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newz.ro newz tomorrow, newz today The best online Romanian press review Presentation of www.newz.ro – June 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who is newz.ro?
Who are our subscribers? Study made by newz.ro and trafic.ro  –February 2009–
By age: Source: newz.ro, February 24 2009 5% 34% 33% 28% < 23 23 - 35 35 - 45 > 45
By sex: Source: Trafic.ro, Aprilie 2008
By demographic distribution  (area of working): 25% 5% 3,2% 38,2% 2,6% 7% 15,2% 2,5% In Bucharest: 25% from all subscribers Outside Romania: 1,3% Source: newz.ro, March 3 2009
By income (Euro): Source: newz.ro, February 19 2009 21% 32% 15% 12% 5% 15% < 300 300-500 500-750 750-1000 1000-1500 > 1500
By marital status: Source: newz.ro, February 20 2009 53% 23% 9% 15% married not married divorced stable relationship
By no. of children: Source: newz.ro, February 25 2009 33,7% 38,2% 23,2% 3,2% 1,6% no child 1 child 2 children 3 children more than 3 children
By job position: Source: newz.ro, February 23 2009 10,6% 26,8% 24,7% 7,6% 22,3% 2,2% 2,8% 3,1% Employee Executive Low Management Middle Management High Management Student Retired Unemployed
By size of the company that are working for 33,9% 10,9% 6,3% 17,6% 26,7% Multinational Large companies Medium companies Small companies No company Source: newz.ro, February 26 2009
By Work Department: Source: newz.ro, February 24 2009 17,2% 16,0% 14,3% 10,6% 8,6% 8,4% 7,9% 6,9% 6,4% 3,7% Sales Financial-Accounting Production/Technic/Quality Marketing Administrative Logistics/Purchasing Other HR IT Legal Source: newz.ro, March 17 2009
Traffic Analysis
Avg. Uniques/month:  92.670 ;  Avg. Impressions/month:  833.798 Website traffic evolution  – SATI.ro newz.ro - Traffic evolution from October 2007 to April 2009 (according to SATI)
Main news sections &  weekly  traffic figures (April 2009)   –  LA ZI  section newz.ro *Uniques  represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 SOCIAL   Uniques: 3.500  Impressions: 20.000 ACTUALITATEA EXTERNA   Uniques: 3.000  Impressions: 20.500 LA ZI Uniques*: 13.300 Impressions:  79.900 ECONOMIE Uniques*: 5.100 Impressions:  31.200 GLAMOUR Uniques*: 10.100 Impressions:  61.900 CANCAN Uniques*: 16.500 Impressions:  110.000 SPORT Uniques*: 2.200 Impressions:  16.800 POLITICA   Uniques: 2.200  Impressions: 14.600 ZOOM   Uniques: 3.800  Impressions: 22.200 Section index   Uniques: 800  Impressions: 2.600
newz.ro *Uniques  represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections &  weekly  traffic figures (April 2009) –  ECONOMIE  section LA ZI Uniques*: 13.300 Impressions:  79.900 ECONOMIE Uniques*: 5.100 Impressions:  31.200 GLAMOUR Uniques*: 10.100 Impressions:  61.900 CANCAN Uniques*: 16.500 Impressions:  110.000 SPORT Uniques*: 2.200 Impressions:  16.800 COMPANII & AFACERI Uniques: 2.200 Impressions: 13.500 FINANTE & BANCI Uniques: 2.600 Impressions: 15.300 Section index Uniques: 300 Impressions: 2.400
newz.ro *Uniques  represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections &  weekly  traffic figures (April 2009) –  GLAMOUR  section LA ZI Uniques*: 13.300 Impressions:  79.900 ECONOMIE Uniques*: 5.100 Impressions:  31.200 GLAMOUR Uniques*: 10.100 Impressions:  61.900 CANCAN Uniques*: 16.500 Impressions:  110.000 SPORT Uniques*: 2.200 Impressions:  16.800 CASA & GRADINA:   Uniques: 1.800  Impressions: 9.500 IT & COMUNICATII   Uniques: 1.700  Impressions: 11.000 Section index   Uniques: 300  Impressions: 1.600  AUTOMOBILE   Uniques: 1.300  Impressions: 9.300 HEALTH & BEAUTY   Uniques: 4.000  Impressions: 26.000 LUXURY   Uniques: 1.000  Impressions: 4.500
