Webinar includes: a) Real time Countdown timer b) Real Time Social Feeds c) Video Emails d) Real Time Personalization e) Click-to-Connect

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EMAIL MARKETING WEBINAR
Friday 24 April 2015

2. Atul, an Email Marketing Consultant at netCORE, brings 4 years of experience in online
marketing, managing Email and Cross-channel programs for some of the top retail customers.
From strategic planning to implementation, Atul has led clients to successfully meet aggressive
revenue and performance goals through his expertise in Email. Spends his free time watching
Sci-fi & Horror Movies & travelling to unexplored destinations.
Meet the Presenter
Atul Shinde
Email Marketing Consultant

3. Post your questions on
#LiveContentInEmail
We'll take up after the Webinar

4. Real time counter
Animated gif

5. Let’s create a

6. Talk in real time
Countdown Timer in Email

7. THE TIME GAME

8. THE TIME GAME----------------

9. THE TIME GAME----------------
Countdown Timer
Excellent tool for moving people from
unawareness & disinterest
to
preparedness & action

10. Influencing customer action using Countdown Timer

11. Influencing customer action using Countdown Timer
Time bound Deals Impromptu
Purchase
Servicing and Warranty
nearing Expiry
Product
Replenishment
Events
Announcement
Season
Timeout
Policy
Renewal
Vacation

12. Creating urgency
eCommerce
Some examples..

13. Building Trust
Banking
Some examples..

14. Deal ends in
Captures attention
Travel
Some examples..

15. Let’s see a live example..

16. Please SMS
LIVETICKER <Your Email ID>
TO 99020 99020
Let’s see a live example..

17. Making email social
Live Social Feeds in email

18. Follow me on @atul_shinde27
Post your questions on #LiveContentInEmail
Stay tuned on @netcoresolution
Let’s get Social

19. Driving discussions
on social media
Contest
Participation
Important
Announcements
Enhancing Brand
Awareness
Driving Curiosity
Influencing customer action using Social Feeds in email

20. Real time Twitter feeds
How Live Twitter feeds looks in email..

21. 3 Latest Instagram feeds
How Live Instagram feeds looks in email..

22. Please SMS
TWITTERFEED <Your Email ID>
TO 99020 99020
Let’s see a Live example..

23. ‘Watch’ emails
Video in Email

24. Subscriber To Lead Conversation
Rates Increase 51% When Video
Is Included In Email Marketing Campaign
~ Key takeaway ~
If you're not using video marketing, you're losing customers
to those who do
DigitalSherpa

25. Please SMS
VIDEOEMAIL <Your Email ID>
TO 99020 99020
Let’s see a Live example..

26. Draws immediate
attention
Saves Time
Enhances
Virality
Positive
Response
Increases
Shareability
Benefits of Video in Email

27. Be in the Now
Real time Personalization

28. Let’s see some examples..

29. Sizes remaining for the particular shoe
Let’s see some examples..

30. Real time offers which is promoted on
website
Let’s see some examples..

31. Let’s see some examples..
Safe driving tips shared based on
location and current weather

32. Let’s see some examples..
Live seat availability

33. Innovatively integrating all solutions we discussed..
Live Ticker
Video in email
Live Twitter feeds

34. Make Calls from Email
Click-to-Call feature

35. Email has always been strong in the Upper funnel
- Engagement, awareness, creating moments
Emails will focus more on lower funnel
conversion oriented goals with Click to Call
embedded within email

36. Let’s see an example..

37. BFSI
Instant connect to Financial
Advisor

38. Contact your financial
advisor
Financial Advisor Customer
Call Patching
Customer satisfaction
Brand recognition
Call patching
How it works

39. 50% of Inbound callers are 10 times more likely
to make a purchase than leads that simply clicked
a link.
BIA Kelsey study
Why bother

40. you take back home
Ideas
1. Talk in real time with Countdown timer (Ticker) in email
2. Make your emails Social with live Twitter feed integration
3. Add videos in email to make them interesting
4. Be in the now with real time personalization
5. Focus on conversions with Click to Call feature embedded in emails

41. CORPORATE OFFICE
8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai - 13
Email: sales@netcore.in Phone: +91 22 6178 2222| Missed Call: 022 6155 0888
BRANCHES
New Delhi | Chennai | Bengaluru | Hyderabad | Gandhinagar | Pune
Thank You
For participating in our webinar
Session open for questions