International Investment Forum in Virtual, Augmented and Mixed Reality, Zürich, Technopark, 20/04/2017

1. VR
Looking for the AR VR
“KILLER APP”
gl@archon.ai
International Investment Forum in Virtual,
Augmented and Mixed Reality
Zürich 20/04/2017
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

2. VR gl@archon.aiVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: AWE2013

3. VR gl@archon.aiVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ETTspa

4. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

5. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

6. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
Looking for the AR and VR killer App…

7. VR
What defines a killer App?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

8. VRsource: Merrian-Webmaster. Merriam-Webster, Incorporated. Retrieved 14 January 2015 VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

9. VR VRimage by: Wikipedia

10. VR
What made “spreadsheets” so great?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

11. VR VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: Wikipedia

12. VR image by: Wikipedia
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

13. VR VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: Wikipedia

14. VR
Back to VR…
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

15. VR image by: Mark Billunghurst
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

16. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: Vroom

17. VR VRimage by: samsung
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

18. VRVR image by Fabio Mosca
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

19. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by Fabio Mosca

20. VRVR image by: imaxvr
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

21. VRVR image by: ETTspa
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

22. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
source: ETTspa
+20.000 visitors

23. VR
What can be done in VR
that can’t be done with any other technology?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

24. VR
What is VR really good at?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

25. VR
What can VR “democratize”?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

26. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: adrift

27. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: leap motion

28. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: facebook spaces

29. VR
Let’s try to imagine a VR Killer APP
•intuitive tools to interact with data (3d), with no previous training.
•the possibility to navigate immersively environments or landscapes of
information.
•the possibility to share the same virtual space for collaborative experience.
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

30. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR

31. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR
VR

32. VRVR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR
VR

33. VR
VRLooking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR

34. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR
VR

35. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR
VR

36. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ArchonVR
VR

37. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

38. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: EvolveVRVR

39. VR
Now let’s move to AR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

40. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
What can be done in AR
that can’t be done with any other technology?

41. VR
What is AR good at?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

42. VR
What can AR “democratize”?
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

43. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: MicrosoftVR

44. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: Magic LeapVR

45. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
VR

46. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: AutodeskVR

47. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ETTspaVR

48. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
image by: ETTspaVR

49. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
source: ZetemaVR
+15.000 visitors

50. VR
But let’s go deeper…
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

51. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
VR

52. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
VR

53. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
VR

54. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
VR

55. VR
Let’s try to imagine an AR Killer APP
• Show information in its context and where and when its needed.
• Let information emerge from reality and be related to it as we
interact with it.
• See through barriers (like time, elements, etc.)
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich

56. VR
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich
Summarizing, what we know about Killer Apps:
• Valorize the peculiar strengths of a new technology.
• Valorize those new possibilities, that did not exist before.
• Enhance the level of democratization that a new technology can
offer in a specific field.

57. VR
Thank you!
gl@archon.ai
Looking for the VR AR killer app
Giovanni Landi - 2017 IIFVAR Zürich