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Trends in FS Outsourcing &
Offshoring 2008-2010
 September 2010




Version 2.0
©Elix-IRR Ltd
Index
    Chapter                                                              Page

    1. EXECUTIVE SUMMARY                                                     3

    2. INTRODUCTION                                                          4
    3. WHAT
       •  Overall Growth in BPO, ITO and KPO Services                        5
       •  The FS Industry is the Biggest Consumer of Offshore Services       6
       •  ITO Trends in FS                                                 7-8
       •  BPO Trends in FS                                                9-10
       •  KPO Trends in FS                                               11-12
    4. HOW
       •   Operating Model                                                  13
       •   Operating Model for ITO                                          14
       •   ‘Invisible’ Sourcing – Software Houses in ADM                    15
       •   Operating Model for BPO                                          16
       •   Operating Model for KPO                                          17
       •   Captives in India                                                18
       •   Future Trends                                                    19
    5. WHERE
       •  Growth in Major Offshore Geographies                              20
       •  The Rise of Nearshoring                                           21
       •  Emerging & Niche Delivery Centres                                 22
       •  Future Trends                                                     23
    5. WHO
       •  Selection of Key Activities by Institution                        24
       •  Deal Profiles                                                  25-31
       •  Future Trends                                                     32
    6. APPENDIX
       •   Further Information Available Upon Request                       34
       •   Contact Us                                                       35

2                                                                        ©Elix-IRR Ltd
EXECUTIVE SUMMARY: Outsourcing Trends in the FS Industry
                                                   Financial Services (FS) accounts for almost a third of all offshore services,
     The FS industry is                             outsourced and captive
     the largest user of                           ITO and BPO still represent the bulk of the outsourcing activity, but the frequency and
     offshore services and                          awareness of KPO opportunities within FS companies is growing
     usage continues to                            While overall offshoring and outsourcing has continued to grow, BPO outsourcing has
     grow                                           faltered in last 2-3 years – for example, Financial services companies put more BPO
                                                    deals on hold in 2009 than any other sector (Morrison Foerster, 2010)
                                                   Average size of outsourcing transactions has declined in last 3 years


                                                   Most FS companies now maintain a ‘multi-sourcing’ approach to ITO and BPO
     Operating model                               Existing captive centres continue to be exploited by those that have kept them but
     diversification                                several high profile examples of banks exiting the captive market (Citi, UBS)
     continues but overall                         Few new captives expected – FS companies preferring to outsource or co-develop
     trend away from                                Centres of Excellence (CoE) with 3rd parties (e.g. Barcap in Kiev)
     captives                                      Noticeable examples of banks in-sourcing tasks in both BPO and ITO space – DB from
                                                    HCL, Barclays from Accenture - point to continued dissatisfaction with outsourcing services


                                                   For FS, India is still the dominant destination, particularly for ITO services, however,
     Increased location                             Eastern Europe has become increasingly prevalent for ITO and BPO
     diversification,                              Significant increase in use of nearshore sites in US (Florida, Carolina, Texas) and UK (N.
     especially to                                  Ireland, Scotland) for processes considered high value or high risk in the BPO and ITO
     nearshore                                      space, or where data protection regulation prevents full offshoring
                                                   Emerging offshore centres in China, SE Asia, S America and Africa expected to play
                                                    more significant role in next 3-5 years as arbitrage is eroded by inflation for traditional sites

    Sources: Elix-IRR analysis, DataMonitor 2010, TPI 2009., press releases
3                                                                                                                                   Copyright Elix-IRR Ltd
Introduction

    This analysis takes the form of:
         An overview of the trends in outsourcing and offshoring by major financial
           institutions in the last 3 years, covering the following dimensions

                What (functions outsourced / offshored)
                How (form of offshoring and outsourcing)
                Where (popular and emerging locations for delivery)
                Who (summary of major outsourcing transactions by major Financial
                 Services (FS) players and outsourcers)

         Supporting data for the current outsourcing landscape for the FS Industry




4                                                                                      ©Elix-IRR Ltd
WHAT: Overall Growth in BPO, ITO and KPO services
    FS companies have continued to outsource and offshore throughout the downturn though
    at a slower rate than in previous years, mirroring the broader outsourcing market

       Growth in Offshore Services, 2007-2010E
                                                                                        The IDC reports that outsourced offshoring
            $B                                                                           generated $30 billion in revenues and had grown
     300.0                                                                               by 25% during 2007-09
                        26%
     250.0
                       CAGR                                                             However, most activity has been an extension of
                                                                                         existing deals or services – relatively few major
                                                                                         new transactions
     200.0
                                                              KPO
                                                              (58% CAGR)                     Datamonitor reports that the value of new
     150.0                                                    ITO                             offshoring deals signed in the last quarter of
                                                              (10% CAGR)
                                                                                              2008 fell by 38%, when compared to the
                                                              BPO
     100.0                                                    (29% CAGR)                      previous year

                                                                                             NASSCOM, the Indian software association,
      50.0
                                                                                              revised offshoring growth downwards for the
                                                                                              2009 period
        -
                 2007                 2010 E
                 Source: Elix-IRR analysis of OECD, Gartner and BCG data2008--2009




5                                                                                                                                     ©Elix-IRR Ltd
WHAT: The FS Industry is the Biggest Consumer of Offshore
    Services
    Offshore Services Consumption, 2009
                        Business
                      Services, 5%
        Pharmaceutical &                 Media &
                                      Entertainment,                    Financial
                                                                                                 FS accounts for almost a third of all offshore services,
         Healthcare, 5%
                                                                      Services, 32%
       Retail, 5%
                                            3%
                                                                                                  outsourced and captive
      Travel &
     Transport,
        7%
                                                                                                 Over 75% of FS institutions are outsourcing

                                                                                                       almost 40% of FS institutions are outsourcing
     Energy, 11%                                                                                        across multiple domains
                                                                          Manufacturing,
            Telecoms, 12%                                                     20%
                                                             Source: CGGC Study, 2010
                                                                                                       the remaining 25% of FS institutions not
    Offshoring Activity Survey of FS Institutions
                                                                                                        outsourcing are predominantly niche players in
                                Other (inc.
                                                                                                        private banking and insurance
              IT                KPO), 8%
       (Infrastructure,                                                     Combination of
         ADM), 13%                                                          Back Office, IT
                                                                             and/or Other,       ITO and BPO still represent the bulk of the activity but
                                                                                 38%
                                                                                                  the frequency and awareness of Knowledge Process
                                                                                                  Outsourcing opportunities within Financial Services
                                                                                                  companies is now significant (8% of respondents to the
                                                                                                  Deloitte study)
    Back Office
     (HR, F&A,
    Procurement                                                 Not aware of
      etc), 15%                                                  any, 26%

                                     Source: Deloitte study on financial institutions, 2008


6                                                                                                                                                 ©Elix-IRR Ltd
WHAT: ITO Trends in Financial Services
    ITO remains a key cost lever for FS but consolidation and optimisation has driven much of
    recent activity
    Change in the use of nearshore and offshore
    capability for the FS Sector, 2009                                         Demand for IT outsourcing and offshoring has remained strong and is
                                                                               growing for the FS industry across all major Western European
                                                                               markets
     ADM                                                                                 e.g. JP Morgan increased outsourcing to India by 25% to
                                                                                          $400mil p.a.
                                                                                         Barclays – creation of IT CoE in Kiev, Ukraine

                                                                               Use of nearshore locations has increased for higher value IT tasks
                                                                                         Growth of IT delivery centres in low cost US locations e.g.
                                                                                          Texas, Florida and Virginia
     End User Mgt
                                                                                         Citi – expansion of Belfast (N. Ireland) delivery centre

                                                                               Basic services such as call centre and remote infrastructure
                                                                               management offshoring are reaching saturation


     Infrastructure                                                            High level of vendor consolidation to top tier Indian players by FS
                                                                               institutions in order to:
                                                                                          Reduce costs by leveraging scale while maintaining service
                                                                                           quality
                                                                                          Mitigate risk / exposure to small vendors
                                                                                          e.g. Citi RightSourcing preferred vendor program