newz.ro *Uniques  represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections &  weekly  traffic figures (April 2009) –  CANCAN  section LA ZI Uniques*: 13.300 Impressions:  79.900 ECONOMIE Uniques*: 5.100 Impressions:  31.200 GLAMOUR Uniques*: 10.100 Impressions:  61.900 CANCAN Uniques*: 16.500 Impressions:  110.000 SPORT Uniques*: 2.200 Impressions:  16.800 SHOWBIZ & MONDEN Uniques: 11.400 Impressions: 75.000 SOCANT Uniques: 3.500 Impressions: 22.500 Section index Uniques: 1.600 Impressions: 12.500
newz.ro *Uniques  represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections &  weekly  traffic figures (April 2009) –  SPORT  section LA ZI Uniques*: 13.300 Impressions:  79.900 ECONOMIE Uniques*: 5.100 Impressions:  31.200 GLAMOUR Uniques*: 10.100 Impressions:  61.900 CANCAN Uniques*: 16.500 Impressions:  110.000 SPORT Uniques*: 2.200 Impressions:  16.800 FOTBAL Uniques: 900 Impressions: 6.900 TENIS Uniques: 350 Impressions: 3.000 Section index Uniques: 300 Impressions: 2.500  ALTE SPORTURI Uniques: 650 Impressions: 4.400
Rate Cards - newzletters
newz Mail newz Special Top Stiri Most Viewed - Weekly daily email, 3 a.m. (Monday to Friday) daily email, 12 p.m. (Monday to Friday) direct mailing (anytime) weekend email, Saturday, 11 a.m. newz.ro  mail services
Newsletters statistics - Daily performance statistics * Average Figures for  April 2009  Email Campaigns, data provided by OEM 2,1% 2,3% Click rate 7,2% 7% Unique Emails 18,2% 17,8% Impressions Friday 4% 3,9% Click rate 9,1% 7,8% Unique Emails 20,2% 18% Impressions Thursday 3,8% 3,4% Click rate 10,1% 9,8% Unique Emails 26% 22% Impressions Wednesday 5,4% 4,7% Click rate 9,3% 8,4% Unique Emails 21% 20% Impressions Tuesday 3,3% 3,1% Click rate 10,1% 9% Unique Emails 24% 23% Impressions Monday 52.000 Total email subscribers   12:00 PM 3:00 AM Sending Hours (Monday- Friday) Top Stiri* newzMail*   NEWSLETTER COMPARISON*
Newsletter types:   newz Mail Daily 50.000 recipients Best click rate: 7% Average click rate: 3% Price per insert: 500 RON
Newsletter types:   Top Stiri Daily 50.000 recipients Best click rate: 7% Average click rate: 3% Price per insert: 500 RON
Newsletter types:   Most viewed - Weekly Daily 50.000 recipients Best click rate: 7% Average click rate: 2% Price per insert: 500 RON
Newsletter types:   newz Special Anytime 50.000 recipients Click rate:  av. 15% Price per newsletter:  2.500 RON ,[object Object],[object Object],[object Object]
rate of clicks by banner in newz.ro newsletters > rate of clicks by banner in websites Why? Increasing your  ROI
 
 
Rate Cards - Website
This is the website’s homepage!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website Advertising  – Special Projects
[object Object],Website   Advertising  – Conventional Campaigns Available banner formats: 1. Video banner – 300x250 pixels , on each page of the website 2. Banner -  728x90 pixels, leaderboard , on each page of the website 3. Banner - 300x250 pixels , on each page of the website 4. Banner –120 x 400 pixels, skyscraper , on each webpage that includes &quot;Top Stiri&quot; category 5. Banner - 468 x 60 pixels , on homepage (under Top 6 news) and on each content page 6. Banner  - 210 x 210 pixels , in the left column, above &quot;newz.ro Poll&quot;. 7. Wide Skyscraper - 160x600 pixels, wide skyscraper ,  in the left column (under “Filmul saptamanii”) 8. Interstitial banner
Website   Advertising  – Conventional Campaigns – Banner: 300 x 250 pixels  (can be alternated with 300x600 pixels) – Availability: homepage & all content pages  BANNER  300 x 250 PIXELS
Website   Advertising  – Conventional Campaigns – Banner: 728 x 90 pixels, leaderboard – Availability: homepage & all content pages BANNER 728 x 90 PIXELS
Website   Advertising  – Conventional Campaigns – Banner: 468x60 pixels – Availability: all content pages BANNER 468 x 60 PIXELS
Website   Advertising  – Conventional Campaigns – Banner: 210 x 210 pixels , left column (above Poll) – Availability: homepage & all content pages BANNER 210 x 210 PIXELS
Website   Advertising  – Conventional Campaigns  – Banner: 160 x 600 pixels – Availability: in all content pages BANNER   160 x 600   PIXELS
