6. MARKET SIZE US affiliate revenue: larger than video, social & mobile combined Forrester 2009
7. THE SKINNY About 300,000 “active” affiliates in the US About 30,000 affiliates drive the bulk of the sales in the industry About 3,000 affiliates drive more than 70% of sales in most categories Had a reputation as the least “professional” practitioners on the DR side – reputation is changing, less of a “cottage industry” in recent years
8. THE AFFILIATE ECOSYSTEM Affiliate Network Program Manager Advertiser Manages the program on the advertisers behalf. Can be an agency, an OPM or the Network. The marketplace, the third party tracking system & the back office. Publishes content, a virtual sales team that makes money on commission. YOU. SHAMELESS SELF PROMOTION
15. THE SALES PITCH Most efficient channel Only surpassed by marketing to in-house lists Fixed margin Advertiser sets the cost per action Scalable Tech enables programs to grow without cost increases Quality of customers Affiliates drive customers of equal value to other marketing channels 100% accountable No dollar is wasted