Communications strategy for a coalition of academic researchers and

1. How to get heard Thom Clark & Gordon Mayer ARCC Alliance for Research in Chicago Communities

2. What would you tell President Obama about ARCC if you crossed paths jogging?

3. CMWho?

4. Why we communicate Turnout Attendance at an event AwarenessUsually traces back to money AdvocacyBest to engage audience

7. ‘Facts Are Meaningless’

8. Telling stories Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago

9. Crafting an elevator speechWho we are, in less than 2 minutes Hi! My name is _____ and I’m a … You know how… (problem) Well, what I do is…(feature) So that …(benefit) I’m kind of like …(metaphor) Feature: the physical traits or description of what you do Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do? Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.

10. What are our goals?

11. Who are our audiences?

12. What are our messages?

13. ARCC & CBPR strategy Amy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm

14. Our goals? Our audiences? Our messages? WIFM for our audiences? Our stories?

15. Thank you! Get found online! Add your group to our directory at www.communitymediaworkshop.org And fan us on Facebook! www.facebook.com/ communitymediaworkshop