Website   Advertising  – Conventional Campaigns – Banner: 300x600 pixels ,  alternative for 300 x 250 pixels banner position – Availability: homepage & all content pages
Website   Advertising  – Conventional Campaigns – Poll
Mobile Website Advertising :  m.newz.ro - please see more details at:  newz.ro/mobile.html Incepand cu 4 mai 2009, newz.ro are o versiune de website special creata pentru a putea fi citita cu usurinta cu ajutorul telefonului tau mobil:   m.newz.ro m.newz.ro traffic statistics for may 2009, according with mobilestats.ro traffic auditing:   Avg. Uniques/month:  2.500  Avg. Impressions/month:  8.000
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other details
[object Object],Contact: 4 P-ta Alba Iulia Bucharest - 3, Romania www.newz.ro [email_address] [email_address] Office Phone: 004 031 71 00 222 Fax: 004 031 71 01 234 Mobile: 004 0730 228 485
newz.ro - Global Presentation for Ads (june, 2009)
newz.ro - Global Presentation for Ads (june, 2009)

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newz.ro - Global Presentation for Ads (june, 2009)

  • 1. newz.ro newz tomorrow, newz today The best online Romanian press review Presentation of www.newz.ro – June 2009
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  • 3. Who are our subscribers? Study made by newz.ro and trafic.ro –February 2009–
  • 4. By age: Source: newz.ro, February 24 2009 5% 34% 33% 28% < 23 23 - 35 35 - 45 > 45
  • 5. By sex: Source: Trafic.ro, Aprilie 2008
  • 6. By demographic distribution (area of working): 25% 5% 3,2% 38,2% 2,6% 7% 15,2% 2,5% In Bucharest: 25% from all subscribers Outside Romania: 1,3% Source: newz.ro, March 3 2009
  • 7. By income (Euro): Source: newz.ro, February 19 2009 21% 32% 15% 12% 5% 15% < 300 300-500 500-750 750-1000 1000-1500 > 1500
  • 8. By marital status: Source: newz.ro, February 20 2009 53% 23% 9% 15% married not married divorced stable relationship
  • 9. By no. of children: Source: newz.ro, February 25 2009 33,7% 38,2% 23,2% 3,2% 1,6% no child 1 child 2 children 3 children more than 3 children
  • 10. By job position: Source: newz.ro, February 23 2009 10,6% 26,8% 24,7% 7,6% 22,3% 2,2% 2,8% 3,1% Employee Executive Low Management Middle Management High Management Student Retired Unemployed
  • 11. By size of the company that are working for 33,9% 10,9% 6,3% 17,6% 26,7% Multinational Large companies Medium companies Small companies No company Source: newz.ro, February 26 2009
  • 12. By Work Department: Source: newz.ro, February 24 2009 17,2% 16,0% 14,3% 10,6% 8,6% 8,4% 7,9% 6,9% 6,4% 3,7% Sales Financial-Accounting Production/Technic/Quality Marketing Administrative Logistics/Purchasing Other HR IT Legal Source: newz.ro, March 17 2009
  • 14. Avg. Uniques/month: 92.670 ; Avg. Impressions/month: 833.798 Website traffic evolution – SATI.ro newz.ro - Traffic evolution from October 2007 to April 2009 (according to SATI)
  • 15. Main news sections & weekly traffic figures (April 2009) – LA ZI section newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 SOCIAL Uniques: 3.500 Impressions: 20.000 ACTUALITATEA EXTERNA Uniques: 3.000 Impressions: 20.500 LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 POLITICA Uniques: 2.200 Impressions: 14.600 ZOOM Uniques: 3.800 Impressions: 22.200 Section index Uniques: 800 Impressions: 2.600
  • 16. newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – ECONOMIE section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 COMPANII & AFACERI Uniques: 2.200 Impressions: 13.500 FINANTE & BANCI Uniques: 2.600 Impressions: 15.300 Section index Uniques: 300 Impressions: 2.400
  • 17. newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – GLAMOUR section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 CASA & GRADINA: Uniques: 1.800 Impressions: 9.500 IT & COMUNICATII Uniques: 1.700 Impressions: 11.000 Section index Uniques: 300 Impressions: 1.600 AUTOMOBILE Uniques: 1.300 Impressions: 9.300 HEALTH & BEAUTY Uniques: 4.000 Impressions: 26.000 LUXURY Uniques: 1.000 Impressions: 4.500
