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Similaire à NewcastleGateshead Initiative Partner Update Meeting October 2015
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NewcastleGateshead Initiative Partner Update Meeting October 2015
- 11. @NGinitiative Record number of partners 177 Gold Silver Bronze Partnership by level NewcastleGateshead Rest of North East England Partnership by location
- 12. New silver and bronze partners
- 19. Speakers • Lindsay Murray Service Director - Culture, Communities & Volunteering, Gateshead Council. • Tony Durcan Assistant Director - Digital Newcastle, Newcastle City Council. • Damien Boissinot Production Director, Eleven Arches. • Ian Thomas Senior Research Manager, NewcastleGateshead Initiative. • Yuri Matischen Managing Director, MLS Contracts. @NGinitiative
- 36. Enchanted Parks Imagery area: 23.6cm wide x 10cm high or 3 images at 7.86cm wide x 10cm high
- 37. New Year’s Eve Imagery area: 23.6cm wide x 10cm high or 3 images at 7.86cm wide x 10cm high
- 40. 2019 World Transplant Games @NGinitiative
- 43. The Eleven Arches Site Newton Cap Viaduct (and its 11 arches) Bishop Auckland Auckland Castle The Assets Of The Project
- 44. An Innovative And Engaging Education And Community Development Programme. Our Vision * A Bold And Unconventional “new breed of visitor attraction” A Celebration Of Heritage A World Class Historical Show * Based On A Sustainable And Award- winning Model Bringing Our History To Life In A Spectacular Show By A Cast And Crew Drawn From The Community The Chapel of Auckland Castle from Eleven Arches
- 45. • 2000 years of English history …. through the eyes of the North East • for the benefit of the North East …. and orchestrated by the people of the North • An international calibre production …. an inspiration for visitors and cast & crew alike An Epic Journey Through Time
- 47. • Over 1000 volunteers performing, producing, delivering every aspect of up to 15 shows in 2016 • An all-inclusive joint pursuit… no restriction as to who and how many can volunteer • All united in a creative act of world-class quality • No one owns the night show so everyone does
- 49. • A comprehensive training programme established to train the cast and crew for the first season • The Eleven Arches Academy will be established in 2016 onwards to train 300 young volunteers (aged 8 to 25) each year after • … in the key skills needed to ensure the show’s longevity and professional quality
- 50. Impact Job Creation Apprenticeships Volunteering World Class Achievement New Family-orientated Attraction in the North East Strong sense of place – a new destination Individual Outcomes Energised & enthusiastic Life Skills/ Upskilling Employment Readiness Community Outcomes Intergenerational Activities In Control Of Its Destiny Social Cohesion Economic Stimuli
- 51. WOODLAND (RE-)CREATION Access Car parks Village Stables Performance area Car park
- 52. JOB CREATION 582 FTE jobs – 15 FTEs direct and 567 FTEs indirect 1000 Volunteers and 114,000 hours of volunteering 300 young people trained each year in the Academy INSPIRATIONAL WORLD CLASS ACHIEVEMENT A regional production reaching out nationally and internationally generating a sense of pride ADDITION TO THE NORTH EAST TOURISM CREDENTIALS Over 100,000 spectators per year, a new tourist destination INTERGENERATIONAL ACTIVITIES Activities for children, teenagers, older people, for families together IN CONTROL OF ITS DESTINY Sense of purpose, Empowerment, Sense of Pride, Strong Identity, have the tools to help itself DIRECT AND INDIRECT ECONOMIC FALLOUT 100,000 visitors in the town supporting business in a reinvigorated town SOCIAL COHESION Inclusion, breaking down barriers LIFE SKILLS Self esteem, recognition, confidence, sense of purpose, social interaction, teamwork EMPLOYMENT READINESS Commitment, discipline, can do attitude, excellence, professionalism, entrepreneur spirit, aspiration, motivation, UPSKILLING Practical training (night show), formal training (Academy)
- 55. Ian Thomas, Senior Research Manager Measuring the impact of events
- 56. Rugby World Cup £42m Lumiere Festival Durham £4.3m The Gospels Durham £8.3m Sunderland International Airshow £12m Great North Run £15.7m Tall Ships Newcastle £50m Key events
- 57. Title
- 59. Rugby World Cup occupancy 0 20 40 60 80 100 Fri Sat 94 99 77 94 % Room Occupancy 2015 (97%) 2014 (86%) 0 50 100 150 200 Fri Sat 101.29 181.26 49.74 79.32 £ RevPar Comparisons 2015 (£141.27) 2014 (£64.53)
- 60. Impact evaluation – a consistent approach • Significant economic impact from events. • Attract local, national and international visitors. • Animate our destinations. However… Inconsistencies in evaluation can lead to mistrust of results.
- 61. Why do we evaluate? PROVE What were the impacts? How many people came? What skills did people learn? What was the ROI? IMPROVE What did people like? What could be improved? What other events do people attend? How does our event compare? Would people recommend? Internal reviews
- 63. Consistency • Establish a methodology. • Use across all events. • Allows benchmarking. • Removes event contradictions. • Gives confidence in data.
- 64. More than just economics Economic Social Environmental
- 65. The NewcastleGateshead impact model
- 66. Audience numbers
- 67. The NewcastleGateshead impact model
- 71. Why should I use it? • Forecast the impact of event. • Scenario planning. • Provide evidence to funders. • Inform future event plans. • Demonstrate impact to partners and the wider destination. • Benchmark yourself with other events.
