http://www.newlifeevent.com/ If you sell or market your business online you probably know who your target market is. But how well do you know them and why does it matter? A 'buyer persona' is an in-depth profile of your target market. Taking the time to identify one or more buyer personas for your target market will help you identify the specific characteristics that will give you the edge in creating and delivering your marketing message. Buying habits are influenced by a many things including gender, education, income, marital status, occupation, etc. By creating and defining your buyer persona(s) you'll know the needs of your buyers and can use their language when communicating with them. You'll know what your buyers value, what they need to hear to trust you and what will persuade them to buy from you. You'll see, through your buyer's eyes, how they make the decision to purchase. Knowing your buyer's persona also helps you make educated decisions on how to reach them, which social networking sites to use, what topics to write about in a blog and how to engage them. In this presentation we'll define 'buyer persona' show how to use it in your business and how to create a buyer persona for your target market.

1. The Savvy Seller Marlene Gavens Knowing Your Buyer in the Web 2.0 World

2. Your Perfect Customer

3. A ‘Buyer Persona’ is a detailed profile of your ideal customer

4. Facebook 101: Introduction to Facebook & Your Tween Facebook Bootcamp Limited Skills Computer Skills Computer Skills Day Evening Evening Flyer, Community Center, Peer PTO, School Backpack, Library Chamber of Commerce email Social, Connect, Stay in Touch Privacy, Security, Online Safety ROI, Strategy, Business Male & Female Female Male & Female 55+ 30’s & 40’s 25-65 Grandparent Mother Business Person

5. Why is a ‘Buyer Persona’ important?

6. What prevents a buyer from purchasing my product?

7. How To Create A ‘Buyer Persona’ Profile Worksheet Analyze Listen Ask

11. Success is .....

14. Twitter Winner

23. Website : www.the-savvy-seller.com Twitter: twitter.com/thesavvyseller Facebook: www.facebook.com /thesavvyseller LinkedIn: www.linkedin.com/in/thesavvysellermarlenegavens Blog : http://thesavvyseller-onlineauctioneducation.blogspot.com

24. The Savvy Seller Marlene Gavens Website : www.the-savvy-seller.com Twitter : twitter.com /thesavvyseller Facebook : www.facebook.com /thesavvyseller LinkedIn : www.linkedin.com/in/thesavvysellermarlenegavens

26. Facebook 101: Introduction to Facebook & Your Tween Facebook Bootcamp Limited Skills Computer Skills Computer Skills Day Evening Evening Flyer, Community Center, Peer PTO, School Backpack, Library Chamber of Commerce email Social, Connect, Stay in Touch Privacy, Security, Online Safety ROI, Strategy, Business Male & Female Female Male & Female 55+ 30’s & 40’s 25-65 Grandparent Mother Business Person