           Source: Equa Terra – Trends in FS Industry across W. Europe, 2009


7                                                                                                                                             ©Elix-IRR Ltd
WHAT: Future Trends in ITO

       Infrastructure: Cloud computing as next wave of Infrastructure sourcing – removing
        the assets from the institutions
       ADM: Moving up the value chain for AD – Business requirements definition and
        design offshoring and outsourcing
       Service Management: New standards and service models for ITO where current
        models are perceived as failing




1                                                                                  Copyright Elix-IRR Ltd
WHAT: BPO Trends in Financial Services
    Overall BPO slowed in the FS sector, but new opportunities in FS specific process
    offshoring are catching up with the more traditional BPO functions
    BPO Adoption* by Functional Area in FS

                                                                                            Industry-wide, post 2008 the market for offshoring BPO has
                                                                                             struggled. For 2009, the BPO market’s total contract value
            60%
                                                                                             fell 38% to $18.5 bn, its lowest level since 2001 (TPI, 2009)
                           50%                                                              Financial services companies put more BPO deals on hold
                                                                                             in 2009 than any other sector (Morrison Foerster, 2010)
                                         38%
                                                       36%
                                                                                            However, growth is forecast to resume from 2010 onwards -
                                                                                             the BPO market is forecast to hit $450bn by 2012 (Nelson-
                                                                                             Hall,2009)
                                                                                            As organisational confidence grows ‘higher value’ functions
                                                                                             are increasingly being considered for outsourcing /
                                                                                             offshoring (Everest), e.g.
                                                                      4%
                                                                                                Performance management for HRO
                                                                                                Management reporting and analysis for F&A
                                                                                            FS specific processes were increasingly targeted as an
                                                                                             offshoring opportunity by major players across this period



      *Note: % of respondents in the survey who outsource some or all of this function
                                  Source: BPO Trends in FS Industry, Equaterra 2008


9                                                                                                                                                ©Elix-IRR Ltd
WHAT: Future Trends in BPO

       BPO - FS Specific

             Expansion into Front & Middle Office functions
             Commercialising Back Office processing engines – major banks as service providers
             Move back onshore for failing functions – potentially some institutional client service


       BPO – Generic

             Procurement outsourcing growth - separation of Strategic Sourcing and Fulfilment functions
             Accessing improved ERP system capabilities in the marketplace
             F&A - management reporting and analysis




1                                                                                                       Copyright Elix-IRR Ltd
WHAT: KPO Trends in Financial Services
     The Research, Analytics and Market Data Management market is still immature but this
     immaturity presents growth opportunities for FS companies
      India KPO Market
            12                                                                 300
                              KPO Export
                                                                                           Whilst KPO is still a high growth and diversifying industry
            10                                                                 250
                                                                                            area, we believe that most industry predictions from
                              Total FTE's Employed                                          2008-2009 will be revised down significantly
              8                                                                200         The majority of large capital markets banks have
                                                                                            established either a captive or outsourced capability for
              6                                                                150          some basic research functions
              4                                                                100         Competition has intensified in this sector as niche
                                                                                            players have been increasingly challenged by the major
              2                                                                50           BPO providers who are growing or acquiring KPO
                                                                                            capabilities
              0                                                                0
                  2006-07     2007-08      2008-09    2009-10      2010-11
                                                                                               e.g. Cognizant bought out UBS’ captive as part of a
                                                                                                wider delivery centre acquisition
     Bank/In-House Research      Traditional BPO Firm with
                                                                                           India has been the most common destination for KPO
     Department                  Expansion to KPO               Professional KPO Firm
     Goldman Sachs               Progeon                        Evalueserve                 services but increasingly Philippines, China, Ireland and
     Morgan Stanley              Genpact                        Amba Research               Mexico are emerging as alternative destinations
     JP Morgan                   WNS                            Irevna
     UBS                         Nipuna                         Copal Partners                 Citi – Expanding KPO operations in Philippines by
     Deutsche Bank               Office Tiger                   Aranca
     SAP                         EXL                            Lexadigm                        30% (2009)
     GE                          Wipro                          IP Pro
     Intellevate                 Accenture                      Roc Search                     Credit Suisse captive services in Poland (Wroclaw)
     IBM                         Mphasis                        Market Rx
     DataMonitor                 Infosvs                        Inductis


11                                                                                                                                           ©Elix-IRR Ltd
WHAT: Future Trends in KPO

       Diversification of research services - Product structuring, end-to-end research
        production
       Growth of legal offshoring for FS
       KPO is BPO - most KPO processes become integrated into wider BPO capabilities,
        not viewed as distinct discipline
       Major BPO outsourcers cannibalise KPO specialists




1                                                                               Copyright Elix-IRR Ltd
Major activity
 HOW: Operating Model                                                                                                  areas

 ‘More of the Same’ - Outsourcing and offshoring growth 2008-10 has been along more
 mature / considered lower-risk models. Most major players maintain a ‘mixed portfolio’ of
 operating models in ITO / BPO

                                        Prevalent FS Sourcing Operating Models
           Captives        Dedicated         Labour    Out -Tasking            Managed            Transformational   Commercialise
                            Service       Augmentation                          Service              Outsource          Assets
                            Centre


     ITO



            BPO
     BPO



 KPO



           NOTE: This picture is oversimplified – many banks straddle multiple operating models
13                                                                                                                        ©Elix-IRR Ltd
Major activity
 HOW: Operating Model for ITO                                                                                                                            areas



                                          Prevalent FS Sourcing Operating Models


           Captives    Dedicated        Labour            Out -Tasking    Managed Service   Transformational   Commercialise    As the most mature area of
                                        Augmentation                                        Outsource          Assets
                       Service Centre
                                                                                                                                 outsourcing and offshoring, ITO
                                                                                                                                 demonstrates the broadest spectrum
              DB
                                                                                                                                 of operating models
                                                                                                                                Most major institutions operate a
                                                                                                                                 mixed portfolio of strategies across
                                                                                                                                 ADM and Infrastructure, including:
                                                                                                                                       Captive
                                                                                                                                       Dedicated / co-managed
                                                                                                                                       Managed service
                                                                                                                                Full service outsourcing is most
                                                                                                                                 prevalent in infrastructure services
                                                                                                                                ADM services are still perceived as
                                                                                                                                 core in banking sectors especially and
     Most of the large banks              Significant consolidation to                 UBS and Citi have both sold               retained on a more task or FTE-
     who developed captive                major Indian players such                    Indian IT Delivery Centres to             governed basis
     centres in the last decade           as Wipro, Infosys, TCS,                      Indian Outsourcers                       High level of consolidation to major
     have been increasing the             Cognizant                                    As Indian players try to expand
     scope of these centres to                                                                                                   vendors
                                          Some banks also taking                       into the West, we also see some
     improve onshore / offshore           functions back in house                                                               Invisible outsourcing to software
                                                                                       sale of assets in Europe – e.g.
     ratios– e.g. Deutsche Bank,          from outsourcers – e.g.                      Citi data centre in Dusseldorf to         houses (see next slide)
     Credit Suisse                        Barcap                                       Wipro




14                                                                                                                                                          ©Elix-IRR Ltd
HOW: ‘Invisible’ Sourcing – Software Houses in ADM
     In response to pressures on headcount and IT development budgets, IT divisions are relying
     increasingly on development and support services by 3rd party software houses

     Cause                                         Effect

        FS IT divisions have been set                Use of 3rd party software houses to develop and
         aggressive overall headcount                  support own product – for trading platforms and
         reductions over the last 2-3 years            specialised products it is more difficult to source
                                                       staff on the open market or via basic outsource
        Increased scrutiny of IT consulting and       providers
         development spend                            Leads to creep in discretionary software spend
                                                       (disguised in the short term by amortisation)
        Tighter procurement controls                 IT divisions are unable to develop in-house
                                                       capabilities due to lead times and investment
        Focus on short term cost reductions vs.
                                                       requirements
         Long term capability development
                                                      Typical vendors for Capital Markets banks would
        Perceived risk of giving                      include:
         bespoke/specialist software products to            FS-specific packaged software vendors
         generic outsourcers                                  (MiSys, SunGard)
                                                            Specialist CMB platforms (e.g. Igefi, ION
                                                              Trading)
                                                            ERP giants: Oracle, SAP


