This document provides 10 ways for Rotary clubs to improve their public image and get noticed in their community. These include using social media like Facebook, Twitter and Instagram consistently to share photos and updates; maintaining an informative website that is optimized for mobile; sending email newsletters; developing relationships with local press; buying ads in regional papers; and making sure individual Rotarians represent their club well through their own online profiles and conversations. Resources for using the Rotary brand and tools like the Brand Center and PR grants are also mentioned.

1. Multi-District
Empire PETS
7120. 7150,
7170 & 7190
Public Image Top 10
or 10 ways to get your club noticed

2. 10) Memorable
means
Consistent
 We have a GREAT brand
 Our clubs are autonomous but
we all share the same values
and passion
 Using the Rotary Mark helps us
share that message

3. 9) Your Phone can be your best Advocate
 Photos
 Video
 Posting on Social Media

4. 8) Make Photos Fun

5. 7) Staying Active in Social
Media
 Set up a weekly schedule
 Have 2 or 3 admins
 Talk about other organizations you partner with
 Use the events feature to generate buzz
 You cover photo is the most important real estate
 Milestones
 When each member likes a post is shows up in
their newsfeed for a little while
 When each member shares a post it is on their
home page for all to see

6. 6) Social Goes
Beyond
Facebook
 Add Rotary to your individual
profiles on LinkedIn, Instagram,
Twitter, Pinterest and more
 Share photos or status updates
about your activities with your
Rotary Club

7. 5) Your Web Site
 If you can’t see it clearly on a
phone or ipad – it can not be
seen
 Maintain up to date
information
 Use the rotary mark
 google.com/analytics

8. 4) Email /
Newsletters
 Engaged Rotarians are passionate about
what they do and love sharing it
 Include an email sign up on your web site.
 Lots of different options
 Mailchimp – free
 Clubrunner
 Constant Contact

9. 3) Be friends with the
Press
 Google your club name “Glens Falls Rotary Club”
click on news
 Follow up Event Announcements with Post event
results
 Submit to local calendars, photos collections, etc
 http://www.google.com/alerts/

10. 2) Buy ads in
your Regional
Paper
 Artwork – use a caption
 Titles
 Body / Copy
 Contact Info

11. 1) YOU

12. Resources
 How to set up an account on Rotary.org
 Use the Sign In / Register button, followed
by the Create Account button. After
answering a few questions, you'll receive an
email directing you to activate your account.
 From the email, click on the Activate your
account link.
 Rotary Brand Center
https://brandcenter.rotary.org
 7190 PR Grant

13. Brand Center Resources

14. Materials for your Club

15. Customize for Your Club

16. Use Your Photos

17. How Can I Help?
 Melissa Ward
 518-369-0407
 Melissa@Rotary7190.org