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1. Internet Privacy Tools
35% of Americans agreed there is no such thing
as online privacy.
U.S. adults' view of companies collecting Internet data from users:
59%
33%
Privacy Concern by Age
Aged 10-17 Aged 35 and older Aged 18-34
79% 77% 70%
of teens, aged 10-17,
expressed concern about their
online privacy.
of Internet users, aged 35 and
older, agreed no one should be
allowed to have access on their
personal data or web behavior.
of Internet users, aged 18-34,
agreed no one should be
allowed to have access on their
personal data or web behavior.
87% of Internet users are ‘concerned’
about threats to their privacy while online,
while 56% reported being ‘very concerned’
70% of American consumers
worry about online privacy
88% were concerned about websites
sharing their e-mail address, and 91%
were concerned about being
tracked while using the web
65% of respondents say that they had
declined to register at an e-commerce
site because of privacy concerns
57% were wary of using credit cards
online due to privacy issues.
87% of Americans “definitely would not”
or “probably would not” allow advertisers
to track them online.
64% of Americans found the idea
of targeted ads invasive.
43% of Americans said they are concerned
about the government checking their online
activities. 57% said they are concerned about
companies tracking what they do online.
75% of Americans are worried about private
companies checking their online activities.
64% are concerned the government is doing
the same.
1998
2002
2003
2004
2006
2009
2010
2011
2012
A 2007 study found 73% of Internet users
take actions to protect their online privacy.
A recent study showed 4 in 10 Americans believed they "totally" or
"mostly" understood how to protect their online privacy.
39% rely on friends, family, and company privacy statements in protecting their
online information.
43% said they use Firewall
to protect online privacy
Reasons of Internet Users Who
Do Not Take Privacy Actions
31% due to indifference38% install Antivirus
10% exercise extra precaution
sharing information
5% use Antispam
20% because they do not know how
16% feels there's no need to take online
privacy actions
3% said privacy tools are ineffective
10% said they have nothing to hide
58% of users delete cookies from their computer at least once
39% of users delete cookies from their computer every month
At least once
Every month
58%
39%
Privacy Concerns by Year
Ways Internet Users Protect Their Online Privacy
Reference:
http://www.pewresearch.org/fact-tank/2013/06/20/young-americans-and-privacy-its-complicated/
http://technology.inquirer.net/26339/many-in-us-worry-about-online-privacy-survey
http://en.wikipedia.org/wiki/Internet_privacy
http://academia.edu/186208/Internet_users_perceptions_of_privacy_concerns_and_privacy_actions
http://www.questia.com/library/1G1-132050820/teenagers-perceptions-of-online-privacy-and-coping
http://annenberg.usc.edu/News%20and%20Events/News/130422CDF_Millennials.aspx
http://www.techweekeurope.co.uk/news/online-privacy-tools-too-complex-to-be-effective-45197
http://lorrie.cranor.org/pubs/EffectivenessBA.pdf
http://www.pcmag.com/article2/0,2817,2414662,00.asp
http://moneyning.com/coupons/category/internet/

2. As technology evolves internet privacy is becoming more and more important. Here's how Americans
feels about their privacy online and what they are doing about it.With internet privacy being more
and more important, here are some tools that people used to protect their information on the
internet.
Internet Privacy Tools