can support market entry and market
 Recruitment
knowledge
 Partnering
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11. Wo ist das?
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12. 2006:
Erstes
Projekt
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13. 2007: Office opening
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14. Wo stehen wir heute?
• 4 Personen vor Ort, dringender Bedarf nach mehr
• Hauptsächlich im Gesundheitssektor, aber auch
andere
• Tal der Tränen ist durchschritten, Berg des
Schweisses steht an (hohe Nachfrage)
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15. Erkenntnisse
Kriterien
1. Wenig Mitbewerb, nicht-gesättigter Markt
2. Realistische Preisbereitschaft, auch für “CH-Levels”
3. Genügend Nachfrage
4. Erreichbar
Netcetera | 15

16. Erkenntnisse
Hofstadter's Law:
It always takes longer than you expect, even
when you take into account Hofstadter's Law.
Business Case Law:
It always takes longer and costs more than you
expect, even when you take into account
Business Case Law.
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17. Team!
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18. Präsenz
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19. Kultur
champion-fromherz4-edited-for-dubai.JPG
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20. Schweiz ist Europa ist Schweiz
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