Nearly 2 billion people are expected to use smartphones by 2015 as their popularity continues to grow globally. Most smartphone owners, around 90%, use their devices on a daily basis for activities like social media, apps, texting, and browsing the web. While Android has the largest market share of smartphones at 47%, iPhones remain very popular at 29% market share. The increasing capabilities and convenience of smartphones continues to drive more daily usage among users of all ages.