14. Customer and industry landscape
Virtuous circle of today’s digital economy
Customer logs in
1
Rich data capture2
Data improves
customer experience
3
Data improves
commercial results
4
22. Thanks to IOS11 we can now get our
video content on to the home screen
of iPhones
Apple News
23. Growing in popularity. A chance to build
series loyalty. To reach people in cars and
kitchens. To deeply engage customers in
personal and emotional stories and
journeys.
Audio
29. The Telegraph’s opportunity
100+ different products
Telegraph-branded partners
Events Competitions Dating Wine
Fantasy
Football
Books Jobs Garden
Puzzles Shop Tickets Surveys
Third party partners
ILE?
70+ small
partners
15+ smaller
partners
SHOULD BUILD
Quality and data insight runs through every component (for script)
Single ad proposition where guarantee results that matter as a unique market position (for script)
SHOULD BUILD
Quality and data insight runs through every component (for script)
Single ad proposition where guarantee results that matter as a unique market position (for script)
SHOULD BUILD
Quality and data insight runs through every component (for script)
Single ad proposition where guarantee results that matter as a unique market position (for script)