15                                                                                                     ©Elix-IRR Ltd
Major activity
  HOW: Operating Model for BPO                                                                                                                              areas


                                                 Prevalent FS Sourcing Operating Models


              Captives   Dedicated      Labour
                         Service Centre Augmentation
                                                          Out -Tasking    Managed Service   Transformational
                                                                                            Outsource
                                                                                                               Commercialise
                                                                                                               Assets
                                                                                                                                Few examples of ground breaking
                                                                                                                                 changes in the BPO space 2008-10;
                                                                                                                                 FS institutions have, as with ITO,
FAO
                                                                                                                                 continued to leverage existing models
                                                                                                                                 in trusted locations
                                                                                                                                Those who already have offshore
HRO
                                                                                                                                 delivery centres have been able to
                                                                                                                                 leverage those investments e.g.
                                                                                                                                  Citi has added Procurement / P2P
Procurement
                                                                                                                                     functions to its offshore F&A centre
                                                                                                                                     in Eastern Europe
                 CMB                                                                                                              SocGen have increased the scope
FS Specific
                                                                                                                                     of their HRO in India
                                                                                                                                Back office processes for capital
                                                                                                                                 markets remain dominated by captive
      Capital Markets back office           Majority of banks have                               Deutsche Bank remain            centre solutions
      processing is still mainly            achieved basic offshoring of                         unusual in the BPO             Multi-national banks are looking to
      done by captives                      their HR and F&A functions –                         space having outsourced         leverage their investments in
      Deutsche Bank has started             for example Citi has extended                        the majority of its             processing platforms by selling
      to shift some activities back         the scope of its Eastern Europe                      procurement to
                                            site to take on the majority of                      Accenture. Other players
                                                                                                                                 services to smaller players and hedge
      from HCL to its own
      delivery centre (DBOI) to             basic accounting activities                          have predominantly gone         funds / asset managers
      realise process efficiencies          Full outsourcing of FS specific                      the captive route
      and improved service                  processes is mainly confined to
                                            retail and insurance industries

16                                                                                                                                                           ©Elix-IRR Ltd
Major activity
   HOW: Operating Model for KPO                                                                                                                                areas


                                                Prevalent FS Sourcing Operating Models


              Captives   Dedicated        Labour            Out -Tasking   Managed Service    Transformational   Commercialise
                         Service Centre   Augmentation                                        Outsource          Assets
                                                                                                                                  KPO is the smallest and least mature
                                                                                                                                   area of outsourcing but is growing in
                                                             `cv
                                                                                                                                   popularity as banks try to reduce the
Research and
Analytics                                                                                                                          cost of their research functions in an
                                                                                                                                   effort to reduce cost to service clients
                                                                                                                                  UBS has led the way in building an
                                                                                                                                   offshore analytics function in its Indian
Market Data                                                                                                                        delivery centre but has since spun the
                                                                                                                                   function off to Cognizant
                                                                                                                                  Small outsourcers have gradually
                                                                                                                                   been acquired by larger players such
                                                                                                                                   as Cognizant, TCS and GenPact
                                                                                                                                  Given the nature of these functions
   Growing area for capital                  KPO has ‘jumped’ a                              Given perceived high                  there is little immediate appetite for
   markets banks for                         development stage – as the                      value nature of
   provision of basic                        FTE counts involved are                         processes involved, it is
                                                                                                                                   outsourcing anything more than basic
   investor research to                      typically small, FS institutions                unlikely banks will full              tasks; ‘judgement-based tasks’ remain
   support analysts, and                     have tended to either add into                  outsource research                    largely onshore with high cost analyst
   also management of                        their existing captive centres                  services as this is seen              resources
   market data services                      or go directly to outsource                     as a differentiator
   (library management,                      model
   admin, subscriptions)



  17                                                                                                                                                              ©Elix-IRR Ltd
HOW: Captives in India
     The longevity and effectiveness of the captive offshore centre model continues to generate debate

         Operations in Indian Captive Delivery Centres (2007-09)
                                                                                          Captive centres continue to come
                                                                                           under pressure from large-scale
                                                                                           outsourcers, particularly the Tier 1
                                                                                           Indian players

                                                                                          Both Citi and UBS have disposed of
                                                                                           significant captive assets in the last 3
                                                                                           years

                                                                                          However, as the figure shows, many
                                                                                           companies have continued to
                           Source: Evalueserve – Captives in India, 2009                   leverage their existing captive centres;
          IT; most mature area of outsourcing therefore least change. Even so, more        as a cost-effective method to
           roles have been pushed into existing captives e.g. Deutsche Bank                   increase offshoring with low
          BPO; activity least consistent – some banks have decided that outsourcers
                                                                                              investment (Deutsche Bank)
           are more cost effective (e.g. Morgan Stanley HRO to Hewitt) but those with
                                                                                            to retain control on higher value
           significant offshore delivery have increased offshore ratios (e.g. Citi F&A
                                                                                              functions (Citi)
           and Procurement in Hungary)
                                                                                            to enable the realisation of process
                                                                                              efficiencies in onshore / offshore
          KPO as the newest offering has shown most growth in captive services;
                                                                                              handoffs (BNP Paribas, Deutsche
                Nervousness about outsourcing skills previously seen as core so
                                                                                              Bank )
                   have opted for building captives (e.g. Citi)
                Poor outsourced service quality (e.g. Credit Suisse now manage
                   Irevna directly)

18                                                                                                                         ©Elix-IRR Ltd
HOW: Future Trends

       Future of ‘captive’ and dedicated service centre models uncertain but overall likely to
        decrease (i.e. Few expected ‘new’ captives)

            Trend to exit of captives/co-branding in IT
            Commercialisation of Back Office processing captives for the large banks
            Continued lack of convergence on single strategy


       Service Management capability as a differentiator

            For FS Back Office processing (onshore / offshore integration and streamlining)
            For IT (multi vendor management for value)




1                                                                                              Copyright Elix-IRR Ltd
WHERE: Growth in Major Offshore Geographies
Growth in outsourcing revenues ($B 2008-10)
 E. Europe                                                      China
                                                                                              Major outsourcing centres have
                                                                                               continued to grow over the last 3 years
                                                                               14%
                                                                              CAGR
                                                                                              For FS, India is still the dominant
                           45%
                          CAGR                4.2                             6.3     7.1      destination, particularly for ITO services
                                                                   5.5
           2
                            2.7                                                               However E. Europe has become
                                                                                               increasingly prevalent,
                                                                                                     Basic BPO (F&A – Citi,
        2008              2009             2010E                  2008        2009   2010E              Procurement – Deutsche Bank,
                                                                                                        Citi)
                                                                                                     ITO – BarCap new CoE in Kiev,
                                                                                                        Ukraine
                                                                                              Philippines is increasingly popular for
                                                                                               front line support, especially in SE Asia
                                                                                               due to strong English language
     India                                                      Philippines                    capabilities relative to India or China and
                                                                                               low labour cost
                                                                                              China is comparatively unexploited by
                                                                               34%    11       FS – whilst most major banks have
                           38%                                                CAGR
                          CAGR                 21                  6.1         7               some offshoring there, this is largely
          11                15
                                                                                               confined to the support of Asian
                                                                                               business units (e.g. Hong Kong)
        2008              2009             2010E                  2008        2009   2010E
Sources: Everest (10), KPMG (09), NASSCOM (09), McKinsey (08)


20                                                                                                                            ©Elix-IRR Ltd
WHERE: The Rise of Nearshoring
     Secondary locations in home countries or locations in nearby countries with lower labour
     and real estate costs
     Nearshore site examples                    Rationale

