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Building for the future
Cat Wildman, Director of Product
Yesterday’s news today
15 60
STELLASTELLA
30 45
New platforms broadens your appeal and opportunity
What we do, daily
225 articles
Curated
evergreen
Pop-up topics
and Series
Blogs and
Newsletters
Videos and
podcasts
Stories, insight,
analysis, opinion
What we do, daily
A seamless experience across all platforms
27.2
million
No1 quality newsbrand
52% of the UK
population
Our success 5.7
5
5.2 5.2
3.2 3.1
15-24 25-34 35-44 45-54 55-64 65+
74% 57% 64% 58% 42% 26%
m%
m%
m m%
m m%
The changing nature of product
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Introducing our brand campaign
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Ambition
In an era of fake news, we want to provoke
consumers into thinking carefully about the
stories, insight and analysis they choose to read.
W
ords are powerful. Choose them well.
From anonymity and scale to identifiable and
engaged customers
Customer and industry landscape
Virtuous circle of today’s digital economy
Customer logs in
1
Rich data capture2
Data improves
customer experience
3
Data improves
commercial results
4
EngageAttract Identify Retain/VIP
Start with the customer
CONTENT INSERT
We are now managing our platform portfolio
Prioritise
Invest
Optimise
We will customise better for each platform
We will customise better for each platform
We will customise better for each platform
We will customise better for each platform
Thanks to IOS11 we can now get our
video content on to the home screen
of iPhones
Apple News
Growing in popularity. A chance to build
series loyalty. To reach people in cars and
kitchens. To deeply engage customers in
personal and emotional stories and
journeys.
Audio
EngageAttract Identify
Start with the customer
Your email address
Your password
Log in
Remember me
Don’t have a Telegraph account? Create an account
A single sign on is critical
Subscriptions are the
purest commercial
expression of the brand
loyalty our work
produces.
The Telegraph’s opportunity
100+ different products
Telegraph-branded partners
Events Competitions Dating Wine
Fantasy
Football
Books Jobs Garden
Puzzles Shop Tickets Surveys
Third party partners
ILE?
70+ small
partners
15+ smaller
partners
EngageAttract Identify Retain/VIP
Start with the customer
Pioneering a new kind of customer-
focused quality journalism
The goals
Register, identify, better serve needs with journalism and our brand
Content Community Customisation Collaboration
The goals
Register, identify, better serve needs with journalism and our brand
The goals
Register, identify, better serve needs with journalism and our brand
1,514
UGC Surveys/Polls Crowdsourcing Campaigns
Community
The goals
Register, identify, better serve needs with journalism and our brand
Content Community Customisation
Notify: Gary Frielick
Buy these for
Cat’s birthday
Low in
stock!
The goals
Register, identify, better serve needs with journalism and our brand
The goals
Register, identify, better serve needs with journalism and our brand
Content Community Customisation Collaboration
Pioneering new, customer-focused quality business
offerings
CONTENT INSERT
Filename
00:00:00
Travel reel
Building for the future
Cat Wildman, Director of Product

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Building for the future

  • 1. Building for the future Cat Wildman, Director of Product
  • 3. 15 60 STELLASTELLA 30 45 New platforms broadens your appeal and opportunity
  • 4. What we do, daily 225 articles
  • 5. Curated evergreen Pop-up topics and Series Blogs and Newsletters Videos and podcasts Stories, insight, analysis, opinion What we do, daily
  • 6. A seamless experience across all platforms
  • 7. 27.2 million No1 quality newsbrand 52% of the UK population Our success 5.7 5 5.2 5.2 3.2 3.1 15-24 25-34 35-44 45-54 55-64 65+ 74% 57% 64% 58% 42% 26% m% m% m m% m m%
  • 8. The changing nature of product
  • 9. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . Introducing our brand campaign
  • 10. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . Ambition In an era of fake news, we want to provoke consumers into thinking carefully about the stories, insight and analysis they choose to read.
  • 11. W ords are powerful. Choose them well.
  • 12.
  • 13. From anonymity and scale to identifiable and engaged customers
  • 14. Customer and industry landscape Virtuous circle of today’s digital economy Customer logs in 1 Rich data capture2 Data improves customer experience 3 Data improves commercial results 4
  • 17. We are now managing our platform portfolio Prioritise Invest Optimise
  • 18. We will customise better for each platform
  • 19. We will customise better for each platform
  • 20. We will customise better for each platform
  • 21. We will customise better for each platform
  • 22. Thanks to IOS11 we can now get our video content on to the home screen of iPhones Apple News
  • 23. Growing in popularity. A chance to build series loyalty. To reach people in cars and kitchens. To deeply engage customers in personal and emotional stories and journeys. Audio
  • 24.
  • 25.
  • 27. Your email address Your password Log in Remember me Don’t have a Telegraph account? Create an account A single sign on is critical
  • 28. Subscriptions are the purest commercial expression of the brand loyalty our work produces.
  • 29. The Telegraph’s opportunity 100+ different products Telegraph-branded partners Events Competitions Dating Wine Fantasy Football Books Jobs Garden Puzzles Shop Tickets Surveys Third party partners ILE? 70+ small partners 15+ smaller partners
  • 31. Pioneering a new kind of customer- focused quality journalism
  • 32. The goals Register, identify, better serve needs with journalism and our brand Content Community Customisation Collaboration
  • 33. The goals Register, identify, better serve needs with journalism and our brand
  • 34. The goals Register, identify, better serve needs with journalism and our brand 1,514
  • 35. UGC Surveys/Polls Crowdsourcing Campaigns Community
  • 36. The goals Register, identify, better serve needs with journalism and our brand Content Community Customisation
  • 37. Notify: Gary Frielick Buy these for Cat’s birthday Low in stock! The goals Register, identify, better serve needs with journalism and our brand
  • 38. The goals Register, identify, better serve needs with journalism and our brand Content Community Customisation Collaboration
  • 39.
  • 40. Pioneering new, customer-focused quality business offerings
  • 42. Building for the future Cat Wildman, Director of Product

Notes de l'éditeur

  1. SHOULD BUILD Quality and data insight runs through every component (for script) Single ad proposition where guarantee results that matter as a unique market position (for script)
  2. SHOULD BUILD Quality and data insight runs through every component (for script) Single ad proposition where guarantee results that matter as a unique market position (for script)
  3. SHOULD BUILD Quality and data insight runs through every component (for script) Single ad proposition where guarantee results that matter as a unique market position (for script)