A user experience design aiming at grade three students in senior high school in China to alleviate their stress of choosing college majors.

1. Mapping Your-Future-Self
Jingyu Wu
Capstone 2010
Advisor: Erik Stolterman
Shaowen Bardzell

2. 25 years ago...

3. 25 years ago...
When my uncle was choosing his college
major, he felt confused...

4. 25 years ago...
When my uncle was choosing his college
major, he felt confused...
“I don’t know what major to choose.”, my uncle said
“Clothes Dyeing! It sounds cool to me!”, said my aunt
“Hmm...sounds cool to me too. Done!”

5. 6 years ago...
When I was choosing my college major, I felt
confused...

6. 6 years ago...
When I was choosing my college major, I felt
confused...
“Which major should I apply for college?”, I said
“Computer stuff seems splendid...”, my Dad suggested
“Hmm...I don’t know programming. But I’ll give it a shot.”

7. Today Still...
When choosing college majors, most of the
high school students in China feel confused...
“Do you have any plan for it?”, I asked

8. Today Still...
When choosing college majors, most of the
high school students in China feel confused...
“Do you have any plan for it?”, I asked
“I don’t know yet. But I think I will choose the one that my score can reached
best...I can’t control that.”
“I don’t know where to start. I think my family will give me better suggestions
later...”
“I tried to rely on a psych test. However, what the result suggested is not my
type...I’ll leave it after the final entrance exam.”

9. So Why?
• Information technology has been incredibly
developed for the last 20 years.
• They are surrounded by technology.

10. So Why?
• Information technology has been incredibly
developed for the last 20 years.
• They are surrounded by technology.
However...
Such an uninformed decision making still happens.

11. Where’s Help

12. Where’s Help

13. Where’s Help
• Detailed information for different schools and
programs is available
• Considerable steps to choose a right major are
listed

14. Where’s Help
• Detailed information for different schools and
programs is available
• Considerable steps to choose a right major are
listed
• Usable but not useful

15. Decision Making
a general decision-making process model proposed by Mintzberg et al. (1976)

17. searchable resources
Communication
Self-Psych with Alumnus/
Core
Test/Games Professionals
Experts’ Grade-School
Analysis Matchup

18. Surveys to Freshman
Survey partial results show that more students
care about alumni/professionals’ opinions and
grades-school matchup

19. Surveys to Freshman
Survey partial results show that more students
care about alumni/professionals’ opinions and
grades-school matchup

20. Surveys to Freshman
Survey partial results show that more students
care about alumni/professionals’ opinions and
grades-school matchup

21. Interview
• Decided yet? Is that difficult?
• Plan for choosing the college major.
• What have been done for it
• What resources did/will help

22. Interview
2 academic field:
Science & Literature
with 8 subjects
Over 300 college
majors to choose
Talking to someone inside/after college is informative.

23. Participatory Design
• Help one interviewed subject get through
• Collect basic information from him
• Find a matched college student to talk to him
• He feels confident about his choice now

24. Insights
Alumni/college students’ related experience sharing is a
good resource.
• But how to find the matched mentor?
➡ Base on similar interests as a searching strategy.
• And how to persuade them to join and help?

25. Persuasion
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

26. Motivation
• 65 of 66 people are willing to do a simple evaluation
for high school students of their program.
• 55 of 66 people are willing to devote an hour for a
conversation to answer their questions

27. Motivation
• 65 of 66 people are willing to do a simple evaluation
for high school students of their program.
• 55 of 66 people are willing to devote an hour for a
conversation to answer their questions

28. Motivation
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

29. Motivation
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

30. Increase Ability
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

31. Increase Ability
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

32. Increase Ability
To make it simple to do
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

33. Increase Ability
To make it simple to do
• Sometimes just ratings will be required
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

34. Increase Ability
To make it simple to do
• Sometimes just ratings will be required
• Duplicated questions will not be asked again
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

35. Increase Ability
To make it simple to do
• Sometimes just ratings will be required
• Duplicated questions will not be asked again
• Questions will be asked in a concise way
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

36. Increase Ability
To make it simple to do
• Sometimes just ratings will be required
• Duplicated questions will not be asked again
• Questions will be asked in a concise way
• They don’t have to register for this website
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

37. Concepts & Sketches

38. Concepts & Sketches

39. Concepts & Sketches
Mapping Your-Future-Self

40. Conceptual Model
Future-Self
Self

41. Conceptual Model
Future-Self
Self

42. Conceptual Model
Future-Self
Self
Mentor with similarity in interests

43. Story
Name: Tong Liu
Major: Science
Favorite Subjects:
Physics, Chemistry, English
Hobbies: Photography, Writing
Activitiy: Editor of School Magazine

49. 2 academic field:
Science & Literature
with 8 subjects
Over 300 college
majors to choose

50. 2 academic field:
Science & Literature
with 8 subjects
Over 300 college
majors to choose

57. Questions that have been
answered by a mentor

58. Users would like to
ask another questions.

60. Prevent duplicated questions from
sending to mentors.

68. Evaluation
• Usability testing result is positive
• Potential users claim that they would like to have a
tool like that for assistance
• Mentors don’t feel annoying so far

69. Triggers
The Fogg Behavior Model has three factors: motivation, ability, and triggers.

70. Implement
• Cooperate with social networking tools in
China in order to promote its usage, such as
• Cooperate with Youth Volunteer Association
at each college to optimize the networking

71. Further Step
Future-Self
Self College students
High school students
Professionals
Novice

72. Further Step
Future-Self
Self College students
High school students
Professionals
Novice

73. Thank you !

74. Thank you !
Erik
Shaowen, Marty
Cheng, Fanxing, Moe, Tong
Casey, C.J. Page, Chad, Susan,Vidya,Yujia
Geoffrey, Gopi, James, Joe, Lynn, Matt, Sean, Thalith,Varun
Amanda, Chitmeng,Robert, Xiying,Yuebo, Xi Lin, Qianyi Feng,Yu-Tong