  • 18. newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – CANCAN section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 SHOWBIZ & MONDEN Uniques: 11.400 Impressions: 75.000 SOCANT Uniques: 3.500 Impressions: 22.500 Section index Uniques: 1.600 Impressions: 12.500
  • 19. newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – SPORT section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 FOTBAL Uniques: 900 Impressions: 6.900 TENIS Uniques: 350 Impressions: 3.000 Section index Uniques: 300 Impressions: 2.500 ALTE SPORTURI Uniques: 650 Impressions: 4.400
  • 20. Rate Cards - newzletters
  • 21. newz Mail newz Special Top Stiri Most Viewed - Weekly daily email, 3 a.m. (Monday to Friday) daily email, 12 p.m. (Monday to Friday) direct mailing (anytime) weekend email, Saturday, 11 a.m. newz.ro mail services
  • 22. Newsletters statistics - Daily performance statistics * Average Figures for April 2009 Email Campaigns, data provided by OEM 2,1% 2,3% Click rate 7,2% 7% Unique Emails 18,2% 17,8% Impressions Friday 4% 3,9% Click rate 9,1% 7,8% Unique Emails 20,2% 18% Impressions Thursday 3,8% 3,4% Click rate 10,1% 9,8% Unique Emails 26% 22% Impressions Wednesday 5,4% 4,7% Click rate 9,3% 8,4% Unique Emails 21% 20% Impressions Tuesday 3,3% 3,1% Click rate 10,1% 9% Unique Emails 24% 23% Impressions Monday 52.000 Total email subscribers   12:00 PM 3:00 AM Sending Hours (Monday- Friday) Top Stiri* newzMail*   NEWSLETTER COMPARISON*
  • 23. Newsletter types: newz Mail Daily 50.000 recipients Best click rate: 7% Average click rate: 3% Price per insert: 500 RON
  • 24. Newsletter types: Top Stiri Daily 50.000 recipients Best click rate: 7% Average click rate: 3% Price per insert: 500 RON
  • 25. Newsletter types: Most viewed - Weekly Daily 50.000 recipients Best click rate: 7% Average click rate: 2% Price per insert: 500 RON
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  • 27. rate of clicks by banner in newz.ro newsletters > rate of clicks by banner in websites Why? Increasing your ROI
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  • 30. Rate Cards - Website
  • 31. This is the website’s homepage!
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  • 34. Website Advertising – Conventional Campaigns – Banner: 300 x 250 pixels (can be alternated with 300x600 pixels) – Availability: homepage & all content pages BANNER 300 x 250 PIXELS
  • 35. Website Advertising – Conventional Campaigns – Banner: 728 x 90 pixels, leaderboard – Availability: homepage & all content pages BANNER 728 x 90 PIXELS
  • 36. Website Advertising – Conventional Campaigns – Banner: 468x60 pixels – Availability: all content pages BANNER 468 x 60 PIXELS
  • 37. Website Advertising – Conventional Campaigns – Banner: 210 x 210 pixels , left column (above Poll) – Availability: homepage & all content pages BANNER 210 x 210 PIXELS
  • 38. Website Advertising – Conventional Campaigns – Banner: 160 x 600 pixels – Availability: in all content pages BANNER 160 x 600 PIXELS
  • 39. Website Advertising – Conventional Campaigns – Banner: 300x600 pixels , alternative for 300 x 250 pixels banner position – Availability: homepage & all content pages
  • 40. Website Advertising – Conventional Campaigns – Poll
  • 41. Mobile Website Advertising : m.newz.ro - please see more details at: newz.ro/mobile.html Incepand cu 4 mai 2009, newz.ro are o versiune de website special creata pentru a putea fi citita cu usurinta cu ajutorul telefonului tau mobil: m.newz.ro m.newz.ro traffic statistics for may 2009, according with mobilestats.ro traffic auditing: Avg. Uniques/month: 2.500 Avg. Impressions/month: 8.000
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