As a UX Designer it is essential to understand that Design is not Art, therefore, it needs to solve problems and support objectives (for the end-user and for the business). So, if you are about to start a Design project, ask yourself…"Am I Ready to Design?" - Watch the 5 minute video presentation: http://visual.ly/am-i-ready-design-video

1. AM I READY
TO DESIGN?
AM I CHASING AN
AESTHETIC?
IDENTIFY THE
PROBLEM, FIRST
NO YES
AM I SOLVING A
PROBLEM?
YESNO
YES
NO
YES
YESNO
OR
OR OR
OR OR
AM I SUPPORTING
NEEDS?
I AM OPTIMIZING. I AM INNOVATING. I DON’T KNOW.
OR
TECHNICAL INSIGHTS.
THE NEW PROBLEMS IT
SOLVES.
IS THERE A ROADMAP
AND MVP FOR THE NEW
DESIGN?
I UNDERSTAND
USER NEEDS.
CONDUCT END-USER
RESEARCH.
INTERVIEW
STAKEHOLDERS.
I UNDERSTAND
BOTH.
WHAT ARE MY
DESIGN GOALS?
DEFINE SOME
GOALS.
DO I UNDERSTAND
WHY THE EXISTING DESIGN
ISN’T PERFORMING?
DEFINE USABILITY/
KPI BENCHMARKS,
THEN TEST.
IDEATE AND PRIORITIZE
WITH
STAKEHOLDERS.
BEGIN DESIGN.
WHAT IS DISRUPTIVE
ABOUT YOUR SOLUTION?
IS THERE AN EXISTING
DESIGN LANGUAGE/UX FRAME-
WORK?
UNDERSTAND BRAND VALUES/
PILLARS TO EXTRAPOLATE
DESIGN LANGUAGE.
I UNDERSTAND
BUSINESS NEEDS.
NO YES
NO YES
@userexperience