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Ideation in service design. Ideation methods and tools

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Presented at Design Thinking Meetup (Warsaw). Ideation process in service design - is a moment when we diverge and converge. What techniques to use in ideations? What are tools and how should you prepare facilitation. Methods of great ideation workshop. Inspired by life, cases, Socjomania workshops and Design Thinkers Academy certificate.

Publié dans : Technologie
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  • Hi Katarzyna, I really like the material ... very simple and intuitive. Any chance you can send me a ppt copy ? Thanks
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Ideation in service design. Ideation methods and tools

  1. 1. IDEATION PROCESS Service Design Katarzyna Młynarczyk, Socjomania Design Thinking Meetup, Warsaw @image courtesy of Design Thinkers Academy Barcelona July 2014
  2. 2. What is Ideation in service design?
  3. 3. Place of ideation process image courtesy of http://www.ssireview.org/
  4. 4. Place of ideation process source: Marc Stickdorn
  5. 5. http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
  6. 6. GO WILD! http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
  7. 7. What’s the role of ideation? "Making a huge improvement of customer experience does not necessarily include a big investment. Very often it rather takes a bit of creativity to make a difference. Service design is all about creating a SPACE to come up with such new IDEAS". Mark Stickdorn, co-author of “This is service design thinking”
  8. 8. We follow the Research and enter the Creation (Ideation)
  9. 9. Well-structured PROBLEM STATEMENT PROBLEM STATEMENT 1. What is the context of the problem? 2. Why is it a problem? 3. Who has the problem?
  10. 10. There’s NO IDEATION without a problem KEY INSIGHTS “I… (customer action) because… (need/want) but… (friction)”
  11. 11. Research->Personas->Customer Journey->Storyboards> IDEATION image courtesy of Kate Młynarczyk
  12. 12. ? Problem statement How might we help Roberto get the maximum out of his weekend in Warsaw
  13. 13. Role of FACILITATOR Stimulate (remember GOING WILD!)! Organise WARM-UPS to boost ! Group energy! Leading the group! Creating SAFE SPACE
  14. 14. Triggery FORM of ideas generating http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of Design Thinkers Academy
  15. 15. Triggery http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of Design Thinkers Academy Sketches
  16. 16. Triggery Just Post-its http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
  17. 17. Triggery LEGO figures http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of NEXT Berlin Conference
  18. 18. Project: Lasy Państwowe - Education Triggery image courtesy of Socjomania
  19. 19. Project: Lasy Państwowe - Education Triggery Instagram showed as a wooden frame with inspirations image courtesy of Socjomania
  20. 20. Triggery 3D figures image courtesy of Socjomania
  21. 21. Use stakeholders to… ROLE PLAY image courtesy of Kate Młynarczyk
  22. 22. STIMULATION YES, AND…! YES, BUT…! How, might we…!
  23. 23. Techniki - rodzaje zasada:! !!!1 ołówek --- 1 kartka - 1 osoba wiele głów! !1 ołówek - wiele kartek! ! Wiele ołówków ---- Wiele kartek.! http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of Kate Młynarczyk
  24. 24. Not a creative group? Kippling Method Practical Tools and Wise Quotes on | Menu | Share | Search | Settings A l|l Matters Creative http://creatingminds.co.uk/tools/kipling.htm
  25. 25. Metoda Kipplinga Practical Tools and Wise Quotes on | Menu | Share | Search | Settings A l|l Matters Creative http://creatingminds.co.uk/tools/kipling.htm
  26. 26. Techniques - factors
  27. 27. http://creatingminds.co.uk/tools/tools_ideation.htm
  28. 28. One page-Many pens Many pages-Many pens
  29. 29. Jaką potrzebę zaspokajamy? Jakie doświadczenie dajemy? image courtesy of Kate Młynarczyk/ Design Thinkers Academy
  30. 30. STEPS TO FOLLOW Create a problem statement first (be sure everyone in the group agree with that statement) Choose a facilitator Organise SAFE SPACE Start generating ideas (chosen method) Choose Ideas (with specific technique) - make an IdeaPortfolio
  31. 31. SO GO WILD! http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
  32. 32. ONLINE TOOLS
  33. 33. ONLINE TOOLS
  34. 34. ONLINE TOOLS
  35. 35. ONLINE TOOLS You can invite your customer to this process
  36. 36. Mindmapping - XMIND/Google Drawing
  37. 37. Mindmapping - XMIND/Google Drawing
  38. 38. image courtesy of Design Thinkers Academy
  39. 39. What need do we meet? What experience do we give? Excitement
  40. 40. Excitement Performance What need do we What experience do we give?
  41. 41. Excitement Performance What need do we What experience do we give? Basic
  42. 42. Do you meet BASIC needs? Excitement Performance Basic
  43. 43. What is Feasibility?
  44. 44. The feasibility study is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making.! !
  45. 45. The feasibility study is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making.! ! COST (time+budget)
  46. 46. Choose the best ideas - techniques
  47. 47. Choose at first the least possible ones - X
  48. 48. Test 100$ How would you spend your 100$ on ideas?
  49. 49. CONVERGING - BENNY HILL http://telly.com/1IBC43E
  50. 50. Wybieramy pomysły - BENNY HILL SORTING image courtesy of Design Thinkers Academy
  51. 51. JUDGING image courtesy of Design Thinkers Academy
  52. 52. CHOOSING image courtesy of Design Thinkers Academy
  53. 53. 4 Effects of well-done IDEATION workshop ! 1. “GOING WILD” - 100 ideas on workshop ! !
  54. 54. 4 Effects of well-done IDEATION workshop ! ! 1. “GOING WILD” - 100 ideas on workshop 2. MESS in ideas but DIFFERENT PERSPECTIVES ! ! !
  55. 55. 4 Effects of well-done IDEATION workshop ! ! 1. “GOING WILD” - 100 ideas on workshop 2. MESS in ideas but DIFFERENT PERSPECTIVE 3. DATA and BASE (for Prototyping process) ! ! !
  56. 56. 4 Effects of well-done IDEATION workshop ! ! 1. “GOING WILD” - 100 ideas on workshop 2. MESS in ideas but DIFFERENT PERSPECTIVE 3. DATA and BASE (for Prototyping process) 4. MESS on “board” (workshop space) ! ! ! !
  57. 57. image courtesy of Kate Młynarczyk
  58. 58. ! Image Sources Images placed in this presentation are on behalf of Design Thinkers Academy (Barcelona, July 2014, http://www.designthinkersacademy.com) and Kate Młynarczyk (socjomania.pl). All rights reserved. Please do NOT copy them.
  59. 59. Thanks and IDEATE! ! katarzyna@socjomania.pl

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