                 USA
                                                  To maintain service quality and proximity of
        New Jersey – multiple                     management for ‘higher touch’ or sensitive services
        Colorado – Wells Fargo                    and processes benefitting from:
        Florida – Citi, Deutsche Bank                  Language
        Texas - Amex                                   Culture
        Canada - Citi, Deutsche Bank, Morgan           Lower knowledge transfer costs and attrition
         Stanley                                          rates
                  UK                                    Easy to ‘parachute in’ management
                                                  Citi has invested significantly in its Belfast centre to
        Belfast (N. Ireland) - Citi               take advantage of significant UK government
        Dublin (ROI) - multiple                   subsidies provided, temporarily putting arbitrage on
        Edinburgh – RBS, HBOS                     a par with medium cost offshore sites such as
        Derby – Citi                              Prague
        Birmingham – Deutsche Bank               Major Indian vendors are now trying to enter this
        Newcastle – Tesco Bank                    space, buying data centres and other sites in W.
                                                   Europe and US – the objective is to compete on
                                                   service with major outsourcers such as IBM,
                                                   Accenture and HP
21                                                                                                    ©Elix-IRR Ltd
WHERE: Emerging & Niche Delivery Centres
     South America
      Mexico, Costa Rica, Panama: Popular for BPO and also call centres for Spanish
       language services
      Chile, Colombia, Argentina; Spanish-language services to US and Spain (e.g. Citi
       Delivery Centre in Colombia) - Chile in particular is viewed as a stable environment
       without the hyperinflation issues previously seen in Argentina and Brazil
      Uruguay – niche BPO provider for the banking industry in Montevideo
      Brazil: Growing as an IT service provider, particularly Curitiba (‘Silicon Valley of
       South America’) but the majority of services are still consumed by the domestic
       market due to language issues

Africa and Middle East
 South Africa is popular for BPO from the UK due to language and time zone (e.g.
   Morgan Stanley asset management). Seen as the FS centre for Africa but has infra-
   structure and security concerns
 Egypt is the leading emerging outsourcing provider in Northern Africa
 Morocco, Tunisia and Algeria are developing language specific offshoring capabilities
   for the French market, largely in the contact centre space – (e.g. SocGen, BNPP)
 Jordan has grown as an offshore centre for Middle Eastern / Arabic businesses – solid
   ITO capabilities though limited talent pool and language constraints

22                                                                                            ©Elix-IRR Ltd
WHERE: Future Trends

       Nearshore growth (e.g. US/UK Tier 2 locations) to continue
       Rise of emerging locations such in SE Asia (Vietnam, Indonesia) and N. Africa
        (Egypt)as lower cost alternative to India and E. Europe
       ‘Double’ offshoring – Indian centres to offshore own operations to lower cost
        centers




1                                                                                 Copyright Elix-IRR Ltd
WHO: Selection of Key Activities by Institution

                 Sale of Indian Service Centre to Cognizant

                 Consolidation of ADM to major Indian players
                 Sale of Indian IT captive (2008) and German data centre (2010, in
                  progress) to Wipro, Sale of BPO captive to TCS (2008)
                 Continued offshoring of F&A and Procurement to its Budapest delivery
                  centre

                 Renegotiation of 7 year deal with IBM for infrastructure services
                  (mainframe, midrange)
                 Integration of infrastructure outsourcing deals for MS and Smith Barney
                  merger
                 Global Managed Service outsourcing of Networks to Verizon (2009)

                 Aggressive offshoring of Equities trade processing functions to India
                 Some outsourced BPO processes brought back in-house (from HCL
                  service to DB captive in India) to improve service and efficiency

                 Transformational infrastructure outsource with Microsoft and HP to
                  leverage cloud computing capabilities and drive down costs (first for FS
                  industry)
24                                                                                        ©Elix-IRR Ltd
WHO: Deal Profiles Index

     1.   UBS-Cognizant sale of Indian Service Centre

     2.   Morgan Stanley infrastructure deal with IBM

     3.   Citi Indian BPO captive sale to TCS

     4.   American Express cloud computing deal

     5.   Zurich Financial Services Infrastructure outsource

     6.   Barclay’s exit of Accenture ADM contract

     7.   iPSL JV renewal by HSBC, Lloyds TSB and Barclays




25                                                             ©Elix-IRR Ltd
WHO: UBS-Cognizant Sale of Indian Service Centre
       Company                                 Summary
                                                UBS disposed of its Indian Service Centre to
                                                 Cognizant
                                                Services include ITO (remote infrastructure
                                                 management), BPO (Wealth Management and
                                                 Asset Management back office processes), and
                                                 KPO (research and analytics for the Investment
                                                 Bank – c. 50FTEs)
       Scope
                                                Stated objectives of UBS are to :
       2,000 FTEs
                                                      Reduce time-to-market
       Multi-Year
                                                      Expand service delivery
       ITO, BPO, KPO
                                                      Enhance productivity, operational
       Dedicated service centre operated by           efficiency and quality
        outsourcer


       Location                                Provider
       Hyderabad, India




26                                                                                              ©Elix-IRR Ltd
WHO: Morgan Stanley Infrastructure Deal With IBM
       Company                           Summary
                                          IBM provide utility infrastructure services to
                                           Morgan Stanley’s Individual Investor Group
                                           and Discover Financial Services.
                                          Deal is a renegotiation of 2004 contract
                                          IT services are provided by grid computing from
                                           IBM’s data centres on an ‘on demand‘ pricing
       Scope                               model providing MS with greater flexibility as
                                           consumption changes
       2,000 FTEs
                                          Applications previously run on mainframes will
       $575m contract value (est.)        now be provided on a grid computing basis,
                                           and is paid for on a usage basis which MS
       5 year extension                   claims will save $millions p.a.
       ITO and helpdesk                  IBM have also been selected to help MS
                                           integrate the IT infrastructure of the Smith
       Managed Service                    Barney business recently acquired from
                                           Citigroup

       Location                          Provider
       Various (IBM datacentres) inc.
             UK
             USA



27                                                                                          ©Elix-IRR Ltd
WHO: Citi BPO Captive Sale to TCS
       Company                                         Summary
                                                        Citi sale of their BPO subsidiary, Citi Global
                                                         Services Limited (CGSL), based in Mumbai
                                                        Includes multiple FS specific processes across
                                                         Citi’s retail and capital markets businesses
                                                        One of the largest captive offshore centres in
                                                         existence at over 12,000 FTEs
       Scope                                            Citi released $500m in cash to help its balance
       12,000 FTEs                                      sheet and capital ratios

       $2.5bn contract value (est.), TCS paid $505m    Citi has committed to at least $2.5bn in
        for the CGSL business                            revenues over 10 years –revenues at time of
                                                         sale were c.$280m per year
       10 year contract (2008-2018)
                                                        Continuation of Citi’s strategy to divest captives
       FS specific BPO                                  – previously sold CGIS IT India delivery centre
                                                         to Wipro
       Dedicated service centre

       Location                                        Provider
       India - Mumbai




28                                                                                                        ©Elix-IRR Ltd
WHO: American Express Cloud Computing Deal
       Company                                         Summary
                                                        HP EDS is managing the American Express
                                                         end-user desktop computing environment and
                                                         its global voice and data networks
                                                        EDS will provide on-site services for about
                                                         60,000 employees in more than 130 countries
                                                        In addition, HP and American Express have
       Scope                                             partnered with Microsoft to deliver cloud
                                                         computing technologies for Amex - Microsoft’s
       $125m contract value                             Business Productivity Online Services - which
                                                         could revolutionise how infrastructure services
       5 year deal (2009-2014)                          are consumed and charged for and dramatically
                                                         reduce costs.
       Infrastructure services, including cloud
        computing services                              This will also serve as the test case for many
                                                         FS institutions nervous about security and
       Transformational outsourcing                     reliability issues associated with the new
                                                         technology

       Location                                        Provider
       Global – 130 countries
       Remote management services will be from EDS’
        offshore centres



29                                                                                                        ©Elix-IRR Ltd
WHO: Zurich Financial Services to CSC
      Company                                           Summary
                                                         CSC provide data centre and IT infrastructure
                                                          managed services to Zurich Financial Services
                                                          (ZFS).
                                                         CSC support ZFS’s global service desk, local
                                                          on-site support and software packaging.
                                                         Relationship between ZFS and CSC dates back
      Scope                                               to 2004.

