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Wimbledon
Give your brand a Wimbledon ‘halo’ in newspapers
Wimbledon
Give your brand a Wimbledon ‘halo’ in newspapers
Newspapers
Keep fans fully in the picture
Newspapers
The perfect media partner
Online newspapers
An extra dimension
Brand ad opportunities
in newspapers
Brand ad opportunities
in newspapers
Brand ad opportunities
in newspapers
Brand ad opportunities
in newspapers
Response to ads
Compelling context
Response to ads
Boost for brand image
Creative Benchmarking
National newspapers Creative Benchmarking
demonstrates that advertising around newspapers’
coverage ...
The Top Wimbledon ads
Creative Benchmarking
The Top Wimbledon ads
Creative Benchmarking
Serve an ace for your brand
at Wimbledon
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Wimbledon - share the pride and the passion in newspapers

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Wimbledon - share the pride and the passion in newspapers

Publié dans : Sports, Actualités & Politique
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Wimbledon - share the pride and the passion in newspapers

  1. 1. Wimbledon Give your brand a Wimbledon ‘halo’ in newspapers
  2. 2. Wimbledon Give your brand a Wimbledon ‘halo’ in newspapers
  3. 3. Newspapers Keep fans fully in the picture
  4. 4. Newspapers The perfect media partner
  5. 5. Online newspapers An extra dimension
  6. 6. Brand ad opportunities in newspapers
  7. 7. Brand ad opportunities in newspapers
  8. 8. Brand ad opportunities in newspapers
  9. 9. Brand ad opportunities in newspapers
  10. 10. Response to ads Compelling context
  11. 11. Response to ads Boost for brand image
  12. 12. Creative Benchmarking National newspapers Creative Benchmarking demonstrates that advertising around newspapers’ coverage of Wimbledon has succeeded in reaching out to involve and motivate readers. Creative Benchmarking, developed for newspapers in association with Kantar Media, is based on Kantar’s TV creative benchmarking system. The key measure is TNS’s AdEval™ Motivated /Involved. Great newspaper advertising creates involvement with the reader, and motivates them to feel closer to the brand and / or to buy or to find out more. To be involved consumers must like the ad and find it relevant. To be motivated, they must first be involved, and agree that the ad raises their interest in and opinion of the brand. Creative Benchmarking is a cost-effective way for brands to evaluate the performance of their own, or their competitors’, TV and newspaper advertising in a similar way. Ads are also scored against a range of ad metrics. To read all about Creative Benchmarking, visit www.nmauk.co.uk/cb The Top Wimbledon ads
  13. 13. The Top Wimbledon ads Creative Benchmarking
  14. 14. The Top Wimbledon ads Creative Benchmarking
  15. 15. Serve an ace for your brand at Wimbledon

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