Paving the Way to New VAS Opportunities: Comverse IP Messaging and Service Enablement Middleware

1. Paving the Way to New VAS
Opportunities: Comverse IP Messaging
and Service Enablement Middleware

2. Paving the Way to New VAS
Opportunities
Introducing Comverse IP Messaging and
Service Enablement Middleware Solutions
Comverse Extends VAS Leadership: Investing, Innovating, Opening New
Horizons
by Oz Ovady, Value-Added Services General Manager, Comverse
For decades, innovation has driven Comverse leadership in VAS, and this tradition continues strongly as Comverse
ushers in the future with pioneering voice and messaging solutions.
Comverse VAS 3.0 IP Messaging and Service Enablement Middleware pave the way to opportunities for communication
service providers (CSPs) to expand their markets and introduce compelling new consumer, enterprise and machine-
to-machine (M2M) experiences.
Comverse IP Messaging: Revving Up Transition to an All-IP Ecosystem
Multiple product silos have created a complex infrastructure whose intricate integration requirements impede change.
Comverse IP Messaging is an important developmental milestone designed to leverage IP capabilities to free CSPs
from the constraints of the traditional architecture.
Comverse IP Messaging leverages the common IP core to facilitate inter-communication across product silos, device
types, applications and services. This simplifies integration of third-party applications - setting the stage for an enriching,
yet simplified the user experience.
Modernizing the core messaging infrastructure to the highest standards of current Internet technologies, Comverse IP
Messaging positions CSPs to keep pace with industry developments and compete with the services being introduced
by non-traditional over-the-top competitors.
Optimizing the Messaging Platform for 4G/ LTE
Comverse IP Messaging, standards-compliant, optimizes the messaging platform for 4G/ LTE for text and multimedia
messaging, voice and video, visual voicemail and other new services.
Key elements include:
• IP Engine: With a pre-integrated collection of the newest communication experiences in a converged
environment, including person-to-person messaging (immediate and deferred) with attached multimedia objects,
online one-on-one and group messaging (IM/chat), file transfer, media sharing, integration with visual voicemail,
advanced personalization, parental control and more
For more information please visit www.comverse.com 2

3. • Centralized Service Configuration: For operator policy and user preferences, safeguarding network security
• Network-Based Storage: With converged inbox access for all communication experiences and history archiving
• Robust Monetization Capabilities: Including tight integration with Comverse ONE for payment and balance to
generate revenues from content and additional network data, such as location, handset capabilities and address
book information
Comverse IP Messaging utilizes IP as a common infrastructure for messaging, yet at the same time it continues inter-
working seamlessly with existing legacy silos and services. This improves the operator position and user experience
by introducing a converged and harmonized environment that is a springboard for a myriad of opportunities for
compelling services, yet supports legacy services and devices to ensure seamless robust functionality to and from all
users.
Comverse Service Enablement Middleware: Bridging CSPs and Third
Parties
The Comverse Service Enablement Middleware (SEM) solution, already deployed by several operators, securely
externalizes CSP messaging and related assets (e.g. communication services, subscriber knowledge). The next-
generation cloud-based version introduces new capabilities that can further enhance the ability of CSPs to enable
For more information please visit www.comverse.com 3

4. third parties -- such as enterprises, healthcare, advertisers, publishers, government, and financial institutions -- to
create a new breed of services and applications that can reach virtually all user and machine-to-machine (M2M) end
devices.
Key Differentiator: Intelligent Mediation Capabilities
Comverse SEM is aligned with key industry standards and guidelines, such as GSMA OneAPI, Wholesale Applications
Community (WAC) and OMA RESTful Network APIs. Its intelligent mediation capabilities, however, are a key differentiator.
They empower application providers to easily create inventive services utilizing message personalization, intelligent
message delivery, enhanced voice message handling (for instance, visual voicemail to text to email with full inbox
synchronization), charging on behalf of third parties and more. Comverse SEM’s efficient utilization of messaging and
other related network resources ensures high overall network performance.
A broad range of industries and verticals is eager to become more mobile and connected, and there is a vast audience
of users worldwide who are hungry for these new applications and capabilities. By reducing developer barriers, open
standards-based middleware can elevate operators to be more relevant in the consumer and enterprise application
markets, monetizing their telco-grade infrastructure and unparalleled connectivity to a large subscriber base over
multiple touchpoints.
Decades of expertise and leadership delivering a comprehensive portfolio of voice and messaging communication
services worldwide position Comverse well to be the customer’s expert for managing the transition to the IP world
and for securely externalizing voice, messaging, charging and more to third parties through open APIs and enhanced
technology.
Comverse: On the VAS Cutting Edge — Into the Cloud and Beyond
Comverse continues to invest, innovate and open new horizons in VAS. Our solutions, with full backward compatibility,
advance our customers along the evolutionary path to an IP-based infrastructure with open middleware for the newest
messaging services – consumer, commercial and M2M – and a stronger business position now and into the future.
Find out more about how Comverse IP Messaging and Service Enablement Middleware can serve as springboards
for rich communication services – reducing technical complexities, lowering application cost and risk, and speeding
time to profit.
Comverse is your partner for taking your VAS into the cloud and beyond for a new wave of compelling services. Visit
us at www.comverse.com.
About Comverse
Copyright ©2011 Comverse, Inc. All rights reserved.
Comverse is the world’s leading provider of software and systems
enabling value-added services for voice, messaging, mobile Comverse, its logo, the spark design, Kenan and Netcentrex
Internet and mobile advertising; converged billing and active are registered trademarks of Comverse Technology, Inc. or its
customer management; and IP communications. Comverse’s subsidiaries in the United States and other selected countries.
extensive customer base spans more than 125 countries and covers Other denoted product names of Comverse or other companies
over 450 communication service providers serving more than two may be trademarks or registered trademarks of Comverse, Inc. or its
billion subscribers. The company’s innovative product portfolio subsidiaries, or their respective owners. The materials presented in
enables communication service providers to unleash the value of this communication are summary in nature, subject to change, and
the network for their customers by making their networks smarter. intended for general information only.
For more information please visit www.comverse.com 4