Abigail Byre, Head of Retail from Google Marketing Platform takes us through the technology that will help businesses emerge on top.

1. Sustainable growth in an
unstable time: the
businesses that leverage
technology today are those
that will emerge as the
winners of tomorrow
Abigail Byre
Head of retail
Google Tech and Platforms UKI

6. Local searches without ‘near me’ outgrown
comparable searches that include ‘near me’
Same day shipping
best paper towels
open now
best doorbells
+173%
+185%
+145%
+156%

7. 80%
Of adult
population in UK
buy online
Of all shopping
spend is still in
physical stores
Source: emarketer, Dec 2018

8. Age of Assistance Got it, message sent

9. ConnectAccelerate Drive action

10. Proprietary + Confidential
Accelerate
by making data and machine
intelligence the foundation of
what you do

12. Proprietary + Confidential
Connect
with your customers across their
shopping journey

13. Build delightful experiences that bring
users and retailers & manufacturers
together, throughout the shopping journey
S H O P P I N G PRODUCT M I S S I O N

14. Used Store Visits & bidding by proximity in
omnichannel
Every £1 spent on Google mobile ads delivered £46
in sales - of which £31 in-store

15. Proprietary + Confidential
Drive action
across channels with assistive
experiences

16. Launched 1.4M AMP pages in under 6 months - faster than
any other UK retailer.
Resulting in 29% uplift in mobile conversion

17. “The access story is reaching
the end ... but the use story is
just starting to begin”
- Benedict Evans, Partner at Andreessen Horowitz

18. Thank you!
Abigail Byre