      1,000 FTEs                                        The contract is designed to transform ZFS's
                                                          existing data centre environment into a fully
      $2.9bn contract value (est.)                       modernised, flexible and highly virtualized
                                                          operation.
      11 year contract (2009-2020)
                                                         Depending on the country specific agreements
      ITO, Infrastructure                                entered into, up to 1,000 ZFS employees will
                                                          potentially move to CSC during the first half of
      Managed Service                                    2010.


      Location                                          Provider
      Various - CSC will cover the group’s IT
       operations in the UK, US, Canada, Switzerland,
       Germany, Italy and Spain.




30                                                                                                        ©Elix-IRR Ltd
WHO: Barclays and Accenture (Non Renewal of Deal)
      Company                                       Summary
                                                     Barclays opted against the renewal of their
                                                      existing AD outsourcing deal with Accenture.
                                                     Barclays have decided to bring several
                                                      outsourced functions back in-house recently
                                                           Ended outsourcing deals with EDS and
                                                            Siemens in 2006 & 2008 respectively
      Scope                                                Ended Getronics desktop support
      230 FTEs                                             contract in 2009

      £400m contract value (est.)                   Barclays looking to improve resource flexibility
                                                      and lower costs associated with developing and
      6 year contract terminated (2004-2010)         maintaining software applications.

      ITO, Application Development                  Accenture still being used by Barclays as they
                                                      continue to provide consulting and IT solution
      Captive – insourcing of outsourced service     services.


      Location                                      Provider (terminated)
      Global – onshore and offshore delivery
       resources




31                                                                                                   ©Elix-IRR Ltd
WHO: Future Trends

       Indian players (Wipro, TCS, Infosys, Cognizant etc) to become global players to
        challenge established players such as Accenture, IBM, HP
       Niche outsourcers (e.g. KPO) to be subsumed into scale players




1                                                                                  Copyright Elix-IRR Ltd
APPENDIX




33              ©Elix-IRR Ltd
Further Information Available Upon Request
     Below is a screenshot example of our detailed report on outsourcing and offshoring
     transactions available upon request:




     Sources: DataMonitor Knowledge Center, 2010, Press search, BusinessWeek, Elix-IRR client experience, Pillsbury Global Sourcing client experience

     For interest in viewing this additional report, please contact us at: info@elix-irr.com

34                                                                                                                                              ©Elix-IRR Ltd
Contact Us
     For further information on the research, please contact the following persons at Elix-IRR:

     •    Gerard Soames
          Partner
          Tel: +44 (0) 208 123 3858
          Email: gerard.soames@elix-irr.com

     •    Anthony Potter
          Principal
          Tel: +44 (0) 208 1231687
          Email: anthony.potter@elix-irr.com


     Elix-IRR is a Sourcing Advisory and consulting firm, with offices in London and New York, focused on providing
     business support through the entire sourcing lifecycle for large-scale outsourcing and other complex sourcing
     transactions. Elix-IRR combines technical, operational and supply-chain capabilities, supplemented by extensive
     outsourcing advisory operational experience across all aspects of the sourcing process. With deep experience in the
     buy-side, sell-side, legal and advisory aspects of sourcing initiatives we provide high-impact services to FTSE 100/
     Fortune 500 and middle-market clients across the complex strategic sourcing landscape and guide our clients in making
     the right supplier choices.


35                                                                                                                 ©Elix-IRR Ltd

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Elix Irr Research Trends In Fs Outsourcing V2.0

