Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency
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NeutrinoBI's Solution Provider Session from the Gartner BI & Analytics Summit in London on Tuesday 11th March 2014: The only person who can tell British retailers not only where their customers’ shop on their website, but also what they bought on the competitions’ – Founder Polly Gowers shares her perspective on Everyclick’s completely new approach to customer transparency, enabled by a groundbreaking, smart data discovery & analytics solution from NeutrinoBI and Kognitio.
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Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency
- 1. Advancing Analytics: Generating unprecedented Business Perspective and Customer Transparency
- 2. 13 March 2014 | Slide 2 Smart Solution, Smarter Insights In-Memory Analytical Platform Data Discovery & Visualization + Solution that is enabling Everyclick to monetize data by providing cross retail analysis
- 3. 13 March 2014 | Slide 3 Introducing Polly Gowers, OBE
- 4. 13 March 2014 | Slide 4 Everyclick’s insights How we are using data to drive our business Polly Gowers, OBE @pgowers #digitalgiving
- 5. 13 March 2014 | Slide 5 About Give as you Live • A new source of recurring donations generated without supporters spending additional cash • £27m retail spend • 42,000 shoppers • Over 400 charities earning over £25 per shopper per year • Over 3,000 retailers including ASOS, Amazon, Expedia, Argos and John Lewis • High retention with 64% of 2012 shoppers having shopped in 2013 • Voted "Best Giving Platform 2013" by IOF members, Smarta 100 Business of the Year 2013 and "The Most Promising Internet Company" at Internet World 2013
- 6. 13 March 2014 | Slide 6 The online economy continues to grow
- 7. 13 March 2014 | Slide 7 @pgowers The affiliate marketing industry In 2012, £814m was spent on affiliate marketing delivering over £9bn in sales
- 8. 13 March 2014 | Slide 8 Give as you Live works with over 3,000 retailers Donates up to 2.75% Donates up to 7.5% Donates 1% Donates up to 3% Donates 2.5% Donates up to 1.75% Donates 1% Donates up to 6.5% Donates 2.5% Donates 1.5% Donates 2% Donates up to 1.5% Donates 1.5% Donates 1% Donates up to 6% Donates 1% Donates 0.5% Donates up to 1.75%
- 9. 13 March 2014 | Slide 9 How Give as you Live works
- 10. 13 March 2014 | Slide 10 How Give as you Live works
- 11. 13 March 2014 | Slide 11 How Give as you Live works I searched for my holiday….
- 12. 13 March 2014 | Slide 12 How Give as you Live works Cost £2,044 Donation £61.34
- 13. 13 March 2014 | Slide 13 The donations add up… iPad Mini Cost: £359.99 Raises: £3.60 Donations £15.74 Chanel Cost: £79.99 Raises: £2.00 MacBook Cost: £949.00 Raises: £9.49 Red Dress Cost: £65.00 Raises: £0.65
- 14. 13 March 2014 | Slide 14 The donations add up… It’s really easy – 2 clicks and you’re supporting your favourite charity with over 3,000 retailers
- 15. 13 March 2014 | Slide 15 We have no time to invest and no infrastructure for answering business questions Budget & Resource constraints
- 16. 13 March 2014 | Slide 16 Our solution • Instant access • Granular data • Train of thought analysis • New data sources (e.g. facebook, email) • The why and the how answered • Budget that grows with our success and not before • Handover to my technicians • No capital investment
- 17. 13 March 2014 | Slide 17 Kognitio Cloud VPNVPN £0 £200,000 £400,000 £600,000 £800,000 £1,000,000 £1,200,000 £1,400,000 201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211 2011 2012 AxisTitle Total Order Value 0 months 1 month 2 months 3-6 months 7-11 months >11 months Freq Year Order Date Order Value First Shopped DATA PORTAL
- 18. 13 March 2014 | Slide 18 We can see what is driving our business
- 19. 13 March 2014 | Slide 19 We can see what is driving our business
- 20. 13 March 2014 | Slide 20 Digging into the data to improve performance
- 21. @pgowers Gartner Neutrino Video 2 minute presentation time
- 22. 13 March 2014 | Slide 22 …AND using data to drive our PR
- 23. 13 March 2014 | Slide 23 Thank you for listening Thank You! Polly Gowers, OBE. @pgowers #digitalgiving Being able to access and understand data is helping us make smart business decisions
- 24. THANK YOU! Any Questions? @NeutrinoBI - PL 17 @Kognitio - S 10
Notes de l'éditeur
- JON’S SLIDE Hi, I’m Jon Woodward, CEO of NeutrinoBI. As the sponsor of this session, I’d like to welcome you on behalf of Partner – Kognitio And Customer, Everyclick – WELCOME. Today we’re going to explain how Everyclick, a company that grew initially as a result of supporting charities, has been able to seize a significant opportunity to monetize their data using a smart solution from Kognitio and NeutrinoBI. Kognitio’s data platform makes every click, purchase and communication by Everyclick customers available for analysis – supporting Everyclick’s data analysis service that it provides free of charge to it’s 2500 retailers that want to understand more about how their customers spend online, and why they’re not spending more in their store. Neutrino meanwhile provides the user friendly, customer log-on management, data visualization and dynamic dashboard reports and distribution that makes this service easy to use. With this solution in place Everyclick has a truly unique view of the customer and a genuinely robust way of looking at granular data that is growing exponentially in terms of customers and usage. And this highly scalable solution has been delivered for a highly affordable price, thanks to a unique Templated Dashboard approach that presents the same content for each retailer using their own data in dynamic dashboards, allowing for chart type changes, hovering over selected data points, application of trends, zooming in and out, and data sorting etc.
- JON’S SLIDE Having put the project in context, I’d like to invite Polly Gowers, to share her account of what this means for her business. Polly Gowers, OBE is the Founder of Everyclick, winners of the Most Promising Internet Company Award at Internet World 2013, whose flagship technology product – the award-winning ‘Give as you Live’ platform - enables online shoppers to raise money for charity without putting their hands deeper in their pockets. Polly was voted into the Top 10 Most influential women in UK IT in 2013 – Computer Weekly And Everyclick was also a finalist at the 2013 National Business Awards in the ‘Social’ Category.
- JON’S SLIDE
- A small organisation experiencing rapid growth A need to focus on growth and development not corporate infrastructure How can we outsource? What do we need?
- A cloud environment Choice between public and private cloud Private cloud selected for commercial reasons Anyone can get access Using a tool they all understand: Excel Excel accesses the analytical platform and is used only to present results – why? A very economic option. Everyclick Technical teams have access via a VPN to maintain and manage the data Kognitio help and support DBA activities as well as hosting and supply the analytical platform
- JON’S SLIDE Thank you Polly… (Recap on key points & Field questions) If you’d like to know more, please come and see us at the booth – we’re on PL17, or drop by and see Kognitio at S 10.