Mobile First Service Design. - Why do it - What is it - Characteristics - Key Challenges

1. Mobile First
Service Design
이의정 Dano Lee
CEO & FOUNDER
dano@adfresca.com
@nextofsearch
Thursday, August 16, 12

2. Last year, something
profound happened...
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6. Smart Devices are
a new PC
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11. What is Mobile First?
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13. Business-To-Customer
• Path (모바일 SNS)
• Instagram (모바일 사진 공유 서비스)
• Foursquare (위치 기반 SNS, 웹에선 존재감 거의 없음)
• Flipboard (아이폰, 아이패드용 뉴스 신디케이션 앱)
• Zite (뉴스 신디케이션 앱)
• Pulse (뉴스 신디케이션 서비스)
• Square (모바일 결제)
• LevelUp/Dwolla (모바일 결제)
• Rovio (앵그리버드로 유명한 모바일 게임 개발)
• ZeptoLabs (Cut The Rope, 모바일 게임 개발)
• Halfbrick (Fruit Ninja, 모바일 게임)
• RunKeeper (운동 관리)
• Lookout Security (보안)
• Dolphin HD Browser (브라우저)
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14. Back-end
• Flurry (분석 서비스)
• Appcelerator (프레임워크)
• StackMob/Parse/Kinvey (모바일 클라우드 서비스)
• appMobi (프레임워크)
• Sencha (프레임워크)
• Geoloqi (백그라운드 위치 서비스 플랫폼)
• Localytics (스마트폰 앱 분석)
• Crashlytics (앱 테스트)
• DeviceAnywhere (모바일 앱 라이프 사이클 관리)
• PlayHaven/Apsalar (모바일 마케팅 툴)
• Zipline Games (Moai, 루아 프로그래밍 언어가 내장된 게
임 클라우드 서비스)
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15. Think Beyond App
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17. Personal Device
Location-awareness
Characteristics More Inputs
of Mobile Instantaneousness
Mobile and Fixed
Always connected?
24x7
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18. Various Sensors
Audio
Video and Image
Dual Cameras
Gyroscope
Digital Compass
Proximity Sensor
Light Sensor
Touch Screen
GPS
NFC
Etc
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20. Why Mobile First?
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21. Business Viewpoint
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22. Service Design
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23. Graceful Degradation
versus
Progressive Enhancement
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24. vs
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25. Key Challenges
Identity
Privacy
Cumbersome input?
Small Screen?
Focus on the Key Features
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26. Discussion: User Login
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27. User Login
• 전화번호
• Phone number
• Email/password
• id/password
• Social Login (Facebook, Twitter, etc)
• Unique Device ID
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28. Create
Unique Value
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29. 우린 아무것도 모른다.
가설만 있을 뿐
가설은 반드시 실험으로 검증하라
실험은 full version으로 하는 게 아니다
Minimum Viable Product
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31. Thank You!
이의정 Dano Lee
CEO & FOUNDER
dano@adfresca.com
@nextofsearch
Thursday, August 16, 12