As a Drupal web development, we create code every day. Nonetheless, we actually create "web experience", not code! We love both, code and enabling web experience to make our clients brands stronger.

1. Drupal Session
Brands Online
Topic: Brands Online
Date: 08.02.2012
Presenter: Remko van Hoof
Twitter: @remkovanhoof
Blog: http://www.netnode.ch/blog
http://www.netnode.ch - pure drupal - drupal development services

2. What do you think?

3. What is a brand?
• A brand is not just a logo
• A brand is a set of
associations in the head
of a human being i.e.
customer
• Feelings, Experiences,
Values, Taste, Mood

4. Why is a strong brand important?
• Allows differenciation
• Adds value
• Creates trust
• Binds customers
• Quality perception
• Aids recognition
• Aids recall Top 5 Brands 2011 (Source Interbrand)

5. How is a strong brand built?
with content!

6. How is a strong brand built?
• Mission
• Vision
• Values
•Value Proposition
• Reason Why
• Positioning

7. How is a strong brand built?
• Articulate your brand
identity
• Establish a customer
value proposition
• Define a optimal
customer experience
• Cultivate relationships
with your customer

8. So what about online?
• Define a optimal online customer experience
• Cultivate relationships with your customer
(interaction, communication, community)
• Increase and improve customer touch points

9. How to build a successful online brand?
• Be transparent
•Manage communication, relationships
• Monitor your brand - and have a plan
• Use the tools available
• Be ready for the future

10. Links
• http://mashable.com/2010/07/14/online-
brand-management/
• http://mashable.com/2010/06/30/brands-
social-web/
• http://www.interbrand.com/de/best-global-
brands/Best-Global-Brands-2011.aspx
• http://www.brandingstrategyinsider.com/

11. drupal pur
www.netnode.ch