- 72. How can NGI Solutions help you? • Qualitative and quantitative insight. • Online and face-to-face surveys. • Consumer panels. • Economic impact studies. • Consumer database profiling. • Strategic communications. • PR planning and delivery. • Media relations. • Marketing strategy. • Campaign delivery. • Digital marketing and social media. • Website development. • Event consultancy. • Event production and management.
- 74. World Transplant Games 2019 Bid NewcastleGateshead Great Britain
- 75. Introductions Yuri Matischen , MD, MLS Contracts Ltd Founded 1991 post World Student Games, Sheffield • Chairman, SCR LEP Sport, Leisure & Tourism • Chairman, Sheffield Sharks – professional basketball • Sport England’s Yorkshire & Humber Sporting Champion, 2010 – 2013 • Past President Sheffield Chamber of Commerce British Transplant Games 2007 – 2017 Bid Management Company for WTGF 2019
- 76. Context – Cities & Events Our Events Year 2015 2015 England Boxing Juniors & Colts Sheffield 2015 World Canoe Slalom Championships Lee Valley, OLP 2015 ISAF Sailing World Cup Weymouth 2015 World Series Boxing – GB Lionhearts London (6 events) 2015 European Boccia Championships Surrey Sports Park 2015 KidsnCancer Full & Half Marathon Chesterfield 2015 British Transplant Games NewcastleGateshead 2015 Turkish Airlines Schools Games Birmingham 2015 Mud Madness (Own Brand) Aberdeen
- 77. Westfield Health British Transplant Games
- 78. Westfield Health British Transplant Games 2015 • Largest & “Best Games” -2100 participants • 8000 plus bed nights • c. £1.5m plus value in media coverage to date • Economic Impact to reach in excess of £2m • Great participants feedback • ODR increased by 10%
- 79. McEldrey gets em going!
- 80. Westfield Health British Transplant Games 2015 • 17 national charities in support • Excellent support from Gateshead Events Team and access to facilities – GIS, Sage • NGI drive best PR and TV exposure • Children In Need – TV Feature still to come • Regional Sponsorship platform – c £300k • The “Wylie” factor – McEldrey, Shearer & Kyle • Easy and cost effective travel system (Metro)
- 81. Westfield Health British Transplant Games 2015 • Speedflex Donor Run – iconic & 1200 runners • TSUK host WTGF President & 3 Council members • Newcastle “spiritual home “of transplantation • “Authentic brand & Games” • Set foundation for a strong World Bid 2019
- 82. 17 National Charities back ODR at the Games
- 83. Objectives & Awareness. • Bridge the gap between the need for an organ transplant and the hundreds of thousands of people who die around the world each year, because no transplant is available for them. • To raise public awareness across the globe of the life saving benefits of organ donation and transplantation. • Increase the number of organ donors nationally and internationally – 3 people die each day in the UK waiting for a transplant • An organ donor can save up to 7 lives • There are 10,000 people waiting for an organ transplant in UK
- 84. 2019 NewcastleGateshead World Transplant Games Bid Feasibility Study undertaken Stakeholder Buy-in & Group Established EOI Submitted – May 2015 Houston, Texas, USA bidding Decision Summer 2016
- 85. Economic Impact Study £4 million • 20 000 bed nights • £2 million event budget plus an • International Symposium on Transplantation
- 86. World Transplant Games - Profile • International Sporting event for transplant recipients. • The largest Organ Donor awareness event in the world • Inaugural Games 1978 Portsmouth & Manchester 1995 • Hosted biennially over 8 days & 7 nights in the Summer • 2000 participants (1000 athletes +1000 supporters) • 70 member countries and so welcomes the world • Typically larger participation when in Europe • Embraces athletes aged 4 – 80 years old • Team GB most successful nation
- 87. Creating a Compelling Offer! Sun 25th Aug – Sun 1st Sept 2019 • A Great International Visitor Experience Edinburgh Festival commuter belt Gt North Run after the Games London via Virgin Rail – 3hrs • Internationally Accessible Newcastle International Airport Port of Tyne – mainland Europe by car Virgin Rail – 3hrs from London Travel by Metro once you’re here
- 88. Creating a Compelling Offer! • A Global PR story National Transplant Week Campaign to increase ODR in UK Team GB: bring home the medals! • Medical Credibility & Authenticity International Transplant Symposium Newcastle University Medical School Institute for Transplantation “Spiritual home of transplantation!”
- 89. WTG – 0pportunities Volunteering Medical & Welfare Team Education & Cultural Sponsorship & Fundraising Join the ODR
- 93. Dates for the diary Until Sun 11 Oct Newcastle city centre Tues 24 Nov Newcastle Civic Centre AGM, Thurs 3 Dec Crowne Plaza Newcastle – Stephenson Quarter @NGinitiative
- 95. Tell us what you think… We would be very grateful if you could take two minutes to complete our event evaluation form. Your feedback will help shape future events. @NGinitiative
Notes de l'éditeur
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- What the research said About the brand essence: Heritage Supports both workers and retirees Affordable and accessible to all Trustworthy Innovative and modern You may recall that at the Comms Day back in April we shared with you a brand film. Well we have been doing a bit more work on that since then and we would like to share with you the latest version. It’s still WIP but this time it’s all footage and music we can use.
- What the research said About the brand essence: Heritage Supports both workers and retirees Affordable and accessible to all Trustworthy Innovative and modern You may recall that at the Comms Day back in April we shared with you a brand film. Well we have been doing a bit more work on that since then and we would like to share with you the latest version. It’s still WIP but this time it’s all footage and music we can use.
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