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CheckMate
Company Presentation by Nick Gerard	

EECS 441 – Fall 2013
PARAMETRIC DINING
•

Founded in 2011 by Geoff
Johnson	


•

Executive team has three
members: CEO, CTO and
COO	


•

Advisors include a VP at JC
Penny, venture capitalists,
professors at UPenn, VP at
US Cellular Field (stadium)
THE
PRODUCT
“Parametric’s mission is to
revolutionize the stadium and
premium venue market with
CheckMate, a mobile solution that
combines a mobile ordering and
payment with big data analytics to
enhance experience, improve
efficiency, and open new revenue.”
HOW IT WORKS
HARDWARE
•

Modified Android tablets designed by Geoff	


•

Tablets outfitted with credit card reader	


•

On-site server integrates directly with POS system	


•

Nightly backups to cloud infrastructure
SOFTWARE
•

Custom Android ROM built by CTO Jonathan
Fiene	


•

Restaurant host Android app	


•

Local server software interfaces with POS system	


•

Challenge: counting pennies
KEY FEATURES
•

Secure and simple	


•

Feedback	


•

Loyalty & rewards programs	


•

Interactive advertising
SECRET SAUCE
•

Zero-hassle
integration with
existing systems	


•

Reduces friction for
both servers and
customers
LOCATIONS
•

Founded in Philadelphia, PA	


•

First pilot program in 2012 at Philadelphia-area
bars and restaurants	


•

Added two restaurants in New York in 2013	


•

In talks with restaurant groups in Chicago and SF
LOOKING FORWARD
•

Raised $500,000 in first-round funding from
OpenMatters last year	


•

Currently in talks with several VC groups for a
second round of funding	


•

Shooting for the stars…
WHAT’S NEXT
•

Shift focus to larger venues: stadiums, clubs, etc.	


•

Expanding software services	


•

Web management for businesses and customers	


•

iPhone and Android apps for customers
WHAT’S NEXT

•

Announcing in November their first large
enterprise customer
WILL IT WORK?
•

Very efficient with their capital	


•

Well-designed product	


•

Well received so far	


•

Feels like the future
QUESTIONS?

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CheckMate Company Presentation - Nick Gerard