20. We look to take Facebook’s powerful dynamic
campaigns to the next level
THE NMPi APPROACH - FEED BASED SUCCESS
Automated, high value product selection
Leverage additional first & third party audience data
Segment campaigns intelligently
Maximise Dynamic ad elements
Product Audience
Category Performance History
Additional First Party Data
External Data
Dynamic Facebook
Audiences
Lookalike, Behavioural &
Interest Audiences
Demographic Data
Product Performance History