Re-engage Customers, Boost ROI with Browser Push Notification - EBOOK

Shop on our site and get
25% Discount
BROWSER PUSH NOTIFICATIONS
Does it have the to be thepotential Gamechanger?
Image
Title
Message
Buy Now
Hi John,
Sender’s
url

What are Browser Push Notifications?
Industry wise early adopters
How Effective is Browser Push Notifications?
(Industry Stats)
Why you should use them?
Browser Push Notifications | insights by
Growth Hacks
Best Practices & Use Cases for
Browser Push Notifications

What are
Browser Push Notifications?

In simple words it is the new way to grab attention of your potential customers while they are NOT on your website!
Also known as Web Push Notifications, they are messages that you receive through the browser.
yourwebsite.com wants to:
show notification
https://yourwebsite.com
Block Allow
What are Browser Push Notifications ?
Surprise! The product you had added
to wish list has reduced by 25%
https://myonlineshop.com
Purchase Now

Why you
should use them?

Your customers can simply start receiving
your product, news, blog, price, new launch
updates as soon as they optin to Browser
Notifications from you.
Some more reasons...
Ad blockers or pop-up blockers
do not impact them.
Spam filters do not block
them unlike emails.
Your website optins can grow by 20X
within a span of just 5-6 months
Timely & triggered updates to your
customers can further give them
a great experience.
%

Industry wise
early adopters

Industry wise early adopters
Media Companies
Media Online Portals/E-commerce
BFSI
Travel Aggregators
Others
47%
36%
15%
10%
23%

How effective is
Browser Push Notifications?

How is Browser Push Notifications?effective
Website Traffic = 1 Million Users
Opt in Users
Users View Messages
CTR
6600-14,400
visitors re-engaged
(approx.)
%15-20
%55-60
8-12 %
which also means that 55-60%
of the users are andalways online
you get to give them an impression
cost effective rate.at a

Best Practices & Use Cases for
Browser Push Notifications

Best Practices for Browser Push Notifications
https://myonlineshop.com https://homefoodservice.com
https://yourwebsite.com
Making use relevant and catchy images
which can influence the user to click on
the Browser Notifications.
Making use of 2 call to action buttons.
Trying out different to understand which timetimings
could be the best to target your users.
Order Now
Hi Priya, Have you ordered your lunch today?
Your favourite Aloo Dum Biryani is available
Buy One Get One
Sunglasses Collection by Smith Jacobs!
SHOP NOW
Redeem 740 of your Loyalty points
this Rainy Season
Shopping rewards can take you from hectic to happy !
My
Online
Shop
Redeem Now
Remind after 24 hrs

Say No To Broadcast - Browser Push Notifications
Repeated Broadcasts = Spamming!
Your Brand
Blocked
Forever
Annoyed
User
Bad
exprience
25% OFF on your Favourite T-shirt
Offer Available for next 2 hours
Buy Now
www.yoursite.com
Buy One Get One
Buy Now
www.yoursite.com
40% OFF on your Favourite T-shirt
Buy Now
www.yoursite.com
Fashiono
Fashiono
Fashiono

Complete Purchase Now
Surprise! The product you had added
to wish list has reduced by 25%
Redeem 740 of your Loyalty points
this Rainy Season
Track your Order now!
Hi Raj, your order of HEALTH fitness
band is despatched
1 3
Shopping rewards can take you from hectic to happy !
My
Online
Shop
2
Reward Points available Notification
Product which was added to wishlist
reduced in price notification
Post Purchase Notification
Redeem Now
Remind after 24 hrs
Use Cases:
Browser Push Notifications for Ecommerce

1
2 3
Completing Credit Card Application
Policy Renewal Notification
Based on browsing history, sending him
relevant market updates.
Hi Sanjay, your Growth Plus Insurance
Policy is due for renewal!
TRU-LIFE
Insurance
TLI
Renew Now
Complete your Credit Card Application
and win 2 Movie tickets every month !
TRU-LIFE
Insurance
TLI
Complete Now
www.creditcards.com
Market Updates!
TRU-LIFE
Insurance
TLI
Read Now
Kunal, Here are some finest recommendations
for you
www.thesecurities.com
Use Cases:
Browser Push Notifications for BFSI

Check Now
Hi Sid ! Check out the events happening
in your Holiday Destination.
1 3
2
Weather Update
Sending out event updates to
give a wow experience
Plane timing updated
/ Delayed Notification
[Important] Your Flight Timing has
been updated!
Check Now
Book Now
Hi Raj, Price Drop Alert!
Book your flight to Manali Now!
www.mycityevents.com
event
Use Cases:
Browser Push Notifications for Travel

1. Double Opt-in Process
If the user clicks on “Block”, you can be presumably blocked forever? Unless and until the user goes into the settings and
unblocks you. This is 1 in a million chance, so why take it?
Growth Hacks
KNOWLEDGE IS POWER
Keep yourself updated with our latest Updates
Not now Notify me
https://countrynews.com
https://countrynews.com
https://countrynews.com wants to
show notification
Block Allow

My
Mobile
App Download Now
Track your monthly
Internet data Realtime
by downloading the
Mobile app.
As Mobile Push Notifications
needs the users to download the App
in order to send them the Push Notifications,
Browser Push Notifications can be sent without the
need to download Mobile Apps.
2. Promoting Mobile App
Growth Hacks
through Browser Push Notifications

of how many of your Email, SMS & Mobile Push Notifications subscribed users have opted in for BPN
3. Cross Identification
Growth Hacks
On an average global Organizations use around
60 different vendors and due to this it becomes
difficult to measure and analyse the data from all
channels. This is where our platform can help you
cross identify common users and improve customer
experience.
Investnow.com (Integrated with Netcore Smartech)
Tracking all the Web Activity
of the Non-Logged in user
Tracking
avadhoot@gmail.com
as a user from
Email to Browser
Notification
1. Page Views
2. Time Spent on a Specific Page
3. Product Pages Viewed
4. Any Specific Keyword searched
Non-Logged in
Users
User clicks
on the email
IPO Email Campaign
Netcore Smartech
Allow Block
Show notifications
Investnow.com wants to
Opted in for Browser Notification (Before or After)
Tracking avadhoot@gmail.com as a user

Broadcasting Marketing Campaigns just based on your gut
feeling is pre-historic, a Strategic Marketer would include
Browser Push Notifications along with other channels of
marketing.
4. Including BPN in your Cross-channel
Marketing Campaigns
Growth Hacks
EMAIL
SMS Web
Message
Browser
Notification
Voice

Why for Browser Push Notifications?Netcore Smartech
Common Platform with all Channels
Website
Data
Mobile App
Data
CRM Data
EMAIL SMS Web
Browser Push
Notifications
Voice
PushPush
NotificationsNotifications
Push
Notifications
AudienceAudience
TargetingTargeting
Audience
Targeting
In-AppIn-App
NotificationNotification
In-App
Notification
Giving you a Unified View
of the Customer hence
Outbound
Channel
Activity
Inbound
Data
Source
a complete 360⁰
Data Driven
Personalisation
REQUEST A DEMO

Netcore Solutions Pvt. Ltd.
8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai- 400013
sales@netcore.in | +91 22 6663 2111 | www.netcore.in
Copyright 2017 @Netcore Solutions. All Rights Reserved.
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Call: +91 22 6662 8100

Re-engage Customers, Boost ROI with Browser Push Notification - EBOOK

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Re-engage Customers, Boost ROI with Browser Push Notification - EBOOK