  • 1. Trends in FS Outsourcing & Offshoring 2008-2010 September 2010 Version 2.0 ©Elix-IRR Ltd
  • 2. Index Chapter Page 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION 4 3. WHAT • Overall Growth in BPO, ITO and KPO Services 5 • The FS Industry is the Biggest Consumer of Offshore Services 6 • ITO Trends in FS 7-8 • BPO Trends in FS 9-10 • KPO Trends in FS 11-12 4. HOW • Operating Model 13 • Operating Model for ITO 14 • ‘Invisible’ Sourcing – Software Houses in ADM 15 • Operating Model for BPO 16 • Operating Model for KPO 17 • Captives in India 18 • Future Trends 19 5. WHERE • Growth in Major Offshore Geographies 20 • The Rise of Nearshoring 21 • Emerging & Niche Delivery Centres 22 • Future Trends 23 5. WHO • Selection of Key Activities by Institution 24 • Deal Profiles 25-31 • Future Trends 32 6. APPENDIX • Further Information Available Upon Request 34 • Contact Us 35 2 ©Elix-IRR Ltd
  • 3. EXECUTIVE SUMMARY: Outsourcing Trends in the FS Industry  Financial Services (FS) accounts for almost a third of all offshore services, The FS industry is outsourced and captive the largest user of  ITO and BPO still represent the bulk of the outsourcing activity, but the frequency and offshore services and awareness of KPO opportunities within FS companies is growing usage continues to  While overall offshoring and outsourcing has continued to grow, BPO outsourcing has grow faltered in last 2-3 years – for example, Financial services companies put more BPO deals on hold in 2009 than any other sector (Morrison Foerster, 2010)  Average size of outsourcing transactions has declined in last 3 years  Most FS companies now maintain a ‘multi-sourcing’ approach to ITO and BPO Operating model  Existing captive centres continue to be exploited by those that have kept them but diversification several high profile examples of banks exiting the captive market (Citi, UBS) continues but overall  Few new captives expected – FS companies preferring to outsource or co-develop trend away from Centres of Excellence (CoE) with 3rd parties (e.g. Barcap in Kiev) captives  Noticeable examples of banks in-sourcing tasks in both BPO and ITO space – DB from HCL, Barclays from Accenture - point to continued dissatisfaction with outsourcing services  For FS, India is still the dominant destination, particularly for ITO services, however, Increased location Eastern Europe has become increasingly prevalent for ITO and BPO diversification,  Significant increase in use of nearshore sites in US (Florida, Carolina, Texas) and UK (N. especially to Ireland, Scotland) for processes considered high value or high risk in the BPO and ITO nearshore space, or where data protection regulation prevents full offshoring  Emerging offshore centres in China, SE Asia, S America and Africa expected to play more significant role in next 3-5 years as arbitrage is eroded by inflation for traditional sites Sources: Elix-IRR analysis, DataMonitor 2010, TPI 2009., press releases 3 Copyright Elix-IRR Ltd
  • 4. Introduction This analysis takes the form of:  An overview of the trends in outsourcing and offshoring by major financial institutions in the last 3 years, covering the following dimensions  What (functions outsourced / offshored)  How (form of offshoring and outsourcing)  Where (popular and emerging locations for delivery)  Who (summary of major outsourcing transactions by major Financial Services (FS) players and outsourcers)  Supporting data for the current outsourcing landscape for the FS Industry 4 ©Elix-IRR Ltd
  • 5. WHAT: Overall Growth in BPO, ITO and KPO services FS companies have continued to outsource and offshore throughout the downturn though at a slower rate than in previous years, mirroring the broader outsourcing market Growth in Offshore Services, 2007-2010E  The IDC reports that outsourced offshoring $B generated $30 billion in revenues and had grown 300.0 by 25% during 2007-09 26% 250.0 CAGR  However, most activity has been an extension of existing deals or services – relatively few major new transactions 200.0 KPO (58% CAGR)  Datamonitor reports that the value of new 150.0 ITO offshoring deals signed in the last quarter of (10% CAGR) 2008 fell by 38%, when compared to the BPO 100.0 (29% CAGR) previous year  NASSCOM, the Indian software association, 50.0 revised offshoring growth downwards for the 2009 period - 2007 2010 E Source: Elix-IRR analysis of OECD, Gartner and BCG data2008--2009 5 ©Elix-IRR Ltd
  • 6. WHAT: The FS Industry is the Biggest Consumer of Offshore Services Offshore Services Consumption, 2009 Business Services, 5% Pharmaceutical & Media & Entertainment, Financial  FS accounts for almost a third of all offshore services, Healthcare, 5% Services, 32% Retail, 5% 3% outsourced and captive Travel & Transport, 7%  Over 75% of FS institutions are outsourcing  almost 40% of FS institutions are outsourcing Energy, 11% across multiple domains Manufacturing, Telecoms, 12% 20% Source: CGGC Study, 2010  the remaining 25% of FS institutions not Offshoring Activity Survey of FS Institutions outsourcing are predominantly niche players in Other (inc. private banking and insurance IT KPO), 8% (Infrastructure, Combination of ADM), 13% Back Office, IT and/or Other,  ITO and BPO still represent the bulk of the activity but 38% the frequency and awareness of Knowledge Process Outsourcing opportunities within Financial Services companies is now significant (8% of respondents to the Deloitte study) Back Office (HR, F&A, Procurement Not aware of etc), 15% any, 26% Source: Deloitte study on financial institutions, 2008 6 ©Elix-IRR Ltd
  • 7. WHAT: ITO Trends in Financial Services ITO remains a key cost lever for FS but consolidation and optimisation has driven much of recent activity Change in the use of nearshore and offshore capability for the FS Sector, 2009 Demand for IT outsourcing and offshoring has remained strong and is growing for the FS industry across all major Western European markets ADM  e.g. JP Morgan increased outsourcing to India by 25% to $400mil p.a.  Barclays – creation of IT CoE in Kiev, Ukraine Use of nearshore locations has increased for higher value IT tasks  Growth of IT delivery centres in low cost US locations e.g. Texas, Florida and Virginia End User Mgt  Citi – expansion of Belfast (N. Ireland) delivery centre Basic services such as call centre and remote infrastructure management offshoring are reaching saturation Infrastructure High level of vendor consolidation to top tier Indian players by FS institutions in order to:  Reduce costs by leveraging scale while maintaining service quality  Mitigate risk / exposure to small vendors  e.g. Citi RightSourcing preferred vendor program Source: Equa Terra – Trends in FS Industry across W. Europe, 2009 7 ©Elix-IRR Ltd
  • 8. WHAT: Future Trends in ITO  Infrastructure: Cloud computing as next wave of Infrastructure sourcing – removing the assets from the institutions  ADM: Moving up the value chain for AD – Business requirements definition and design offshoring and outsourcing  Service Management: New standards and service models for ITO where current models are perceived as failing 1 Copyright Elix-IRR Ltd
  • 9. WHAT: BPO Trends in Financial Services Overall BPO slowed in the FS sector, but new opportunities in FS specific process offshoring are catching up with the more traditional BPO functions BPO Adoption* by Functional Area in FS  Industry-wide, post 2008 the market for offshoring BPO has struggled. For 2009, the BPO market’s total contract value 60% fell 38% to $18.5 bn, its lowest level since 2001 (TPI, 2009) 50%  Financial services companies put more BPO deals on hold in 2009 than any other sector (Morrison Foerster, 2010) 38% 36%  However, growth is forecast to resume from 2010 onwards - the BPO market is forecast to hit $450bn by 2012 (Nelson- Hall,2009)  As organisational confidence grows ‘higher value’ functions are increasingly being considered for outsourcing / offshoring (Everest), e.g. 4%  Performance management for HRO  Management reporting and analysis for F&A  FS specific processes were increasingly targeted as an offshoring opportunity by major players across this period *Note: % of respondents in the survey who outsource some or all of this function Source: BPO Trends in FS Industry, Equaterra 2008 9 ©Elix-IRR Ltd
  • 10. WHAT: Future Trends in BPO  BPO - FS Specific  Expansion into Front & Middle Office functions  Commercialising Back Office processing engines – major banks as service providers  Move back onshore for failing functions – potentially some institutional client service  BPO – Generic  Procurement outsourcing growth - separation of Strategic Sourcing and Fulfilment functions  Accessing improved ERP system capabilities in the marketplace  F&A - management reporting and analysis 1 Copyright Elix-IRR Ltd
  • 11. WHAT: KPO Trends in Financial Services The Research, Analytics and Market Data Management market is still immature but this immaturity presents growth opportunities for FS companies India KPO Market 12 300 KPO Export  Whilst KPO is still a high growth and diversifying industry 10 250 area, we believe that most industry predictions from Total FTE's Employed 2008-2009 will be revised down significantly 8 200  The majority of large capital markets banks have established either a captive or outsourced capability for 6 150 some basic research functions 4 100  Competition has intensified in this sector as niche players have been increasingly challenged by the major 2 50 BPO providers who are growing or acquiring KPO capabilities 0 0 2006-07 2007-08 2008-09 2009-10 2010-11  e.g. Cognizant bought out UBS’ captive as part of a wider delivery centre acquisition Bank/In-House Research Traditional BPO Firm with  India has been the most common destination for KPO Department Expansion to KPO Professional KPO Firm Goldman Sachs Progeon Evalueserve services but increasingly Philippines, China, Ireland and Morgan Stanley Genpact Amba Research Mexico are emerging as alternative destinations JP Morgan WNS Irevna UBS Nipuna Copal Partners  Citi – Expanding KPO operations in Philippines by Deutsche Bank Office Tiger Aranca SAP EXL Lexadigm 30% (2009) GE Wipro IP Pro Intellevate Accenture Roc Search  Credit Suisse captive services in Poland (Wroclaw) IBM Mphasis Market Rx DataMonitor Infosvs Inductis 11 ©Elix-IRR Ltd
