1. Charity Awareness Monitor
Sept 2010
Issues of Most/Least Concern to Public
Tel: 020 7426 8888
Email: CAM@nfpsynergy.net
Web: www.nfpsynergy.net

2. 10 prompted issues the public is most concerned about
Not at all concerned Not very concerned Fairly concerned Very concerned Extremely concerned
Child sexual exploitation -2%-3% 18% 32% 45%
The UK not being successful at changing offending behaviour of
-2%-5% 26% 35% 30%
young children and cut future crime rates
War and conflict -4%-8% 29% 29% 29%
Rape as a weapon of war -4% -8% 28% 29% 27%
Child poverty -2% -7% 33% 31% 26%
A good childhood -2%-6% 28% 35% 26%
Government corruption in developing countries -5% -11% 30% 26% 25%
The need for clean, safe water and sanitation in developing
-4% -8% 34% 28% 24%
countries
The well-being of UK's children and young people -2%-5% 33% 35% 23%
Alzheimer's/ Dementia -2% -8% 34% 31% 22%
-60% -40% -20% 0% 20% 40% 60% 80% 100%
“Thinking about the following issues related to ..... how concerned are you about them?” Ranked by Extremely
Concerned
2 Base: 1,017 adults 16+, Britain.
Source: Charity Awareness Monitor, Sep 10, nfpSynergy

3. 10 prompted issues the public is least concerned about
Not at all concerned Not very concerned Fairly concerned Very concerned Extremely concerned
The impact of binge drinking on my health -38% -24% 20% 10% 4%
The lack of protection for people who rent their homes privately -10% -30% 33% 15% 7%
People around me drinking responsibly -11% -25% 35% 18% 8%
Drinking responsibly -10% -21% 36% 21% 8%
The importance of protecting your hearing for example from loud
-6% -24% 38% 20% 8%
music or noise at work
The lack of books and written information available to blind and
-4% -24% 41% 18% 6%
partially sighted people in a format they can read
Lack of housing choices for people with a learning disability -5% -23% 38% 20% 8%
Finding a cure for deafness -4% -21% 43% 18% 9%
Access to the provision of specialist equipment, such as electric
-4% -17% 43% 23% 9%
wheelchairs for disabled people
The difficulties faced by people who are deaf and hard of hearing -3% -18% 46% 21% 8%
-60% -40% -20% 0% 20% 40% 60% 80% 100%
“Thinking about the following issues related to ..... how concerned are you about them?” Ranked by Not very/Not
at all concerned
3 Base: 1,017 adults 16+, Britain.
Source: Charity Awareness Monitor, Sep 10, nfpSynergy

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