Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.

1. Chris Lakatos
Twitter: http://www.twitter.com/cmused 3509 Tothill Drive Troy, MI 48084
Linkedin: http://www.linkedin.com/in/chrislakatos chrislakatos@gmail.com | (248) 330-0437
Progressive marketing professional seeking a vibrant, challenging career which combines my inherent strategic mind
with my talents in social media, public relations, interactive media, convergent marketing and digital communications.
SUMMARY OF QUALIFICATIONS
• Ongoing opportunities to facilitate convergent marketing, public relations, communications and innovative event
planning to multiple demographics for 10 years.
• Project management from all perspectives (client and deliverable vendor) for 10+ years.
• Evokes a unique sense of curiosity with marketing concepts and promotional collateral.
• Quickly identifies challenges and contributes valuable input focused on multiple solution outcomes.
• Manages tasks, teams and projects successfully with a keen sense of quality and exceptional organizational skills.
• Adaptable and able to quickly solve problems in unpredictable public and inter-office environments.
• Success at initiatives brought forth by innovative thinking and team building collaboration.
• Expert technical experience in multiple systems including email management, customer relationships managers
(CRM), content management systems (CMS), database management and video production.
• Executes a strengths-based management style with various levels of staff and volunteer teams.
• Effectively initiates digital media techniques and bridges standard technologies with interactive and social media.
NOTABLE EXPERIENCE AT A GLANCE
Facilitated over twenty client SWOT analysis, ten PEST reports and ten complex marketing plans
Storyboard, produced and assistant edited three major video projects and one podcasting series
Orchestrated convergent marketing projects integrating web, social media, digital, traditional and PR with events tie-in
Platform flowed and graphically designed over ten websites including all brand identity, content, newsroom,
biographical, messaging and SEO / SEM implementation
Obtained press in Detroit News, Eccentric, Troy Times, GLITR, Metro Mode, Oakland Bus Review and other major
media in the Metro Detroit area 2007-2009
Successful in writing 100+ press releases for clients, organizations and my own companies
Designed hundreds of brochures, flyers, case studies, web graphics, logos, trainings and marketing content elements
Created and managed multiple local and national non profit committees as member of the board
Successfully managed two staff members and over 150 clients for NETPODS
Completed three intricate five-year budgetary scope presentations with P/L, Cash Flow & Balance Sheets
Savvy consultant to Metro Detroit’s leading marketing and sales professionals on digital marketing techniques
PROFICIENCIES
Wordpress | Microsoft Office, CRM & Creative | Adobe Creative | Non Linear Editing Systems | Audio | Web 2
Information Architecture | Identity & Messaging | Communications | Graphic Designer | User Interface | Digital PR
Brand Development | Strategic Marketing | Multimedia Content Creation | SEO/SEM Strategies | Marketing Writer
EDUCATION
1997-99 Oakland Community College | Auburn Hills, MI | Associates in Liberal Arts Business Concentration
2002-04 Baker College | Auburn Hills, MI | Bachelors of Science in Business Administration Marketing
Concentration, Cum Laude & President’s List
2006-2008 Sandler Sales System | Bloomfield Hills, MI | personally trained and coached for 18 months
2009 Spencer Institute | Rancho Santa Margarita, CA | Life Strategies Coaching Certification

2. COMPREHENSIVE PROFESSIONAL EXPERIENCE
(Author) Rev. Dr. Charlene M. Proctor Dir of Marketing & Communications | February 2010-Current
Author that has initiated two previous publish campaigns (2005) and currently has a new launch scheduled for 2010.
This position is a high intensity environment where I effectively manage communications and strategic marketing. Goals
achieved have been an extensive strategic marketing plan and implementation project while managing multiple vendors
for supplemental services. Main projects include virtual book tour creation, traveling book tour planning, micro site
architecture, graphic design for collateral packages (online and print), digital media creation (videos, podcasts and
optimized collateral), SEO, SEM and complete social media coordination (20 platforms).
Creatively Mused | Troy, MI Founding Partner | October 2006-Current
Full-scale marketing firm focusing on public relations, convergence marketing, broadcast television and content
generation.
Responsible for client proposals, budgetary scope documents, RFP documentation, research, development and creative
services. Current strategic marketing clients flex my skills in architecting a project and implementing solutions from the
beginning until go live status.
Additional Skills: press release writing, promotional efforts via news outlets, broadcast television filming, editing of raw
footage into packaged product, website development, marketing content writing, creation of high level convergent
marketing strategies, project management, management of client budgets and integrative social media strategies.
NETPODS | Troy, MI Founder & CEO | October 2005-June 2009
NETPODS was created in March of 2005 and implemented with an accompanying online technology by October 2005.
We obtained a membership of over 150 clients, e-Newsletter mailing list of 5000+ Metro Detroit professionals and
worked with 10+ collaborative organizations by April of 2008. This business expanded my operational, sales, marketing,
convergent marketing, social media savvy and public relations experience extensively.
Presentational Materials | Expert level PowerPoint, video, podcast, graphic design, web construction, Content
Management Systems, Customer Relationship Management, eNewsletter platforms, social media strategies and print.
Events | Hosted 30+ total including one large expo (120+ attendees and 6 sponsors). Expert level at creating
accompanying promotional packaging for events including innovative trainings, media packets, handouts, press releases,
logos, taglines, creative branding, marketing collateral, sponsorship packages, forms, social media campaigns and
giveaways.
Oversight | 2 staff interns, volunteers and company’s 150 clients
Customer Consultation | Savvy social media and strategic marketing expert consulting small business clients on
effective techniques to gain measurable visibility for their company. Compassionate, professional and steadfast with the
ability to relate with multiple personality types and perform professional damage control, easing tense situations with
logic and commonality.
IMPORTANT ENDEAVORS
The Basket Bistro | 1999-2004 | Owner of high-end corporate gifts company
Skills: Operational management, financial planning, strategic marketing, customer relations, wholesale purchasing,
creative product development and business planning.
Kids N Cars | 2002-2003 | VP Representative for Michigan
Skills: Interface with public officials and government leaders, presentational skills and follow-through.
Lamaze International | 2002-2003 | Parent’s Committee Member – invitation only
Skills: Teamwork, dedication to ongoing initiatives and thoughtful, fact-based input.
DONA | 2003-2004 | State of Michigan Representative
Skills: Membership development, mentoring new members, and refined organizational representative.
Japhet School | 2005 | Video Production for Annual Ask Event
Skills: Video Production, Packaging and Direction