6. Tools only get you part of the way there In the end, it’s not about software – it’s about insights That’s where Observed Media comes in
7. Who We Are Market Research Market sizing for new products Strategic studies for the web New business development New product strategy Successful Web startups Carla Sarett, Ph.D. David H. Page
10. We help you define issues that matter and make sure the search filters capture them We find the right listening posts (or add to your current set) We identify the right tools for your listening program (or refine your current set)
11. How visible is your brand? What’s tone of the comments? What’s the direction and pace of the conversation? What issues are bubbling up?