  • 12. WHAT: Future Trends in KPO  Diversification of research services - Product structuring, end-to-end research production  Growth of legal offshoring for FS  KPO is BPO - most KPO processes become integrated into wider BPO capabilities, not viewed as distinct discipline  Major BPO outsourcers cannibalise KPO specialists 1 Copyright Elix-IRR Ltd
  • 13. Major activity HOW: Operating Model areas ‘More of the Same’ - Outsourcing and offshoring growth 2008-10 has been along more mature / considered lower-risk models. Most major players maintain a ‘mixed portfolio’ of operating models in ITO / BPO Prevalent FS Sourcing Operating Models Captives Dedicated Labour Out -Tasking Managed Transformational Commercialise Service Augmentation Service Outsource Assets Centre ITO BPO BPO KPO NOTE: This picture is oversimplified – many banks straddle multiple operating models 13 ©Elix-IRR Ltd
  • 14. Major activity HOW: Operating Model for ITO areas Prevalent FS Sourcing Operating Models Captives Dedicated Labour Out -Tasking Managed Service Transformational Commercialise  As the most mature area of Augmentation Outsource Assets Service Centre outsourcing and offshoring, ITO demonstrates the broadest spectrum DB of operating models  Most major institutions operate a mixed portfolio of strategies across ADM and Infrastructure, including:  Captive  Dedicated / co-managed  Managed service  Full service outsourcing is most prevalent in infrastructure services  ADM services are still perceived as core in banking sectors especially and Most of the large banks Significant consolidation to UBS and Citi have both sold retained on a more task or FTE- who developed captive major Indian players such Indian IT Delivery Centres to governed basis centres in the last decade as Wipro, Infosys, TCS, Indian Outsourcers  High level of consolidation to major have been increasing the Cognizant As Indian players try to expand scope of these centres to vendors Some banks also taking into the West, we also see some improve onshore / offshore functions back in house  Invisible outsourcing to software sale of assets in Europe – e.g. ratios– e.g. Deutsche Bank, from outsourcers – e.g. Citi data centre in Dusseldorf to houses (see next slide) Credit Suisse Barcap Wipro 14 ©Elix-IRR Ltd
  • 15. HOW: ‘Invisible’ Sourcing – Software Houses in ADM In response to pressures on headcount and IT development budgets, IT divisions are relying increasingly on development and support services by 3rd party software houses Cause Effect  FS IT divisions have been set  Use of 3rd party software houses to develop and aggressive overall headcount support own product – for trading platforms and reductions over the last 2-3 years specialised products it is more difficult to source staff on the open market or via basic outsource  Increased scrutiny of IT consulting and providers development spend  Leads to creep in discretionary software spend (disguised in the short term by amortisation)  Tighter procurement controls  IT divisions are unable to develop in-house capabilities due to lead times and investment  Focus on short term cost reductions vs. requirements Long term capability development  Typical vendors for Capital Markets banks would  Perceived risk of giving include: bespoke/specialist software products to  FS-specific packaged software vendors generic outsourcers (MiSys, SunGard)  Specialist CMB platforms (e.g. Igefi, ION Trading)  ERP giants: Oracle, SAP 15 ©Elix-IRR Ltd
  • 16. Major activity HOW: Operating Model for BPO areas Prevalent FS Sourcing Operating Models Captives Dedicated Labour Service Centre Augmentation Out -Tasking Managed Service Transformational Outsource Commercialise Assets  Few examples of ground breaking changes in the BPO space 2008-10; FS institutions have, as with ITO, FAO continued to leverage existing models in trusted locations  Those who already have offshore HRO delivery centres have been able to leverage those investments e.g.  Citi has added Procurement / P2P Procurement functions to its offshore F&A centre in Eastern Europe CMB  SocGen have increased the scope FS Specific of their HRO in India  Back office processes for capital markets remain dominated by captive Capital Markets back office Majority of banks have Deutsche Bank remain centre solutions processing is still mainly achieved basic offshoring of unusual in the BPO  Multi-national banks are looking to done by captives their HR and F&A functions – space having outsourced leverage their investments in Deutsche Bank has started for example Citi has extended the majority of its processing platforms by selling to shift some activities back the scope of its Eastern Europe procurement to site to take on the majority of Accenture. Other players services to smaller players and hedge from HCL to its own delivery centre (DBOI) to basic accounting activities have predominantly gone funds / asset managers realise process efficiencies Full outsourcing of FS specific the captive route and improved service processes is mainly confined to retail and insurance industries 16 ©Elix-IRR Ltd
  • 17. Major activity HOW: Operating Model for KPO areas Prevalent FS Sourcing Operating Models Captives Dedicated Labour Out -Tasking Managed Service Transformational Commercialise Service Centre Augmentation Outsource Assets  KPO is the smallest and least mature area of outsourcing but is growing in `cv popularity as banks try to reduce the Research and Analytics cost of their research functions in an effort to reduce cost to service clients  UBS has led the way in building an offshore analytics function in its Indian Market Data delivery centre but has since spun the function off to Cognizant  Small outsourcers have gradually been acquired by larger players such as Cognizant, TCS and GenPact  Given the nature of these functions Growing area for capital KPO has ‘jumped’ a Given perceived high there is little immediate appetite for markets banks for development stage – as the value nature of provision of basic FTE counts involved are processes involved, it is outsourcing anything more than basic investor research to typically small, FS institutions unlikely banks will full tasks; ‘judgement-based tasks’ remain support analysts, and have tended to either add into outsource research largely onshore with high cost analyst also management of their existing captive centres services as this is seen resources market data services or go directly to outsource as a differentiator (library management, model admin, subscriptions) 17 ©Elix-IRR Ltd
  • 18. HOW: Captives in India The longevity and effectiveness of the captive offshore centre model continues to generate debate Operations in Indian Captive Delivery Centres (2007-09)  Captive centres continue to come under pressure from large-scale outsourcers, particularly the Tier 1 Indian players  Both Citi and UBS have disposed of significant captive assets in the last 3 years  However, as the figure shows, many companies have continued to Source: Evalueserve – Captives in India, 2009 leverage their existing captive centres;  IT; most mature area of outsourcing therefore least change. Even so, more  as a cost-effective method to roles have been pushed into existing captives e.g. Deutsche Bank increase offshoring with low  BPO; activity least consistent – some banks have decided that outsourcers investment (Deutsche Bank) are more cost effective (e.g. Morgan Stanley HRO to Hewitt) but those with  to retain control on higher value significant offshore delivery have increased offshore ratios (e.g. Citi F&A functions (Citi) and Procurement in Hungary)  to enable the realisation of process efficiencies in onshore / offshore  KPO as the newest offering has shown most growth in captive services; handoffs (BNP Paribas, Deutsche  Nervousness about outsourcing skills previously seen as core so Bank ) have opted for building captives (e.g. Citi)  Poor outsourced service quality (e.g. Credit Suisse now manage Irevna directly) 18 ©Elix-IRR Ltd
  • 19. HOW: Future Trends  Future of ‘captive’ and dedicated service centre models uncertain but overall likely to decrease (i.e. Few expected ‘new’ captives)  Trend to exit of captives/co-branding in IT  Commercialisation of Back Office processing captives for the large banks  Continued lack of convergence on single strategy  Service Management capability as a differentiator  For FS Back Office processing (onshore / offshore integration and streamlining)  For IT (multi vendor management for value) 1 Copyright Elix-IRR Ltd
  • 20. WHERE: Growth in Major Offshore Geographies Growth in outsourcing revenues ($B 2008-10) E. Europe China  Major outsourcing centres have continued to grow over the last 3 years 14% CAGR  For FS, India is still the dominant 45% CAGR 4.2 6.3 7.1 destination, particularly for ITO services 5.5 2 2.7  However E. Europe has become increasingly prevalent,  Basic BPO (F&A – Citi, 2008 2009 2010E 2008 2009 2010E Procurement – Deutsche Bank, Citi)  ITO – BarCap new CoE in Kiev, Ukraine  Philippines is increasingly popular for front line support, especially in SE Asia due to strong English language India Philippines capabilities relative to India or China and low labour cost  China is comparatively unexploited by 34% 11 FS – whilst most major banks have 38% CAGR CAGR 21 6.1 7 some offshoring there, this is largely 11 15 confined to the support of Asian business units (e.g. Hong Kong) 2008 2009 2010E 2008 2009 2010E Sources: Everest (10), KPMG (09), NASSCOM (09), McKinsey (08) 20 ©Elix-IRR Ltd
