The 60 day marketing renovation is a simple process designed to reinvigorate your current marketing strategies. This is not a rebuild. Marketing renovation is about keeping what’s working and refreshing the things that need help.

1. 60 Day Marketing Renovation Grow your business NOW!

2. Week One: Clarify Your Message What is your current message? Is it working? Could it be improved? Does it speak to value? Is it brief? Is it memorable?

3. Week One: Clarify Your Message What do you do? Who do you do it for? How do you do it? (Company Name) offers (products/services)for (target market), our company (benefit) ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.

4. Are you unique?

5. Week Two: Share Your Message Test it Is it true? Will it stand the test of time? Get feedback from trusted sources Create your 20 second commercial Send it to me michelle@michelleneujahr.com Include your message on everything

6. Will they listen?

7. Week Three: Define Your Market Who is the RIGHT client? Who do you like to work for? Analyze your current clients What do they have in common? Analyze the competition Who do they work with? Analyze your products/services Who does your product attract?

8. Week Three: Define Your Market Define demographics Age, gender, location, income, education, etc… Define psychographics Personality, attitude, values, lifestyle, etc… Test your target Analyze size and ease of reach

9. Who is your target?

10. Week Four: Engage Your Market Get your clients excited! Be congruent Be consistent Be creative Be compelling

11. Will they engage?

12. Week Five: Branding Set yourself apart from the competition Brand = what makes you unique Define your USP (Unique Selling Proposition) What makes you different from your competitors? Analyze your brand What is your brand? Is it saying what you want it to?

13. Will you stand out?

14. Week Six: Networking Building relationships Network regularly Throw your net wide Create a networking plan Work with your personality Find places to network that you enjoy Follow-up Create a plan and use it EVERY time

15. Will you connect?

16. Week Seven: Business Development Keeping the pipeline full Hot leads, warm leads and cold calls Follow-up plan Building your list CRM Online tools Social Media Tracking

17. Will they come?

18. Week Eight: Customer Care Build customers for life Keeping them as fans Customer care strategy CRM/Contact plan Client Appreciation Testimonials and referrals

19. Will they follow?

20. Low-Cost, No-Cost Marketing Be newsworthy TV, Radio, Internet BE your business Look & Feel Use Social Media Send Cards Community Service Partner with others C0-Market Offer FREE seminars Build expert status Publish articles Host events Get a intern Local colleges Gather testimonials Keep it fresh Write a case study Watch competitors Brainstorm

21. www.renovateyourorg.com Take the 60 Day Marketing Renovation Challenge