App rejection on the App Store is very common and most of the reasons are trivial if the developer is aware. We bring you the top reasons why your app might be rejected. This is a good point of reference to take into consideration before planning out an app's functionality or before submitting an app to the App Store. There might be other reasons why your app is rejected by Apple, more specific to the app's use cases and functionality. But we can always help with that if needed.

1. Saving your iOS apps
from REJECTION

2. Poor app quality
Non-conformance to new rules (lack of awareness)
Not enough value proposition for the end user
Not enough use of iOS SDK to make it eligible for
being released as native
Most Apps Get
REJECTED Because Of

3. App
Quality
1

4. User interface MUST be acceptable
No crashes - check on all OS versions and devices
which your app supports - actual devices
Features advertised must actually work - no
discrepancies
Releasing an app just to get user feedback? Don’t -
beta versions, demos are not welcome
Don’t mislead users - no hidden features or gathering
user data without permission

5. App
Content
2

6. Do not infringe trademarks or copyrights
No defamatory content against people, groups,
religions
Don’t have objectionable or crude content
If its music/video/book, don’t release as an app
Using in-app purchase for unlocking any content used
outside the app (physical goods) might result in
rejection
Using any mechanism other than in-app purchase to
unlock content used in apps (digital goods) will result in
rejection
Users must not be charged to use in-built features like
camera, accelerometer or for receiving notifications

7. User
Interface
3

8. •UI must comply with Apple Human Interface
Guidelines
•App must not look similar to Apple apps
•Apps must not simulate dashboards/multi-widget
experiences

9. User
Data
4

10. •Do not get user details (email etc) unless absolutely
needed for app’s functioning
•User MUST be given an option to skip registration if
app’s core features do not require it
•User privacy is of utmost importance - don’t share
anything without their permission

11. Common
Mistakes
*

12. Your app should not store user-generated content
(which can be easily recreated) to iCloud
Make sure your app is tested with the latest beta release
(if any)
Apps targeting children MUST ask for a simple verification
when taking them outside the app (to ensure the parent
initiated it)
Apps must conform to local laws when releasing apps
Apps collecting donations for recognized charities MUST
be free
Push notifications must not be used for
advertising/promotions

13. Have questions or need guidance with
your app?
Contact us and we’ll help you
http://newgenapps.com/contact
Skype: newgenapps / lata.nga
Phone: +1 415 800 4445
Have QUESTIONS?