  • 21. WHERE: The Rise of Nearshoring Secondary locations in home countries or locations in nearby countries with lower labour and real estate costs Nearshore site examples Rationale USA  To maintain service quality and proximity of  New Jersey – multiple management for ‘higher touch’ or sensitive services  Colorado – Wells Fargo and processes benefitting from:  Florida – Citi, Deutsche Bank  Language  Texas - Amex  Culture  Canada - Citi, Deutsche Bank, Morgan  Lower knowledge transfer costs and attrition Stanley rates UK  Easy to ‘parachute in’ management  Citi has invested significantly in its Belfast centre to  Belfast (N. Ireland) - Citi take advantage of significant UK government  Dublin (ROI) - multiple subsidies provided, temporarily putting arbitrage on  Edinburgh – RBS, HBOS a par with medium cost offshore sites such as  Derby – Citi Prague  Birmingham – Deutsche Bank  Major Indian vendors are now trying to enter this  Newcastle – Tesco Bank space, buying data centres and other sites in W. Europe and US – the objective is to compete on service with major outsourcers such as IBM, Accenture and HP 21 ©Elix-IRR Ltd
  • 22. WHERE: Emerging & Niche Delivery Centres South America  Mexico, Costa Rica, Panama: Popular for BPO and also call centres for Spanish language services  Chile, Colombia, Argentina; Spanish-language services to US and Spain (e.g. Citi Delivery Centre in Colombia) - Chile in particular is viewed as a stable environment without the hyperinflation issues previously seen in Argentina and Brazil  Uruguay – niche BPO provider for the banking industry in Montevideo  Brazil: Growing as an IT service provider, particularly Curitiba (‘Silicon Valley of South America’) but the majority of services are still consumed by the domestic market due to language issues Africa and Middle East  South Africa is popular for BPO from the UK due to language and time zone (e.g. Morgan Stanley asset management). Seen as the FS centre for Africa but has infra- structure and security concerns  Egypt is the leading emerging outsourcing provider in Northern Africa  Morocco, Tunisia and Algeria are developing language specific offshoring capabilities for the French market, largely in the contact centre space – (e.g. SocGen, BNPP)  Jordan has grown as an offshore centre for Middle Eastern / Arabic businesses – solid ITO capabilities though limited talent pool and language constraints 22 ©Elix-IRR Ltd
  • 23. WHERE: Future Trends  Nearshore growth (e.g. US/UK Tier 2 locations) to continue  Rise of emerging locations such in SE Asia (Vietnam, Indonesia) and N. Africa (Egypt)as lower cost alternative to India and E. Europe  ‘Double’ offshoring – Indian centres to offshore own operations to lower cost centers 1 Copyright Elix-IRR Ltd
  • 24. WHO: Selection of Key Activities by Institution Sale of Indian Service Centre to Cognizant  Consolidation of ADM to major Indian players  Sale of Indian IT captive (2008) and German data centre (2010, in progress) to Wipro, Sale of BPO captive to TCS (2008)  Continued offshoring of F&A and Procurement to its Budapest delivery centre  Renegotiation of 7 year deal with IBM for infrastructure services (mainframe, midrange)  Integration of infrastructure outsourcing deals for MS and Smith Barney merger  Global Managed Service outsourcing of Networks to Verizon (2009)  Aggressive offshoring of Equities trade processing functions to India  Some outsourced BPO processes brought back in-house (from HCL service to DB captive in India) to improve service and efficiency  Transformational infrastructure outsource with Microsoft and HP to leverage cloud computing capabilities and drive down costs (first for FS industry) 24 ©Elix-IRR Ltd
  • 25. WHO: Deal Profiles Index 1. UBS-Cognizant sale of Indian Service Centre 2. Morgan Stanley infrastructure deal with IBM 3. Citi Indian BPO captive sale to TCS 4. American Express cloud computing deal 5. Zurich Financial Services Infrastructure outsource 6. Barclay’s exit of Accenture ADM contract 7. iPSL JV renewal by HSBC, Lloyds TSB and Barclays 25 ©Elix-IRR Ltd
  • 26. WHO: UBS-Cognizant Sale of Indian Service Centre Company Summary  UBS disposed of its Indian Service Centre to Cognizant  Services include ITO (remote infrastructure management), BPO (Wealth Management and Asset Management back office processes), and KPO (research and analytics for the Investment Bank – c. 50FTEs) Scope  Stated objectives of UBS are to :  2,000 FTEs  Reduce time-to-market  Multi-Year  Expand service delivery  ITO, BPO, KPO  Enhance productivity, operational  Dedicated service centre operated by efficiency and quality outsourcer Location Provider  Hyderabad, India 26 ©Elix-IRR Ltd
  • 27. WHO: Morgan Stanley Infrastructure Deal With IBM Company Summary  IBM provide utility infrastructure services to Morgan Stanley’s Individual Investor Group and Discover Financial Services.  Deal is a renegotiation of 2004 contract  IT services are provided by grid computing from IBM’s data centres on an ‘on demand‘ pricing Scope model providing MS with greater flexibility as consumption changes  2,000 FTEs  Applications previously run on mainframes will  $575m contract value (est.) now be provided on a grid computing basis, and is paid for on a usage basis which MS  5 year extension claims will save $millions p.a.  ITO and helpdesk  IBM have also been selected to help MS integrate the IT infrastructure of the Smith  Managed Service Barney business recently acquired from Citigroup Location Provider  Various (IBM datacentres) inc.  UK  USA 27 ©Elix-IRR Ltd
  • 28. WHO: Citi BPO Captive Sale to TCS Company Summary  Citi sale of their BPO subsidiary, Citi Global Services Limited (CGSL), based in Mumbai  Includes multiple FS specific processes across Citi’s retail and capital markets businesses  One of the largest captive offshore centres in existence at over 12,000 FTEs Scope  Citi released $500m in cash to help its balance  12,000 FTEs sheet and capital ratios  $2.5bn contract value (est.), TCS paid $505m  Citi has committed to at least $2.5bn in for the CGSL business revenues over 10 years –revenues at time of sale were c.$280m per year  10 year contract (2008-2018)  Continuation of Citi’s strategy to divest captives  FS specific BPO – previously sold CGIS IT India delivery centre to Wipro  Dedicated service centre Location Provider  India - Mumbai 28 ©Elix-IRR Ltd
  • 29. WHO: American Express Cloud Computing Deal Company Summary  HP EDS is managing the American Express end-user desktop computing environment and its global voice and data networks  EDS will provide on-site services for about 60,000 employees in more than 130 countries  In addition, HP and American Express have Scope partnered with Microsoft to deliver cloud computing technologies for Amex - Microsoft’s  $125m contract value Business Productivity Online Services - which could revolutionise how infrastructure services  5 year deal (2009-2014) are consumed and charged for and dramatically reduce costs.  Infrastructure services, including cloud computing services  This will also serve as the test case for many FS institutions nervous about security and  Transformational outsourcing reliability issues associated with the new technology Location Provider  Global – 130 countries  Remote management services will be from EDS’ offshore centres 29 ©Elix-IRR Ltd
  • 30. WHO: Zurich Financial Services to CSC Company Summary  CSC provide data centre and IT infrastructure managed services to Zurich Financial Services (ZFS).  CSC support ZFS’s global service desk, local on-site support and software packaging.  Relationship between ZFS and CSC dates back Scope to 2004.  1,000 FTEs  The contract is designed to transform ZFS's existing data centre environment into a fully  $2.9bn contract value (est.) modernised, flexible and highly virtualized operation.  11 year contract (2009-2020)  Depending on the country specific agreements  ITO, Infrastructure entered into, up to 1,000 ZFS employees will potentially move to CSC during the first half of  Managed Service 2010. Location Provider  Various - CSC will cover the group’s IT operations in the UK, US, Canada, Switzerland, Germany, Italy and Spain. 30 ©Elix-IRR Ltd
  • 31. WHO: Barclays and Accenture (Non Renewal of Deal) Company Summary  Barclays opted against the renewal of their existing AD outsourcing deal with Accenture.  Barclays have decided to bring several outsourced functions back in-house recently  Ended outsourcing deals with EDS and Siemens in 2006 & 2008 respectively Scope  Ended Getronics desktop support  230 FTEs contract in 2009  £400m contract value (est.)  Barclays looking to improve resource flexibility and lower costs associated with developing and  6 year contract terminated (2004-2010) maintaining software applications.  ITO, Application Development  Accenture still being used by Barclays as they continue to provide consulting and IT solution  Captive – insourcing of outsourced service services. Location Provider (terminated)  Global – onshore and offshore delivery resources 31 ©Elix-IRR Ltd
  • 32. WHO: Future Trends  Indian players (Wipro, TCS, Infosys, Cognizant etc) to become global players to challenge established players such as Accenture, IBM, HP  Niche outsourcers (e.g. KPO) to be subsumed into scale players 1 Copyright Elix-IRR Ltd
  • 33. APPENDIX 33 ©Elix-IRR Ltd
  • 34. Further Information Available Upon Request Below is a screenshot example of our detailed report on outsourcing and offshoring transactions available upon request: Sources: DataMonitor Knowledge Center, 2010, Press search, BusinessWeek, Elix-IRR client experience, Pillsbury Global Sourcing client experience For interest in viewing this additional report, please contact us at: info@elix-irr.com 34 ©Elix-IRR Ltd
  • 35. Contact Us For further information on the research, please contact the following persons at Elix-IRR: • Gerard Soames Partner Tel: +44 (0) 208 123 3858 Email: gerard.soames@elix-irr.com • Anthony Potter Principal Tel: +44 (0) 208 1231687 Email: anthony.potter@elix-irr.com Elix-IRR is a Sourcing Advisory and consulting firm, with offices in London and New York, focused on providing business support through the entire sourcing lifecycle for large-scale outsourcing and other complex sourcing transactions. Elix-IRR combines technical, operational and supply-chain capabilities, supplemented by extensive outsourcing advisory operational experience across all aspects of the sourcing process. With deep experience in the buy-side, sell-side, legal and advisory aspects of sourcing initiatives we provide high-impact services to FTSE 100/ Fortune 500 and middle-market clients across the complex strategic sourcing landscape and guide our clients in making the right supplier choices. 35 ©Elix-IRR Ltd